US Marketing Analytics Market Size (2024 - 2029)

The US Marketing Analytics Market is experiencing significant growth, driven by the increasing recognition of analytics' role in customer retention and competitive advantage. Businesses are integrating analytics with existing systems to enhance decision-making, with large enterprises leveraging web analytics and digital marketing tools for improved ROI. The adoption of cloud technology and Big Data is further propelling the market, as cloud-based tools eliminate the need for extensive installations. The retail sector, in particular, is utilizing marketing analytics to support digital transformation and reduce asset loss, thereby enhancing revenue and customer experience.

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Market Size of US Industrying Analytics Market

US Marketing Analytics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 4.66 Billion
Market Size (2029) USD 8.48 Billion
CAGR (2024 - 2029) 12.73 %
Market Concentration Low

Major Players

US Marketing Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Marketing Analytics Market Analysis

The US Marketing Analytics Market size is estimated at USD 4.66 billion in 2024, and is expected to reach USD 8.48 billion by 2029, growing at a CAGR of greater than 12.73% during the forecast period (2024-2029).

Companies increasingly realize the benefits of analytics in retaining customers and staying competitive. Businesses use multiple channels to keep customers informed and connected, and analytics solutions help track the impact of these actions. This has led to integrating analytics solutions with existing ERP systems, utilizing the generated data for better decision-making.

  • Large businesses use web analytics and digital marketing tools to achieve an effective return on investment (ROI) and improve performance. Social media platforms also encourage marketers to invest in online marketing data analysis by monitoring, enhancing, and benchmarking their social media performance.
  • The adoption of cloud technology and Big Data is also contributing to the growth of the marketing analytics market in the US. Cloud-based analytical tools are preferred as they are web-based, making hardware or software installation unnecessary. Advanced visualization techniques are being used to create comprehensive and user-friendly dashboards.
  • In May 2023, Microsoft has announced Investment in AI Chatbots are finding their way into data analysis of USD 13 billion investment in OpenAI and its early efforts to integrate AI technology into Bing's search engine and other products such as email, word and excel, and Microsoft is rolling out a chatbot or Copilot that allows users to make sense of the information stored in corporate databases.
  • The retail industry is a significant user of marketing analytics, particularly with the shift towards digital transformation and innovative store operations technologies. The need for actionable data is crucial in reducing asset loss at checkout, which can positively impact revenue and customer experience.
  • In May 2022, Deep North, an intelligent video analytics company, launched Checkout IQ, its new retail loss prevention solution, to combat this issue. The solution uses computer vision and artificial intelligence (AI) to reduce shrinkage at checkout, empowering retailers with data-driven tools to remain competitive, maximize revenue, and offer great customer experiences. Deep North also announced a USD 16.7 Million Series A-1 funding, led by Celesta Capital and YobiPartners.

US Marketing Analytics Industry Segmentation

Marketing analytics software aid a company in tracking the data pertaining to traffic leads and sales. Implementing marketing analytics helps the person of interest compare various mediums of operation, such as social media vs. blogging vs. email marketing. These analytics also aid in diagnosing the difficulties faced in a particular channel and the tactical steps needed to improve the background.

The United States marketing analytics market is segmented by deployment (cloud-based and on-premise), application (online marketing, email marketing, social media marketing, content marketing, and other applications), and end-user (retail, BFSI, healthcare, manufacturing, travel and hospitality, and other end-users). The report offers market forecasts and size in value (USD) for all the above segments.

By Deployment
Cloud
On-premise
By Application
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Other Applications
By End User
Retail
BFSI
Education
Healthcare
Manufacturing
Travel and Hospitality
Other End Users
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US Marketing Analytics Market Size Summary

The US marketing analytics market is poised for significant growth, driven by the increasing recognition of analytics' role in customer retention and competitive advantage. Businesses are integrating analytics solutions with existing ERP systems to enhance decision-making by leveraging data from multiple customer interaction channels. The adoption of cloud technology and Big Data is further propelling market expansion, with cloud-based tools offering the convenience of web access without the need for hardware or software installations. Advanced visualization techniques are being employed to create user-friendly dashboards, while social media platforms are encouraging investments in online marketing data analysis to optimize performance. The retail sector, in particular, is a major user of marketing analytics, utilizing data-driven tools to enhance customer experiences and reduce asset loss, thereby positively impacting revenue.

The competitive landscape of the US marketing analytics market is dominated by a few key players who are expanding their customer base both domestically and internationally. Companies like Oracle, Microsoft, and IBM are enhancing their offerings with AI capabilities and strategic partnerships to improve customer experience and marketing effectiveness. The retail industry's shift towards digital transformation and the growing importance of e-commerce have accelerated the adoption of marketing analytics, enabling retailers to optimize operating margins and enhance customer engagement through personalized experiences. As cloud marketing continues to gain traction, businesses leveraging these technologies are expected to maintain a competitive edge, driving further growth in the market.

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US Marketing Analytics Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness Porter's Five Forces Analysis

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Value Chain Analysis

    4. 1.4 Technology Snapshot

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Deployment

      1. 2.1.1 Cloud

      2. 2.1.2 On-premise

    2. 2.2 By Application

      1. 2.2.1 Online Marketing

      2. 2.2.2 E-mail Marketing

      3. 2.2.3 Content Marketing

      4. 2.2.4 Social Media Marketing

      5. 2.2.5 Other Applications

    3. 2.3 By End User

      1. 2.3.1 Retail

      2. 2.3.2 BFSI

      3. 2.3.3 Education

      4. 2.3.4 Healthcare

      5. 2.3.5 Manufacturing

      6. 2.3.6 Travel and Hospitality

      7. 2.3.7 Other End Users

US Marketing Analytics Market Size FAQs

The US Marketing Analytics Market size is expected to reach USD 4.66 billion in 2024 and grow at a CAGR of greater than 12.73% to reach USD 8.48 billion by 2029.

In 2024, the US Marketing Analytics Market size is expected to reach USD 4.66 billion.

US Marketing Analytics Market Report Snapshots

US Marketing Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)