How big is the US OTT Market?

The US OTT Market size is expected to reach USD 56.61 billion in 2024 and grow at a CAGR of 12.56% to reach USD 102.28 billion by 2029. Read More

What is the current US OTT Market size?

In 2024, the US OTT Market size is expected to reach USD 56.61 billion. Read More

Who are the key players in US OTT Market?

Netflix Inc., Disney+ (The Walt Disney Company), Roku Inc., HBO MAX (AT&T INC.) and Amazon Prime Video (Amazon.com.Inc) are the major companies operating in the US OTT Market. Read More

What years does this US OTT Market cover, and what was the market size in 2023?

In 2023, the US OTT Market size was estimated at USD 49.50 billion. The report covers the US OTT Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the US OTT Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

USA OTT Platforms Market

US OTT Industry Overview

The US OTT market is witnessing increasing competitive rivalry as more companies enter, leading to the gradual consolidation of the market. The major market players are involved in various strategies to expand their market share, including mergers and acquisitions. Moreover, TV broadcasters are entering the market either by launching their app or investing in another OTT platform. Eventually, in the coming years, most TV cable operators are expected to invest in these business models to establish their presence in the industry.

April 2024: Roku announced a partnership with Trade Desk, iSpot, and NBCUniversal. This alliance aims to solve the problem faced during connected television space, which includes ease of programmatic buying and measurement. Moreover, in collaboration with NBCUniversal, it will provide 2024 Paris Olympics highlights, featuring all available sports for Olympics coverage on the Roku platform. In partnership with the Trade Desk, it facilitates independent Demand Side Platform (DSP) to gain access to Roku data on Roku inventory, which will allow media buyers to target viewers with more precision.
March 2024: Walt Disney announced the launch of Hulu on Disney+ in the United States for Disney Bundle subscribers, which brought a variety of genres with integrated content libraries. This allowed subscribers to explore thousands of general entertainment titles, bringing Hulu and Disney+ content together with a personalized experience.