United States Protein Market Size

United States Protein Market Analysis

The United States Protein Market size is estimated at 6.16 billion USD in 2024, and is expected to reach 7.48 billion USD by 2029, growing at a CAGR of 3.96% during the forecast period (2024-2029).

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6.16 Billion

Market Size in 2024 (USD)

7.48 Billion

Market Size in 2029 (USD)

5.42 %

CAGR (2017-2023)

3.96 %

CAGR (2024-2029)

Largest Market by Source

68.39 %

value share, Plant, 2023

Huge availability, functionality, low price of soy, wheat, and pea, and being a vegan protein source have contributed to the leading position of plant proteins in the US.

Largest Market by End User

51.90 %

value share, Food and Beverages, 2023

The F&B segment leads the market, driven by the meat and meat alternative, beverage, and bakery sectors. The rise in functional F&B boosts the demand for protein ingredients.

Fastest growing Market by Source

6.84 %

Projected CAGR, Microbial, 2024-2029

The demand for microbial proteins, mainly algae protein, is noted from the supplements segment. Constant innovation and new entrants are anticipated to drive this segment.

Fastest growing Market by End User

6.91 %

Projected CAGR, Personal Care and Cosmetics, 2024-2029

Protein-enriched skin, body, and hair care products' demand is rising. Players offering products with protein ingredients in distinct concentrations are boosting the segment.

Leading Market Player

12.89 %

market share, Archer Daniels Midland Company, 2021

Archer Daniels Midland Company holds the largest share of the market. The company focuses on expanding its consumer base and has collaborated with regional clients.

Sustainable alternative protein sources are boosting the market demand with application mostly through food and beverages sector

United States Protein Industry Segmentation

Animal, Microbial, Plant are covered as segments by Source. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

• By application, the food and beverage segment led the applications for proteins in the country, accounting for a major volume share. The share was highly influenced by the dairy- and meat-alternative sub-segments that accounted for 35% of the overall proteins consumed in the country in 2022. The share was primarily driven by the rising number of vegan and flexitarian consumers who increasingly rely on or are open to animal-free product offerings in the market.
• It was followed by the animal feed segment, largely driven by the application of animal proteins. The inclusion of sustainable alternative protein sources, such as insect protein, further increases the market scope in animal feed. Companies like Enterra Corporation and Darling Ingredients are boosting their production capabilities to offer a cost-effective and efficient source of feed-grade protein. As a result, with a volume CAGR of 1.52%, insect protein remained one of the fastest-growing protein types in animal feed over the study period.
• Personal care and cosmetics is the fastest-growing segment and is projected to register a CAGR of 6.79% by value during the forecast period. Proteins are used in a range of cosmetics products, including emulsions, gels, shampoos, conditioners, and creams. Proteins naturally found in the body, such as collagen, elastin, and keratin, are also gaining popularity owing to their higher efficacy in naturally strengthening skin and hair texture. Companies like Estee Lauder and Guerlain are increasingly investing in research and development to come up with more effective and sustainable alternative protein sources. This is further boosting the ingredient scope and application in personal care products and will aid the market's growth in the future.