Market Trends of United States Landscaping Industry
The Maintenance Services Sub-Segment is Expected to Lead the Service Type Segment
Landscaping maintenance services include mulching, trimming, debris removal, hand pruning, fertilization, weed control, and draining system maintenance. The market for these services is supported by the growing interest in lawn maintenance and the expansion of green spaces. In the United States, green roofs are increasingly gaining momentum as they help to cool the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. In recent years, San Francisco has mandated that 15−30% of roof space in new construction projects be incorporated with green roofs. With the growth of green spaces and eco-cities, the country's need for such cost-effective and efficient maintenance services has been rising, and this is anticipated to boost the market during the forecast period.
Additionally, the expansion of green spaces across the cities in the United States is also propelling the growth of the segment’s market. Besides this, the government in the country prioritizes expanding and preserving green spaces to enhance environmental sustainability and the aesthetic appeal of cities. For instance, in 2023, the US government announced the availability of USD 1 billion to expand access to trees and green spaces in urban and community forests where more than 84% of Americans dwell. Hence, such initiatives are expected to support the demand for landscaping services in the United States in the coming years.
The market also witnessed growth due to improvements in the social lifestyle, increasing the affluent middle-class population base, and a rise in disposable incomes. As per the United States Department of Commerce, the per capita personal income in the country grew during the study period from USD 56,250 in 2019 to USD 65,423 in 2022. This supports the lawn maintenance services market. Moreover, the expansion of the maintenance services by the major players also aids the segment growth. In 2023, Brightview Holdings Inc. expanded its golf course maintenance services in Leesburg, Florida, where the community comprises two 18-hole courses named Otter Creek Course and Cranes Roost Course. Thus, the expansion of green spaces in the country, lifestyle improvements, and service availability are driving the segment.
The Residential Sector Emerges as the Market's Fastest-growing Application
Residential areas are often recreated to make them appear good, which increased consumer trends toward gardening and building a beautified backyard for recreational activities, thereby aiding the demand for the market. Younger households in the United States are increasingly inclining toward gardening and lawn care activities under landscape maintenance. In 2022, participation in lawn and gardening activities remained high in the country, with 80% of participants. The increase in people's participation in lawn and gardening activities has led to the adoption of landscaping services in residential areas. Additionally, service providers are enhancing their appeal by offering customizable packages, allowing households the flexibility to tailor services to their budgets. This trend is driving the popularity of such services in the coming years.
The rapidly expanding residential constructions in the country are supporting the interest in maintaining ambiance in lawns and gardens owing to the rising population, which is likely to boost the demand for these services in the United States. Similarly, the growing technical innovations, ornate hardscaping, contemporary features, lush gardens, and smart irrigation are trending in the region. This is fueling the ability to spend on landscaping and creating more markets for landscaping services in residential areas. According to the Bureau of Labor Statistics, the average annual per capita expenditure on gardening services in the United States grew from USD 193.3 to USD 202.0 from 2021 to 2022. These factors are anticipated to influence the residential landscaping service market during the study period.
Furthermore, major players in the country's landscaping sector are broadening their residential services availability, which is expected to boost sales in the segment in the coming days. For instance, in 2022, Davey Tree Expert expanded its residential services in Brantford, Ontario, bolstering the Davey brand's footprint in the local market. This move is expected to equip the company to offer a full suite of ground maintenance services to residents in the area. Therefore, the increasing participation of households in lawn maintenance, coupled with the increase in consumer spending on landscaping services and the broadening of the services by the players, are driving the market's growth during the forecast period.
