United States Print Label Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

United States Print Label Market Analysis

The United States Print Label Market size is estimated at USD 7.13 billion in 2024, and is expected to reach USD 8.34 billion by 2029, growing at a CAGR of 3.19% during the forecast period (2024-2029).

• The COVID pandemic has provided opportunities for digital printing in labeling. Labels are part of the supply chains of necessities. Additionally, they serve as an essential tool for conveying information. Hence, the market has witnessed an increased demand for food, hygiene, pharmaceutical labels, and labeling information related to e-commerce sales. Short runs on a regular and increasing basis have become the norm.The United States label industry played a key role in the initial month of the outbreak. The label converters in the US delivered printed products that were in high demand during the COVID-19 outbreak. 
• Digital technology has met the multiple requirements of various end-user industries in developing attractive label designs to encourage potential consumers to make purchases. The integration of digital technology with the existing label printing techniques is expected to bring a massive change to all the small-scale and large-scale sectors, improving the overall market.
• Moreover, flexography printing is expected to drive the print label market in the country. With the rise in automation, customers want their products as close to the order time as possible. Faster turnaround times are becoming more vital than ever to meet demand. Flexographic printer with continuous print solutions, more software integrations into the presses and technologies, and durability would meet customer demand in shorter lead times.
• Flexography, a roll-feed high-speed printing technique, is appropriate for most packaging and label applications. The best thing about this flexography is that it makes it possible to print labels on a wide range of products quickly, affordably, and with excellent quality. A flexible printing plate creates a flexographic print by creating a three-dimensional relief of the desired image in rubber or another flexible material. Due to its excellent combination of quality, productivity, and flexibility, flexographic printing has become the most popular print generation in the print label industry. 
• Print Labels is crucial in product safety and promotions through flexible packaging attributed to on-demand printing in almost any size or quantity. Advanced flexographic printing techniques enable brand owners to efficiently promote their products and transmit information about them, including their origin, crucial nutritional data, and even crucial tracking data for a product recall.
• Due to the lower cost of flexo printing, its platforms have increasingly entered the market. Creating personalized, limited-run print labeling has also grown more appealing. Flexography is a printing technique that uses a flexible (rather than a solid) plate. It is a newer incarnation of relief printing. 
• Enhancing the process of label converting is a continuous and demanding task due to the difficulty in keeping pace with the latest advancements in technology. UV LED curing technology has emerged as a significant breakthrough in various printing processes. It now provides significant advantages for narrow web flexographic printing and overprint varnishing for labels, tags, flexible packaging, and shrink-sleeve packaging applications.
• Apart from enhancing printing performance, UV cured inks are migration-compliant and, hence, ideal for UV flexo food packaging and label applications. Sun Chemical recently launched SolarVerse, a range of highly pigmented, low viscosity, multipurpose UV flexo base concentrates that are ideal for labeling food materials.
• Moreover, paper film stocks tend to be less durable than films, potentially ripping or wrinkling over time if proper care is not taken during the application process. However, labeling about environmental regulation will also hinder the growth of the print label market. If a label remains on an item during recycling, it will hinder the recyclability of the item. For example, when labeled corrugated boxes are recycled, wet strength paper labels do not hinder box recycling, but if the film is used instead of wet strength paper, the label could not have been recycled.

United States Print Label Market Trends

Pressure-sensitive Labels Accounts for the Largest Market Share

United States Print Label Industry Segmentation

The print label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is printed information or symbols about the product or item. There can also be information printed directly on a container or article. Moreover, print labels are the primary source of communication between a company and its customers. Labels contribute majorly to how a consumer perceives a product while looking at a product label and how much impact it makes on the consumer's mind. Various printing processes such as flexography, Gravure, Screen, among others, with different label formats such as wet-glue labels, linerless labels, among others, and end-user industries such as food and beverage, healthcare, cosmetics, industrial, among others, are analyzed as a part of the study.

The United States Print Label Market is segmented by Print Process (Offset Lithography, Gravure, Flexography, Screen, Letterpress, Electrophotography, Inkjet), Label Format (Wet-Glue Labels, Pressure-Sensitive Labels, Linerless Labels, Multi-Part Tracking Labels, In-Mold Labels, Shrink and Stretch Sleeves), End-User Industry (Food, Beverage, Healthcare, Cosmetics, Household, Industrial (Automotive, Industrial Chemicals and Consumer and Non-Consumer Durables), Logistics). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.