US Popcorn Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.72 Billion |
| Market Size (2029) | USD 4.87 Billion |
| CAGR (2024 - 2029) | 5.56 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Popcorn Market Analysis
The United States Popcorn Market size is estimated at USD 3.72 billion in 2024, and is expected to reach USD 4.87 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
Popcorn is considered one of the healthier snacking options in the United States. Popcorn contains a variety of nutrients like folate, niacin, riboflavin, thiamin, pantothenic acid, and vitamins B6, A, E, and K. Additionally, popcorn does not have any cholesterol or fat. Due to this, the consumption of popcorn has increased in the country. The rise in disposable income, the increase in the working population, and the trend of on-the-go snacking are driving the market to grow. Consumers are opting for the consumption of popcorn on different occasions, like parties, movie theaters, and other celebrations. Moreover, a significant portion of the population has access to easy on-the-go snacking options due to the increased penetration of these products in the market.
Since transforming consumer habits promote smaller, more frequent meals, consumers tend to buy popcorn more often, which is expected to propel the market shortly. Overall, Americans are interested in indulgent flavors and mix-ins when it comes to popcorn. Every year on January 19, National Popcorn Day is celebrated in the United States. Popcorn has become a very popular snack in the United States due to its availability and variety of flavors. The market players are innovating new flavors for popcorn, which include various gourmet flavors, gingerbread, and other seasonal flavors as well. For instance, in October 2022, Opopop launched a new flavor collection with limited-edition flavor-wrapped popcorn kernels. The flavors include fancy butter, salty caramel, and cocoa mint.
US Popcorn Market Trends
Demand for Convenience and On-the-Go Snacking
The demand for convenience foods is growing faster due to changes in social and economic patterns, increased expenditure on food and beverages, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. Availability of raw materials, high disposable income, and the popularity of eating popcorn as a snack in theaters, at sporting events, and in public places are the major factors that propel the growth of the popcorn market in the country. The availability of snack products like popcorn in supermarkets and hypermarkets is propelling the growth of the market. Popular supermarkets in the country like The Kroger Company, Albertsons Company, and others are growing at a faster rate due to their products' availability in a variety of flavors. Due to their hectic lifestyles, on-the-go snacking is becoming extremely popular, especially among working-class people, teenagers, people living in hostels, and bachelors. Furthermore, the concept of on-the-go snacking is closely associated with the ease of consumption and handling of products, which ready-to-eat popcorn provides. Considering the demand, the market players are launching new products on the market. For instance, in March 2021, Amplify Snack Brands, a subsidiary of The Hershey Co., introduced SkinnyPop Kettle Corn in sweet vanilla and sweet and salty flavors.
Flavor Innovation Set to Drive the Market
The ready-to-eat popcorn category is becoming famous these days due to its availability, ease of handling, and variety of tastes and flavors. The market players are introducing new flavors of popcorn to attract consumers. While popcorn is traditionally considered a healthy snack, consumers are now embracing flavor innovation, driven by the increasing popularity of on-the-go snacking. With the convenience of pre-popped, ready-to-eat popcorn offering the perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation, both familiar and unexpected, in the popcorn category. Aside from popular traditional and indulgent flavors such as cheese and chocolate or caramel-covered popcorn, a large number of consumers are also purchasing new and innovative flavors that include dried cranberries, candies, and seasonal flavors such as pumpkin spice and gingerbread. Consumers can find a variety of popcorn on the shelf, ranging from heirloom popcorn to exciting, bold flavors made with gourmet salts. More popcorn producers can be seen using avocados, coconut oils, and all-natural sea salt. In April 2021, PepsiCo Inc. combined its ready-to-eat Smartfood popcorn with the flavors of a Krispy Kreme Original Glazed Doughnut in its latest offering.
US Popcorn Industry Overview
The United States popcorn market is highly fragmented and comprises domestic and international players. The market is highly competitive, with major players making major strategic investments to attain the top position in the market. The leading players in the United States popcorn market include ConAgra Foods Inc., Campbell Soup Company, PepsiCo Inc., Groupo Bimbo S.A.B. De CV., and Eagle Family Foods Group LLC.
US Popcorn Market Leaders
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ConAgra Foods Inc
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Campbell Soup Company
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PepsiCo Inc.
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Eagle Family Foods Group LLC
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Grupo Bimbo, S.A.B. de C.V.
*Disclaimer: Major Players sorted in no particular order
US Popcorn Market News
- December 2022: Popcornopolis, a ready-to-eat popcorn brand partnered with Takis Snacks to launch new popcorn 'Popcornopolis Takis Feugo'. New popcorn is made with American-grown corn and popped coconut oil.
- June 2022: Opopop, the innovative popcorn brand, launched a new Dill Pickle-flavored wrapped popcorn, "Pickle Monster." The flavor delivers a unique and bold taste and is a blend of salt and dill.
- August 2021: Popcornopolis launched its new Popcornopolis Honey Butter Popcorn at Sam's Club. The newest flavor featured the brand's signature gluten-free and non-GMO kettle popcorn layered with real honey and creamery butter for a sweet and salty flavor combination.
US Popcorn Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Microwave Popcorn
- 5.1.2 Ready-to-eat Popcorn
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Store
- 5.2.3 Online Stores
- 5.2.4 Other Retail Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
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6.3 Company Profiles
- 6.3.1 ConAgra Foods Inc.
- 6.3.2 Campbell Soup Company
- 6.3.3 Procter & Gamble Company
- 6.3.4 PepsiCo Inc.
- 6.3.5 Groupo Bimbo S.A.B. De C.V.
- 6.3.6 Eagle Family Foods Group LLC
- 6.3.7 Copper Kettle Popcorn
- 6.3.8 Weaver Popcorn Bulk LLC
- 6.3.9 The Hershey Company
- 6.3.10 American Pop Corn Company
- 6.3.11 Opopop Popcorn
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
US Popcorn Industry Segmentation
Popcorn is the most popular snack and is instant, convenient, and healthy as well. It is prepared by heating the corn kernels in a kettle, pot, or stovetop and adding vegetable oil or butter. The United States market is segmented by type and distribution channel. By product type, the market is segmented into microwave popcorn, ready-to-eat popcorn, and popcorn kernels. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, online channels, and other retail channels. For each segment, market sizing and forecasts have been done based on value (in USD million).
| Type | Microwave Popcorn |
| Ready-to-eat Popcorn | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Store | |
| Online Stores | |
| Other Retail Channels |
US Popcorn Market Research FAQs
How big is the United States Popcorn Market?
The United States Popcorn Market size is expected to reach USD 3.72 billion in 2024 and grow at a CAGR of 5.56% to reach USD 4.87 billion by 2029.
What is the current United States Popcorn Market size?
In 2024, the United States Popcorn Market size is expected to reach USD 3.72 billion.
Who are the key players in United States Popcorn Market?
ConAgra Foods Inc, Campbell Soup Company, PepsiCo Inc., Eagle Family Foods Group LLC and Grupo Bimbo, S.A.B. de C.V. are the major companies operating in the United States Popcorn Market.
What years does this United States Popcorn Market cover, and what was the market size in 2023?
In 2023, the United States Popcorn Market size was estimated at USD 3.52 billion. The report covers the United States Popcorn Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Popcorn Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
US Popcorn Industry Report
Statistics for the 2024 United States Popcorn market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Popcorn analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
