US Online Gambling Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.12 Billion |
| Market Size (2029) | USD 10.98 Billion |
| CAGR (2024 - 2029) | 16.52 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Online Gambling Market Analysis
The US Online Gambling Market size is estimated at USD 5.12 billion in 2024, and is expected to reach USD 10.98 billion by 2029, growing at a CAGR of 16.52% during the forecast period (2024-2029).
After the pandemic, the market gained certain momentum and the money supply chain moved, the consumers were seeking certain platforms to promote their capital portfolio, for instance, some of the consumers invested in stocks whereas some of them preferred online gambling platforms, this was because they were offered with several game types and were also easily earning the profits from the capital invested. Thus, the pandemic has resulted in a growth of the United States online gambling market from the third quarter of fiscal 2021.
The rising demand of consumers towards gaining profits in a short time is one of the primary reasons that is boosting the United States online gambling market. Furthermore, gamers in the country are often considered digital natives and are generally considered to rely heavily on technology. Currently, New Jersey is the largest market for regulated online gambling in the United States. Over a dozen legal and licensed online casino sites and poker rooms compete for an overall market. Several sportsbooks and online sports betting apps are live in the state.
Moreover, casino gambling has been one of the rapidly growing online gambling categories due to its convenient usage and optimal user experience. With the advent of technology, there has been the widespread implementation of virtual reality, blockchain, and mobile platforms in the gambling industry across the world. Hence, vendors utilize software suppliers, such as Evolution Gaming, to integrate and develop consumers' gaming experiences. Furthermore, the live casino market is still at a nascent stage in the country, owing to stringent regulations. However, software providers, like Ezugi and Evolution Gaming, have been granted licenses to provide their live dealer games in New Jersey.
US Online Gambling Market Trends
This section covers the major market trends shaping the US Online Gambling Market according to our research experts:
Consumer's Inclination Towards Gambling Culture
In the United States, consumers have had a strong relationship with gambling for a long time. Over half of the leading casino companies worldwide are based in the United States. It shows that gambling is a popular pastime. Casinos make up the largest part of the commercial gaming segment, and they are popular among United States citizens and international tourists alike. According to American Gaming Association, in 2021, commercial gaming in the United States generated approximately USD 52.99 billion in revenue a nearly 77% increase over 2020, when COVID-19 caused widespread industry shutdowns. The figures show that gambling is deep-rooted in American culture, and it is anticipated to grow, with technological advancements, in the coming years.
Millennials account for a significant percentage of the country's population. Such numbers have a significant impact on United States betting trends. Based on findings from a study by LaneTerralever in conjunction with Jefferies in 2022, 48% of millennials and 36% of Gen Z have only wagered online. Furthermore, gamers in the country are often considered digital natives and are generally considered to rely heavily on technology. They also have certain expectations and preferences when it comes to online content and services. Nine out of ten bets are placed via apps, which provided a vast market potential during the study period.
Sports Betting is the Fastest Growing Segment of Online Gambling
Due to the developing interest in sports in the country, the demand for sports betting in the sector of online gambling is majorly preferred among the consumers of the United States. Moreover, in the field of sports betting, the consumers are focusing on those sports in which they have a certain amount of knowledge, this enables them to understand the ongoing game and helps them to move a step towards profit. Eventually, the increased security protocols will require that customers enter their licenses, and other documents before beginning to play any game on an online platform. As a result, consumers can maintain the security of their investments, which is one of the reasons they prefer online gambling. In addition, in sports betting the user fully comprehends the outcome of the game. Investing maintains a chance of gaining a high profit with low risk is one such factor leading them to explore the sports betting segment of the United States online gambling market.
US Online Gambling Industry Overview
The United States online gambling market is mature, this is due to the existence of several domestic and international players in this segment. Some of the top players in this sector are 888 Holdings PLC, William Hill PLC, Eldorado Resorts Inc, MGM Resorts International, and Cherry Gold Casino. Major players are focusing on mergers and acquisitions to expand their presence in the country and enhance their brand portfolio to cater to the various preferences of consumers. Companies are also increasing their investments in R&D to develop user-friendly online gaming. Companies are also focusing on establishing strategic partnerships to reach a broad range of markets and enhance future growth opportunities.
US Online Gambling Market Leaders
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MGM Resorts International
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Cherry Gold Casino
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Caesars Entertainment, Inc.
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888 Holdings PLC
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Flutter Entertainment PLC
*Disclaimer: Major Players sorted in no particular order
US Online Gambling Market News
- In September 2022, Caesars Entertainment launched its most advanced sports betting and iGaming platform, Caesars Sportsbook & Casino in Pennsylvania. Featuring the introduction, the state will have access to a significantly improved, feature-rich version of the Caesars Sportsbook & Casino app with mobile sports betting and casino games befitting of a Caesar.
- In July 2022, EveryMatrix, a provider of B2B iGaming platforms, signed a distribution agreement with 888casion, part of 888 Holdings PLC, one of the world's leading online gaming and betting companies. Through this partnership, EveryMatrix is extending its reach into the thriving United States market, where the supplier is already operating from a Miami-based commercial hub.
- In January 2022, In New York, BetMGM launched its online sportsbook. The BetMGM app provides a user-friendly sports betting experience, allowing people to customize pre-game, in-play, futures, and parlay wagers.
US Online Gambling Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Game Type
- 5.1.1 Sports Betting
- 5.1.2 Casino
- 5.1.2.1 Live Casino
- 5.1.2.2 Slots
- 5.1.2.3 Baccarat
- 5.1.2.4 Blackjack
- 5.1.2.5 Poker
- 5.1.2.6 Other Casino Games
- 5.1.3 Other Game Types
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5.2 End User
- 5.2.1 Desktop
- 5.2.2 Mobile
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 888 Holdings PLC
- 6.3.2 MGM Resorts International (Borgata Hotel Casino & Spa)
- 6.3.3 Flutter Entertainment PLC
- 6.3.4 Caesars Entertainment, Inc.
- 6.3.5 Cherry Gold Casino
- 6.3.6 DraftKings Inc.
- 6.3.7 Fertitta Group, Inc.
- 6.3.8 Churchill Downs Incorporated
- 6.3.9 Lotto Direct Limited
- 6.3.10 El Royale Casino
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
US Online Gambling Industry Segmentation
Online gambling (or Internet gambling) is any kind of gambling conducted on the internet. The United States online gambling market is segmented by game type and by end users. Based on game type the market is segmented into sports betting, casino, and other game types. Based on casino game type the market is further segmented into live casinos, slots, baccarat, blackjack, poker, and other casino games. The market is also segmented by end-users in online gambling which include desktop users and mobile users. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Game Type | Sports Betting | |
| Casino | Live Casino | |
| Slots | ||
| Baccarat | ||
| Blackjack | ||
| Poker | ||
| Other Casino Games | ||
| Other Game Types | ||
| End User | Desktop | |
| Mobile |
US Online Gambling Market Research FAQs
How big is the US Online Gambling Market?
The US Online Gambling Market size is expected to reach USD 5.12 billion in 2024 and grow at a CAGR of 16.52% to reach USD 10.98 billion by 2029.
What is the current US Online Gambling Market size?
In 2024, the US Online Gambling Market size is expected to reach USD 5.12 billion.
Who are the key players in US Online Gambling Market?
MGM Resorts International , Cherry Gold Casino, Caesars Entertainment, Inc., 888 Holdings PLC and Flutter Entertainment PLC are the major companies operating in the US Online Gambling Market.
What years does this US Online Gambling Market cover, and what was the market size in 2023?
In 2023, the US Online Gambling Market size was estimated at USD 4.39 billion. The report covers the US Online Gambling Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the US Online Gambling Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key growth opportunities for the US Online Gambling Market?
The key growth opportunities for the US Online Gambling Market are a) Mobile adoption b) Emerging technologies like VR/AR
U.S. Gambling Industry Report
The US online gambling market is witnessing remarkable growth, fueled by the rising popularity of digital betting and gaming, including sports betting, casino games, and live casino experiences. This surge is largely attributed to the legalization of sports betting in numerous states, fostering a diverse legislative landscape across the country. Market segments like sports betting are particularly thriving, driven by a growing interest in sports and strategic betting. The competitive market landscape sees key players engaging in mergers and acquisitions, alongside technological innovations aimed at enhancing user experience and broadening market reach. The shift towards mobile and desktop gaming mirrors changing consumer preferences, with a significant demographic engaging in online gambling activities from home. This growth trajectory is supported by cultural acceptance and the convenience of online platforms. With technological advancements and evolving consumer lifestyles, coupled with the gradual liberalization of legal frameworks, the US online gambling market is set for sustained expansion. For detailed insights, Mordor Intelligence™ Industry Reports offer a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.
