Market Share of United States OOH And DOOH Industry
The US OOH and DOOH market is moderately competitive due to the presence of significant players like Outfront Media, Lamar Advertising Company, and Vistar Media. Market players are enhancing their portfolios and seeking enduring competitive advantages through strategic partnerships and product launches.
- March 2024: OUTFRONT Media, a US out-of-home media (OOH) company, bolstered its transit advertising by expanding its programmatic capabilities. The company is rapidly implementing its programmatic rollout in New York City's MTA system. This initiative will encompass almost all the MTA's subway stations, potentially engaging over four million daily commuters and tourists. Additionally, it would extend to commuter rail stations in the surrounding areas.
- January 2024: Assembly, a global media agency, unveiled its retail media innovation, ShopConnect. This planning tool uniquely blends programmatic buying with digital out-of-home (DOOH), enabling real-time consumer experiences with effectiveness and relevance. In collaboration with Talon, an independent OOH media agency, and Place Exchange, a programmatic SSP, the tool was built to link Assembly's media activation prowess with DOOH inventory seamlessly. This inventory spans locations both inside and outside, strategically positioned near retailers throughout the United States.
United States OOH And DOOH Market Leaders
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Clear Channel Outdoor
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Outfront Media
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Vistar Media
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Lamar Advertising Company
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InSite Street Media
*Disclaimer: Major Players sorted in no particular order
