United States Over-The-Counter Drugs Market Size (2024 - 2029)

The United States Over-The-Counter (OTC) drugs market is projected to experience growth due to several key factors. The high cost of prescription medications is driving consumers towards OTC alternatives, as many individuals seek to reduce expenses by opting for nonprescription options. This shift is further supported by the increasing number of OTC drug approvals, which enhance product availability and consumer access. Despite these growth drivers, the market faces challenges from stringent regulatory policies that could impede its expansion.

Market Size of United States Over-The-Counter Drugs Industry

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United States Over-The-Counter Drugs Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 42.80 Billion
Market Size (2029) USD 53 Billion
CAGR (2024 - 2029) 4.40 %
Market Concentration Low

Major Players

United States Over-The-Counter Drugs Market Major Players

*Disclaimer: Major Players sorted in no particular order

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United States Over-The-Counter Drugs Market Analysis

The United States Over-The-Counter Drugs Market size is estimated at USD 42.80 billion in 2024, and is expected to reach USD 53 billion by 2029, growing at a CAGR of 4.40% during the forecast period (2024-2029).

Over-the-counter medicine, also called OTC or nonprescription medicine, is safe and effective when followed the directions on the label or as directed by healthcare professionals. The key factors driving the market's growth in the United States include the high cost of prescription drugs, which has led to a shift toward OTC drugs and increased OTC drug approvals in the United States.

  • The high cost of prescription drugs (Rx), which is majorly due to the cost involved in drug development, is causing a shift toward OTC drugs in the United States. For instance, a study from the Kaiser Family Foundation published in December 2022 indicated that almost one in three US individuals does not take medication as prescribed due to the high cost of drugs. Most people across the country rely on OTC drugs and find an alternative to their prescription drugs to save money.
  • Furthermore, according to data from the Assistant Secretary for Planning and Evaluation (ASPE) published in September 2022, over 1,216 drugs witnessed price hikes in 2022. The cost of some prescription drugs increased by more than 500% that year. These statistics indicate that the high cost of prescription drugs is posing a significant challenge in the United States, which is believed to boost the demand for OTC drugs in the country.
  • Several new product approvals are happening in the OTC drugs market in the United States. For instance, in June 2023, the US Food and Drug Administration approved the over-the-counter sale of Futura Medical's Eroxon, a topical gel treatment for erectile dysfunction (ED). Similarly, in July 2023, Harm Reduction Therapeutics received FDA approval for its OTC RiVive (naloxone HCl nasal spray 3 mg) for the emergency treatment of opioid overdose. With such approvals in the OTC drugs sector, the market studied is believed to grow considerably in the coming years due to the widespread availability of these products.
  • However, stringent regulatory policies associated with the OTC drug development and approval are expected to hamper the market's growth over the forecast period.

United States Over-The-Counter Drugs Industry Segmentation

As per the scope of this report, over-the-counter drugs are referred to as non-prescription drugs. An individual can buy these medicines without a doctor's prescription, and they are safe for consumption without the doctor’s consent.

The US OTC drugs market is segmented by product type, formulation type, and distribution channel. The market is segmented by product type into cough, cold, and flu products, analgesics, dermatology products, gastrointestinal products, vitamins, minerals, and supplements (VMS), weight loss/dietary products, ophthalmic products, sleeping aids, and other product types. The other product types include ear drops, anti-diarrheal, and oral antiseptics. By formulation type, the market is segmented into tablets, liquids, ointments, and sprays. By distribution channel, the market is segmented into hospital pharmacies, retail pharmacies, online pharmacies, and other distribution channels. The other distribution channels include nursing home pharmacies, direct selling, and other medical center pharmacies. The report offers the value in USD for the above segments.

By Product Type
Cough, Cold, and Flu Products
Analgesics
Dermatology Products
Gastrointestinal Products
Vitamins, Mineral, and Supplements (VMS)
Weight Loss/Dietary Products
Ophthalmic Products
Sleeping Aids
Other Product Types
By Formulation Type
Tablets
Liquids
Ointments
Sprays
By Distribution Channel
Hospital Pharmacies
Retail Pharmacies
Online Pharmacy
Other Distribution Channels
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United States Over-The-Counter Drugs Market Size Summary

The United States over-the-counter (OTC) drugs market is poised for significant growth, driven by the increasing cost of prescription medications and a shift towards nonprescription alternatives. The high expenses associated with prescription drugs, largely due to development costs, have led many consumers to seek OTC options as a more affordable solution. This trend is further supported by the rising number of OTC drug approvals, which enhance the availability and variety of nonprescription medications in the market. Despite the promising growth prospects, the market faces challenges from stringent regulatory policies governing OTC drug development and approval processes.

The demand for OTC drugs is also bolstered by the growing awareness of dermatological conditions and the strategic activities of market players, such as product launches and acquisitions. Campaigns aimed at increasing awareness of skin diseases have contributed to the rising demand for OTC dermatology products. Additionally, the market for OTC tablets is expected to expand due to the increasing burden of diseases and the convenience of tablet formulations. The competitive landscape is characterized by the presence of both international and local companies, with key players like Johnson and Johnson, Novartis AG, and Bayer AG holding significant market shares. These companies continue to drive market growth through new product approvals and strategic initiatives.

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United States Over-The-Counter Drugs Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 High Cost of Rx Drugs Leading to a Shift Toward OTC Drugs

      2. 1.2.2 Increasing Approval of OTC Drugs

    3. 1.3 Market Restraints

      1. 1.3.1 Stringent Regulatory Policies

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value in USD)

    1. 2.1 By Product Type

      1. 2.1.1 Cough, Cold, and Flu Products

      2. 2.1.2 Analgesics

      3. 2.1.3 Dermatology Products

      4. 2.1.4 Gastrointestinal Products

      5. 2.1.5 Vitamins, Mineral, and Supplements (VMS)

      6. 2.1.6 Weight Loss/Dietary Products

      7. 2.1.7 Ophthalmic Products

      8. 2.1.8 Sleeping Aids

      9. 2.1.9 Other Product Types

    2. 2.2 By Formulation Type

      1. 2.2.1 Tablets

      2. 2.2.2 Liquids

      3. 2.2.3 Ointments

      4. 2.2.4 Sprays

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hospital Pharmacies

      2. 2.3.2 Retail Pharmacies

      3. 2.3.3 Online Pharmacy

      4. 2.3.4 Other Distribution Channels

United States Over-The-Counter Drugs Market Size FAQs

The United States Over-The-Counter Drugs Market size is expected to reach USD 42.80 billion in 2024 and grow at a CAGR of 4.40% to reach USD 53 billion by 2029.

In 2024, the United States Over-The-Counter Drugs Market size is expected to reach USD 42.80 billion.

United States Over-The-Counter Drugs Market Size & Share Analysis - Growth Trends and Forecasts (2024 - 2029)