United States Pouch Packaging Market Size (2024 - 2029)

United States Pouch Packaging Market Analysis

The United States Pouch Packaging Market size is estimated at USD 10.07 billion in 2024, and is expected to reach USD 12.61 billion by 2029, growing at a CAGR of 4.61% during the forecast period (2024-2029). In terms of production volume, the market is expected to grow from 11.64 billion units in 2024 to 129.22 billion units by 2029, at a CAGR of 3.15% during the forecast period (2024-2029).

The market study considers pouch packaging products such as standard and aseptic. Pouch packaging offers an ideal protective barrier during shipment and transit and prevents any external element, such as moisture and dirt, from coming into contact with the item. ​

• Pouches dominate food and beverage packaging, finding extensive applications in pet food, processed food, and liquid packaging (for beverages like tea, coffee, and juices). Their popularity stems from their user-friendly attributes, such as easy opening, zippers, and resealable designs. Their chemical inertness has also broadened their utility, extending beyond food and beverage to pharmaceuticals and personal care industries.
• The adoption of pouches in the United States extends beyond the food and beverage sector, with a notable surge in usage within home care product categories. These pouches are widely adopted for packaging home and cleaning products, such as laundry detergents and dishwashing liquids. Pouches with spouts and dispensing features provide convenience during use and help minimize product wastage.​
• The growth of the frozen packaged industry across the country is expected to impact the market positively. Rising demand for packaged food and beverages, increasing demand for ready-to-eat (RTE) food, convenience of use, and cost-effectiveness of pouches are primary factors supporting the market's growth. In addition, the rise in the need for on-the-go snacks has led to the demand for pouches as they offer convenience to customers.
• Moreover, according to the United States Census Bureau, the industry revenue from plastic bag and pouch manufacturing in New York was USD 470.67 million in 2022 and is expected to generate USD 474.63 million in 2023. Such an increase in revenue is expected to drive the market demand during the forecast period.​
• The market's growth is challenged by a rising consumer focus on environmental issues, evolving regulatory norms, a persistent push for sustainability (including the shift from plastic to biodegradable packaging), and a lagging recycling rate exacerbated by outdated facilities.

United States Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end user’s requirement. The report analyzes the factors that impact geopolitical developments in the studied market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The United States Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). The report offers market forecasts and size in volume (Units) and value (USD) for all the above segments.