United States Vitamin D Supplements Market Size (2024 - 2029)

The US Vitamin D Supplements Market is projected to experience growth driven by increasing consumer demand for healthy diets and functional foods. The market's expansion is supported by the rising awareness of vitamin D's benefits, particularly among fitness enthusiasts and individuals with obesity, as it aids in calcium absorption and bone health. The development of vitamin D-rich food products and the presence of major international companies are expected to positively influence the market's trajectory.

Market Size of United States Vitamin D Supplements Industry

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
United States Vitamin D Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.80 %
Market Concentration Low

Major Players

United States Vitamin D Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

US Vitamin D Supplements Market Analysis

Over the next five years, the Vitamin D Supplements Market in the United States is expected to register a CAGR of 5.8%.

Normal bone mineralization and avoiding hypocalcemic tetany are made possible by the fact that vitamin D helps the body absorb calcium in the gut and controls the levels of calcium and phosphate in the blood.The two main forms of vitamin D found in foods and dietary supplements, D2 (ergocalciferol) and D (3 cholecalciferol), differ chemically only in their side-chain arrangements.The main factors propelling the market's growth are rising consumer preference for a healthy diet and rising demand from the functional food and beverage industry. People who are fitness freaks and heavy weight lifters consume vitamin D to strengthen their immune systems and their bones. The obese population in the United States is increasing rapidly. According to the Centers for Disease Control and Prevention, in 2021, 32.6% of adults aged 18 years and older will have obesity in the United States. The remodeling of bones may be impacted by obesity. Also, body fat produces substances that may damage bones. Calcium absorption by bones is improved by vitamin D. People with obesity take large amounts of vitamin D supplements because they support good bone strength and functionality in their bodies. The country's growing diabetic and obese population is anticipated to increase demand for nutrient-rich foods, which is anticipated to further boost market demand for vitamin D supplements over the course of the projected year.

The development of food products rich in vitamin D and the presence of well-known international companies in the regional market are anticipated to have a favorable effect on the industry. As more and more people learn about the benefits of eating nutrient-rich foods, food and drink companies put more and more emphasis on making products with added vitamins.

US Vitamin D Supplements Industry Segmentation

Vitamin D is mostly found in fish liver oils, egg yolks, and milk or is created in response to ultraviolet radiation, which is necessary for proper bone and tooth structure. Vitamin D supplements are made from vitamin D. The United States vitamin D supplement market is segmented by type and distribution channel. Based on type, the market is segmented into vitamin D2 and vitamin D3. Based on distribution channels, the market is segmented into supermarkets, hypermarkets, pharmacies, health stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Vitamin D2
Vitamin D3
By Distribution Channel
Supermarkets/ Hypermarkets,
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
Need A Different Region Or Segment?
Customize Now

United States Vitamin D Supplements Market Size Summary

The U.S. vitamin D supplements market is poised for significant growth, driven by increasing consumer awareness of the health benefits associated with vitamin D, particularly in relation to bone health and immune system support. The market is experiencing a surge in demand from the functional food and beverage sector, as well as from individuals focused on fitness and weight management. The rising prevalence of obesity and diabetes in the United States is further propelling the market, as vitamin D is known to enhance calcium absorption and support bone strength, which is crucial for individuals with these conditions. The development of vitamin D-enriched food products and the presence of major international companies in the market are expected to positively influence industry growth. Additionally, the growing trend of nutrient-rich diets is encouraging food and beverage companies to incorporate added vitamins, including vitamin D, into their products.

The competitive landscape of the U.S. vitamin D supplement market is characterized by the presence of key players such as Pfizer Inc., Abbott Laboratories, GNC Holdings Inc., Glanbia Plc., and Amway. These companies are actively engaging in strategies like mergers, acquisitions, and product innovations to enhance their market presence. The rise of online shopping has also contributed to market expansion, as consumers increasingly prefer the convenience and accessibility of purchasing vitamin D supplements online. This shift is supported by improved online shopping experiences and targeted marketing efforts. The market's growth is further bolstered by the increasing prevalence of vitamin D deficiency-related health issues, physician recommendations, and the popularity of vitamin D-infused beverages. As the demand for health and wellness products continues to rise, the U.S. vitamin D supplement market is expected to experience robust growth over the forecast period.

Explore More

United States Vitamin D Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Vitamin D2

      2. 2.1.2 Vitamin D3

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets,

      2. 2.2.2 Pharmacies/Health Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

United States Vitamin D Supplements Market Size FAQs

The United States Vitamin D Supplements Market is projected to register a CAGR of 5.80% during the forecast period (2024-2029)

Amway, Pfizer Inc., Abbott Laboratories,, GNC Holdings Inc and Glanbia Plc are the major companies operating in the United States Vitamin D Supplements Market.

US Vitamin D Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)