United States Quick Service Restaurants Market Size

United States Quick Service Restaurants Market Analysis

The United States Quick Service Restaurants Market size is estimated at 406.17 billion USD in 2024, and is expected to reach 662.53 billion USD by 2029, growing at a CAGR of 10.28% during the forecast period (2024-2029).

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406.17 Billion

Market Size in 2024 (USD)

662.53 Billion

Market Size in 2029 (USD)

5.72 %

CAGR (2017-2023)

10.28 %

CAGR (2024-2029)

Largest Segment by Outlet Type

56.59 %

value share, Independent Outlets, 2023

Increasing demand for local fusions of ethnic cuisine, with a preference for ambiance, and the rise in food tourism have benefited the growth of independent restaurants in the United States.

Largest Segment by Cuisine Type

38.59 %

value share, Meat-based Cuisines, 2023

Consumer preferences evolved to more sustainable and ethical meat-sourcing brands, which raised the demand for meat-based cuisines during the study period.

Fastest-growing segment by Outlet Type

10.46 %

Projected CAGR, Chained Outlets, 2024-2029

Consistency in terms of food quality, taste, and service of chained outlets has led local consumers and tourists to opt for chained quick service restaurants.

Fastest-growing segment by Cuisine Type

11.99 %

Projected CAGR, Ice Cream, 2024-2029

The innovation in flavors and features of ice cream include zero or low calorie ice creams, zero-sugar ice creams, and plant-based ice creams.

Leading Market Player

6.47 %

market share, Yum! Brands, Inc., Inc.

It has over 22,000 restaurants with brands KFC, Pizza Hut, and Taco Bell in the United States. Its emphasis on affordable and tasty food has made it a go-to choice for a quick bite.

The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers

United States Quick Service Restaurants Industry Segmentation

Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

• Through quick service restaurants, meat-based cuisines are expected to dominate in 2023. Over the past three decades, chicken has surpassed beef and pork as the most popular meat product consumed in the United States. In 2022, Americans ate around 96.4 pounds of broiler chickens per capita. Therefore, the majority of Americans favored cuisines based on chicken. The collective sales of all chicken dishes came to USD 36.7 billion in 2022. Recent attractiveness toward chicken has created additional menu offerings from operators. Multiple quick services have added fried chicken sandwiches to their offerings.
• Burgers began to appear on large fast-food service orders in recent years. The distinctly American dish gained popularity as platforms for quick service restaurants (QSRs) began to provide burgers as secure, hygienic, and customizable orders. Burgers became a satisfying, instant meal due to the pandemic of fast delivery eat-at-home orders and the ever-consuming smart-eating millennials. Therefore, in the United States, sales of burgers amounted to USD 69.9 billion in 2022.
• The competition in the QSR industry is fierce and growing. The number of restaurants is projected to register a CAGR of 0.48% during the forecast period. The industry is highly fragmented in the United States, with operators competing on location, menu variety, food quality, and price. The majority of the 250,000 operators in this industry are small and serve a local customer base. The high competition drives down QSR prices. As consumers become more health-conscious, operators must adjust their menus and ingredient quality to remain competitive. Operators in this industry continually alter and expand their menu options to keep up with the ever-changing demand.