Market Trends of US Sustainable Mattress Industry
Increasing Number of Health-Conscious Consumers and Surging Demand for Eco-Friendly Mattresses
Sustainable mattress utilization in the commercial sector accounts for the highest share, which is mainly attributed to the advantages offered by sustainable and eco-friendly mattresses over conventional mattresses and consumers preferring to opt for organic variants that cause lesser to no harm to the environment. 'Green/Organic' mattress options include products made with natural or organic latex, memory foam, wool, horsehair, organic cotton, plant-based fibers, and other plant-based foams such as bamboo and silk. These are certainly more than those containing boric acid because they don't include any synthetic ingredients. Furthermore, the introduction of new organic mattresses with cooling capabilities gives customers a wider range of options to choose from.
Because of the great bouncy and flowing effect that natural material delivers, organic mattresses and organic bedding products are becoming increasingly popular. Many people prefer them because they don't contain any toxic synthetic substances and do not produce odor for a relatively longer duration. They are a preferable option since they help consumers reduce their exposure to harmful toxins at home. This increase in consumer value for sustainable products, especially with younger buyers, may see key mattress players making more sustainable moves in the future to keep up with these growing interests and values.
Increasing Disposable Income
The sustainable mattress industry has witnessed significant growth and transformation as people become increasingly aware of the importance of quality sleep for overall well-being. Rapid urbanization, improving living standards, and increasing disposable incomes in these regions drive the demand for mattresses. The rise of e-commerce and online sales channels has transformed the way mattresses are sold globally. Online mattress companies have gained popularity due to their convenience, competitive pricing, and direct-to-consumer sales models.
Disposable income in the United States is expected to increase slowly in 2023. In August 2023, disposable personal income increased by 0.2% from the previous month. Consumers with more disposable income are more likely to buy home furnishing goods, including mattresses. Health-conscious consumers are willing to spend more on health-enhancing products. Rapid urbanization is driving market growth. The growing middle-class disposable income is expected to drive the market.
