United States Sports Promoter Market Market Size (2024 - 2029)

The United States sports promoter market is experiencing significant growth, driven by an increase in spectator attendance at major sports events such as American football, basketball, and baseball. The market size is expanding as sports-promoting firms adapt to changes in viewer preferences, particularly the shift towards digital platforms for watching sports. This shift has led to a diversification in revenue streams, with companies focusing on both live and digital sports events. The resumption of full-capacity stadiums and the rise in sports advertising further contribute to the market's expansion, as sports promoters continue to secure lucrative sponsorship deals and manage brand images for athletes and organizations.

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Market Size of United States Sports Promoter Industry

United States Sports Promoter Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 7.00 %
Market Concentration Medium

Major Players

United States Sports Promoter Market Major Players

*Disclaimer: Major Players sorted in no particular order

United States Sports Promoter Market Analysis

The United States Sports Promoter market has generated revenue of 24.26 USD billion in the current year and is poised to register a CAGR of more than 7% for the forecast period.

Sports events held in the United States are observing a continuous rise in spectators, with American football, basketball, and baseball existing among the leading sports events. These events attract sports-promoting and management firms that work with athletes, sports organizations, and event organizers to secure sponsorship deals, negotiate contracts, and manage their brand image with their expertise in marketing, public relations, and media management. NFL (Football), NBA (Basketball), MLB (Baseball), and NHL(Hockey) are among the leagues in the US with the highest sponsorship value.

With the advent of COVID-19, live sporting events in the US came to a halt, leading to restrictions on spectators watching stadium sports events. This led to a rise in the number of fans preferring to watch virtual sports events and changed the business models of sports-promoting companies towards focusing more on sports events watched digitally. During the period, streaming services emerged as a platform for viewers to watch their favorite leagues, with a rise in digital advertisements driving the market.

Post-COVID-19, sports in the US emerged as a diverse industry with a rising sports viewership through digital as well as live sporting events. This is leading to sport-promoting companies focusing on both segments of sports with a diversified revenue generation. Revenue from sports events ticket sales and sports advertising is observing a continuous increase as all the stadiums have resumed at their full capacity with an increasing number of sports events.

United States Sports Promoter Industry Segmentation

Sports promoters handle activities of projecting sports event attendance and revenues, creating a sports event budget, selling sponsorships, overseeing marketing, handling on-site logistics, communicating with fans and supporters for promoting their team and dealing with all of the business activities related to running a sporting event.

The United States Sports Promoter Market is Segmented by Sports (Baseball, Basketball, Football, Hockey, and Others), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), and by End Users (Individuals, Teams, Leagues, Events). The report offers market size and forecasts for the United States Sports Promoter Market in value (USD) for all the above segments.

By Type
Baseball
Basketball
Football
Hockey
Other Types
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By End Users
Individual
Team
leagues
Events
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United States Sports Promoter Market Size Summary

The United States sports promoter market is experiencing significant growth, driven by an increase in spectator engagement and the evolving landscape of sports consumption. With American football, basketball, and baseball leading the charge, sports-promoting firms are actively involved in securing sponsorships, negotiating contracts, and managing brand images for athletes and organizations. The market has adapted to the challenges posed by the COVID-19 pandemic, which initially halted live events and shifted focus towards digital platforms. This shift has led to a rise in digital viewership and advertising, as streaming services became a primary medium for fans. As live events resumed, the market has seen a resurgence in ticket sales and advertising revenue, with stadiums operating at full capacity once again.

The competitive landscape of the United States sports promoter market is marked by substantial investments in sponsorships and media rights, attracting global brands and tech giants like Apple and Amazon. These companies are increasingly involved in bidding for sports media rights, driving up the value of sports leagues. Major sponsorship deals with brands such as PepsiCo, Nike, and Adidas highlight the market's robust growth. The integration of esports and traditional sports, along with broadcasting deals, has made sports events more accessible, further expanding the market. Key players in this space, including Wasserman Media, Creative Artist Agency, and Octagon, continue to shape the industry through strategic acquisitions and partnerships, enhancing their influence in both sports and entertainment.

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United States Sports Promoter Market Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 E-sports and Rising digital sports viewership driving the market

      2. 1.2.2 Rising Sports Event In United States Driving The Market

    3. 1.3 Market Restraints

      1. 1.3.1 Increasing Web Streaming Sports affecting Television sports market

      2. 1.3.2 A Large number of sports fan engagement is limited to a few sports

    4. 1.4 Market Opportunities

      1. 1.4.1 Emerging Businesses opting sports sponsorship as marketing strategy

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Buyers

      2. 1.5.2 Bargaining Power of Suppliers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in USA Sports Promoter Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Baseball

      2. 2.1.2 Basketball

      3. 2.1.3 Football

      4. 2.1.4 Hockey

      5. 2.1.5 Other Types

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By End Users

      1. 2.3.1 Individual

      2. 2.3.2 Team

      3. 2.3.3 leagues

      4. 2.3.4 Events

United States Sports Promoter Market Market Size FAQs

The United States Sports Promoter Market is projected to register a CAGR of greater than 7% during the forecast period (2024-2029)

Wasserman Media, Creative Artist Agency, Excel Sports Management, Octagon and Prosport Management are the major companies operating in the United States Sports Promoter Market .

United States Sports Promoter Market Report Snapshots

United States Sports Promoter Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)