United States Pet Veterinary Diet Market Size

United States Pet Veterinary Diet Market Analysis

The United States Pet Veterinary Diet Market size is estimated at USD 9.26 billion in 2024, and is expected to reach USD 15.23 billion by 2029, growing at a CAGR of 10.46% during the forecast period (2024-2029).

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9.26 Billion

Market Size in 2024 (USD)

15.23 Billion

Market Size in 2029 (USD)

15.01 %

CAGR (2017-2023)

10.46 %

CAGR (2024-2029)

Largest Market by Sub product

20.98 %

value share, Digestive Sensitivity, 2022

The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the healthy gut of pets.

Largest Market by Animal

55.33 %

value share, Dogs, 2022

Due to their large population compared to other pets, the increased incidences of urinary and kidney-related infections in dogs have boosted the veterinary diets market in the country.

Fastest-growing Market by Sub product

12.45 %

Projected CAGR, Oral Care Diets, 2023-2029

Because of the increasing prevalence of oral and dental issues among pets, the significance of these diets in promoting oral and dental health is driving the market's growth.

Fastest-growing Market by Animal

12.83 %

Projected CAGR, Dogs, 2023-2029

The rising number of dog owners and the increased demand for tailored dog food for preventive and curative purposes are some of the factors driving the market's growth in the country.

Leading Market Player

17.69 %

market share, Mars Incorporated, 2022

Mars, Incorporated is the market leader, as the company has invested heavily in expanding its manufacturing bases and product launches with a focus on targeting multiple pet health issues.

The veterinary diets market for dogs is the fastest growing due to pet owners' increased focus on pet health

United States Pet Veterinary Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

• The pet veterinary diet market in the United States is the largest in North America, representing about 89.3% of the market value in 2022. This dominance can be attributed to the high number of pets in the country, accounting for about 69.2%. The market for veterinary diets for dogs and cats has been growing steadily, driven by increasing awareness of pet health and the need for specialized diets to address specific health conditions.
• The pet veterinary diet market in the United States is dominated by dogs, which held the largest market share of about 55.3% in 2022. This was mainly due to the large population of dogs, which reached about 92.4 million in 2022. Dogs commonly require specialized diets to manage health conditions such as obesity, diabetes, and joint problems. The dog segment of the veterinary diet market is anticipated to register a CAGR of 12.8% during the forecast period. It is anticipated to be the fastest-growing segment, fueled by the rising trend in pet humanization and premiumization in the country.
• The cat segment of the veterinary diets market is the second largest, accounting for 28.4% of the market value in 2022. Common health conditions for which cats require specialized diets include kidney disease, urinary tract problems, and diabetes. The cat segment is anticipated to register a CAGR of 9.3% during the forecast period.
• Other pets, such as birds, small mammals, and reptiles, also have specialized veterinary diets available, but they hold a smaller market share compared to dogs and cats. As pet owners continue to focus on pet health, the demand for specialized diets is expected to increase, driving the market during the forecast period.