How big is the US Marketing Analytics Market?

The US Marketing Analytics Market size is expected to reach USD 4.66 billion in 2024 and grow at a CAGR of greater than 12.73% to reach USD 8.48 billion by 2029. Read More

What is the current US Marketing Analytics Market size?

In 2024, the US Marketing Analytics Market size is expected to reach USD 4.66 billion. Read More

Who are the key players in US Marketing Analytics Market?

IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc. and SAS Institute Inc. are the major companies operating in the US Marketing Analytics Market. Read More

What years does this US Marketing Analytics Market cover, and what was the market size in 2023?

In 2023, the US Marketing Analytics Market size was estimated at USD 4.13 billion. The report covers the US Marketing Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the US Marketing Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

US Marketing Analytics Market - Companies, Size & Share

US Marketing Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

US Marketing Analytics Industry Overview

The marketing analytics market in the United States is highly competitive, with several major players vying for market share. Currently, only a few of these players dominate the market. These industry leaders primarily focus on expanding their customer base domestically and abroad.

September 2023 - Oracle added new artificial intelligence (AI) capabilities in Orcale Fusion cloud customer experience (cx)to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience. The latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.
March of 2022 - LinkedIn significantly expanded its marketing solutions offering by acquiring Oribi, an Israeli marketing analytics startup. This acquisition will help LinkedIn explore new methods to assist businesses in profiting from its advertising and recruitment capabilities while improving performance across its platform. Oribi's analytics solutions provide businesses with an easier way to track and respond to events by emphasizing the crucial knowledge they need to act upon to benefit from performance trends.