United States Sports Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 12.15 Billion |
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Market Size (2030) | USD 15.37 Billion |
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Largest Share by Soft Drink Type | Isotonic |
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CAGR (2024 - 2030) | 4.00 % |
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Fastest Growing by Soft Drink Type | Hypertonic |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Sports Drinks Market Analysis
The United States Sports Drinks Market size is estimated at 12.15 billion USD in 2024, and is expected to reach 15.37 billion USD by 2030, growing at a CAGR of 4.00% during the forecast period (2024-2030).
12.15 Billion
Market Size in 2024 (USD)
15.37 Billion
Market Size in 2030 (USD)
3.39 %
CAGR (2018-2023)
4.00 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
53.58 %
value share, Isotonic, 2023
Athletes and active individuals in United States prefer Isotonics as they provide rapid hydration, electrolyte replenishment, carbohydrate loading, and improved performance.
Largest Segment by Packaging Type
96.28 %
value share, PET Bottles, 2023
PET bottles preference is led as it provide single serve packaging solution to the manufacturers making it suitable for on-the-go consumption, providing hassle-free discard facility
Fastest-growing segment by Soft Drink Type
6.77 %
Projected CAGR, Hypertonic, 2024-2030
Millennials preference for high-quality beverages with increased carbohydrate content suitable as a post-workout drink influenced the choice towards hypertonic drnks.
Fastest-growing segment by Packaging Type
5.94 %
Projected CAGR, Aseptic packages, 2024-2030
Aseptic Packaging allows extended shelf life of the product reducing the risk of product spoilage and allows for wider distribution and longer retail display times.
Leading Market Player
55.73 %
market share, PepsiCo, Inc., Inc.
Pepsico's innovative product offerings with constant product launches and distribution network, making it available in the stores throughout the country made it market leader
Isotonic sports drink acts as a vital companion for athletes seeking peak performances
- Isotonic sports drinks dominate the US sport drinks market, capturing the largest market share. From 2020 to 2023, these drinks witnessed a robust growth rate of 8.78% by value. Athletes favor isotonic drinks due to their optimal blend of fluids, carbohydrates, and electrolytes, aiding in hydration and performance maintenance during workouts. The quick absorption of isotonic drinks is especially crucial for athletes, enabling swift replenishment of fluids and electrolytes. In 2022, the NCAA saw a participation of over 522,000 students in sports across the United States. Gatorade, Powerade, and Body Armor are the top isotonic sports drink brands in the country.
- Electrolyte-enhanced water secures the second-largest market share and is poised to witness a significant growth rate of 18.91% by value during 2024-2028. In the United States, millennials are emerging as a pivotal force driving the demand for electrolyte-enhanced water. With their heightened activity levels and inclination toward regular exercise, around 70% of US millennials were actively involved in fitness sports in 2022. In addition, millennials hold a substantial 33% share of gym memberships. Given their active lifestyles, electrolyte-enhanced water serves as an ideal choice for millennials, aiding in replenishing lost fluids and electrolytes during workouts.
- Hypertonic sports drinks are witnessing the highest growth rate in the market, with a projected CAGR of 6.77% during the 2024-2030 period. These drinks find particular favor among athletes engaged in rigorous exercises like crossfit, weightlifting, and high-intensity interval training (HIIT).
Understand The Key Trends Shaping This Market
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United States Sports Drinks Market Trends
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- The increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of sports drinks are steering the demand for sports drinks in the country. Consumption of sports drinks has turned into a routine, especially for the athletes in the region.
- Packaging is also an extremely important attribute for sports drinks. Clean label claims like “organic” “all-natural”, and “plant-based” influence the purchasing power in the country attributes. In 2023, 47% of active Millennial men and 49% of women emphasize "plant-based” sports drinks as an important attribute.
- The pricing of a sports drink are largely influenced by the cost of type of packaging material, raw materials like protein, flavours, sweeteners, electrolytes, and other additives. In 2023, the average base price of a sport drink in the United States ranges between USD 1.40 to USD 7.05 per liter.
- The clean-label claims, like, all-natural” and “no additives/preservatives” are the most important to 62% of millennial women followed by 56% preferring “locally sourced” claims in the market.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients
- Gatorade has positioned itself as synonymous with hydration and electrolyte replenishment, catering to the need to active consumers
United States Sports Drinks Industry Overview
The United States Sports Drinks Market is fairly consolidated, with the top five companies occupying 81.56%. The major players in this market are PepsiCo, Inc., Pisa Global, S.A. de C.V., Seven & I Holdings Co., Ltd., Suntory Holdings Limited and The Coca-Cola Company (sorted alphabetically).
United States Sports Drinks Market Leaders
PepsiCo, Inc.
Pisa Global, S.A. de C.V.
Seven & I Holdings Co., Ltd.
Suntory Holdings Limited
The Coca-Cola Company
Other important companies include Abbott Laboratories, Bluetriton Brands Holdings, Inc., Congo Brands, Costco Wholesale Corporation, Keurig Dr Pepper, Inc., Monster Beverage Corporation, Otsuka Holdings Co Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
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United States Sports Drinks Market News
- December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock Prime
- April 2023: Congo LLC to relocate, expand Louisville headquarters with USD 8.25 million investment, creating 500 high-wage jobs. The company will relocate its Louisville headquarters to an existing 110,000-square-foot location at 13551 Triton Park Blvd., moving from its current 18,000-square-foot facility.
- February 2023: Premium pH-balanced water brand Core Hydration expanded with Core Hydration+, a series of nutrient-enhanced waters, each formulated to support overall health with functional ingredients. The brand is available in three flavors under the names Core Hydration+Immunity, Core Hydartion+Vibrance, and Core Hydration+ Calm.
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United States Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Electrolyte-Enhanced Water
- 5.1.2 Hypertonic
- 5.1.3 Hypotonic
- 5.1.4 Isotonic
- 5.1.5 Protein-based Sport Drinks
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5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
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5.3 Sub Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Retail
- 5.3.3 Specialty Stores
- 5.3.4 Supermarket/Hypermarket
- 5.3.5 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Abbott Laboratories
- 6.4.2 Bluetriton Brands Holdings, Inc.
- 6.4.3 Congo Brands
- 6.4.4 Costco Wholesale Corporation
- 6.4.5 Keurig Dr Pepper, Inc.
- 6.4.6 Monster Beverage Corporation
- 6.4.7 Otsuka Holdings Co Ltd
- 6.4.8 PepsiCo, Inc.
- 6.4.9 Pisa Global, S.A. de C.V.
- 6.4.10 Seven & I Holdings Co., Ltd.
- 6.4.11 Suntory Holdings Limited
- 6.4.12 The Coca-Cola Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF SPORTS DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 5:
- VALUE OF SPORTS DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 6:
- VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 7:
- VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 8:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 11:
- VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 13:
- VOLUME OF HYPERTONIC MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 14:
- VALUE OF HYPERTONIC MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 16:
- VOLUME OF HYPOTONIC MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 17:
- VALUE OF HYPOTONIC MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 18:
- VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 19:
- VOLUME OF ISOTONIC MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 20:
- VALUE OF ISOTONIC MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 21:
- VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 22:
- VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 25:
- VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 26:
- VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 27:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, UNITED STATES, 2018 - 2030
- Figure 30:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, UNITED STATES, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 32:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, UNITED STATES, 2018 - 2030
- Figure 33:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, UNITED STATES, 2018 - 2030
- Figure 34:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 35:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, UNITED STATES, 2018 - 2030
- Figure 36:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, UNITED STATES, 2018 - 2030
- Figure 37:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 38:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, UNITED STATES, 2018 - 2030
- Figure 39:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, UNITED STATES, 2018 - 2030
- Figure 40:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, UNITED STATES, 2018 - 2030
- Figure 43:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2018 - 2030
- Figure 44:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 45:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, UNITED STATES, 2018 - 2030
- Figure 46:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2018 - 2030
- Figure 47:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 48:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, UNITED STATES, 2018 - 2030
- Figure 49:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2018 - 2030
- Figure 50:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 51:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, UNITED STATES, 2018 - 2030
- Figure 52:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2018 - 2030
- Figure 53:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 54:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, UNITED STATES, 2018 - 2030
- Figure 55:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2018 - 2030
- Figure 56:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 57:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2020 - 2023
- Figure 58:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2020 - 2023
- Figure 59:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
United States Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel.
- Isotonic sports drinks dominate the US sport drinks market, capturing the largest market share. From 2020 to 2023, these drinks witnessed a robust growth rate of 8.78% by value. Athletes favor isotonic drinks due to their optimal blend of fluids, carbohydrates, and electrolytes, aiding in hydration and performance maintenance during workouts. The quick absorption of isotonic drinks is especially crucial for athletes, enabling swift replenishment of fluids and electrolytes. In 2022, the NCAA saw a participation of over 522,000 students in sports across the United States. Gatorade, Powerade, and Body Armor are the top isotonic sports drink brands in the country.
- Electrolyte-enhanced water secures the second-largest market share and is poised to witness a significant growth rate of 18.91% by value during 2024-2028. In the United States, millennials are emerging as a pivotal force driving the demand for electrolyte-enhanced water. With their heightened activity levels and inclination toward regular exercise, around 70% of US millennials were actively involved in fitness sports in 2022. In addition, millennials hold a substantial 33% share of gym memberships. Given their active lifestyles, electrolyte-enhanced water serves as an ideal choice for millennials, aiding in replenishing lost fluids and electrolytes during workouts.
- Hypertonic sports drinks are witnessing the highest growth rate in the market, with a projected CAGR of 6.77% during the 2024-2030 period. These drinks find particular favor among athletes engaged in rigorous exercises like crossfit, weightlifting, and high-intensity interval training (HIIT).
| Soft Drink Type | Electrolyte-Enhanced Water |
| Hypertonic | |
| Hypotonic | |
| Isotonic | |
| Protein-based Sport Drinks | |
| Packaging Type | Aseptic packages |
| Metal Can | |
| PET Bottles | |
| Sub Distribution Channel | Convenience Stores |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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