US Wall Coverings Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.41 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Wall Coverings Market Analysis
The United States Wall Covering Market registered at a CAGR of 3.41% during the forecast period (2022-2027). Gains in the US Wallcovering Market be driven by a recovery in construction activity, especially in the residential sector of the region. Demand for wall coverings has also benefitted from the turnaround in the prospects for wallpaper, which has suffered from negative consumer perceptions and stiff competition from paint and coatings. The region's increasing disposable income and rapid urbanization have resulted in the increasing usage of wall coverings, along with other modern products, such as window frames with very low heat transmission, electrical cables and conduits, easily cleaned flooring, and light-reflecting roofing. Marketing environmental factors such as interest rates, new housing, commercial construction statistics, homeowner remodeling, and repair spending have also been driving the market.
- The expansion of the wall coverings market is driven by rising standards of living, the desire for a luxurious existence, and household customization due to increased disposable income. Furthermore, advancements in innovation and better-quality items, such as bespoke 3D walls printed with ink-jet printing technology, have enticed high-income consumers to purchase wall coverings.
- Most wall covering products are simple to maintain and long-lasting, projected to increase customer demand. As a result of the expanding population and urbanization, investments in infrastructure activities are likely to promote the growth of the wall coverings market throughout the forecast period.
- Paint is considered a better alternative, as compared to wall coverings in specific uses. Furthermore, removing existing wallpaper can be a tiresome task that needs the right tools to be efficient. Stripping wallpaper can be achieved with chemicals or stripping tools, but care must be taken, or the wall can be damage.
- According to Dodge Construction Network, the value of commercial and multifamily construction starts in the top 20 metropolitan regions of the United States climbed 18% from 2020 to 2021. Nationally, commercial and multifamily construction in the United States rose by 16% in 2021. Commercial and multifamily starts increased 18% in the top half (the top ten metro areas) in 2021, with two metro areas, Washington, DC, and Los Angeles, CA, reporting declines.
- The New constructions in this region increase an opportunity for the Wall coverings market suppliers. For instance, According to BEA, The construction sector in the United States is one of the world's largest, with private spending continuing to rise year after year and around 8 million people employed. By 2023, new construction is estimated to be worth USD 1,449 billion.
- During the Pandemic, new home development was further hampered by the closure of government agencies that provided permits and disruptions in the supply chain for construction supplies. which also affected the Wall Coverings Market in the United States.
- Despite the Pandemic, there is some good news for renters in 2021: According to a recent survey from RentCafé, rental property construction has stayed at almost the same rate as in the preceding four active years of apartment construction. For the fifth year in a row, over 330,000 new rental units are scheduled to open across the United States in 2021.
US Wall Coverings Market Trends
This section covers the major market trends shaping the US Wall Coverings Market according to our research experts:
Rebounding Residential Construction Activity in the United States is Boosting the Market
- Residential constructions account for a significant portion of the wallcovering market and are expected to increase considerably. Employment opportunities and population expansion are substantial drivers of the rising demand for new housing since sustained population growth in the United States has raised the demand for all types of housing, including apartments.
- The United States Census Bureau and the United States Department of Housing and Urban Development jointly released the following new residential building statistics for April 2022: 1,819,000 building permits issued, 1,724,000 housing starts, and 1,295,000 housing completions.
- According to US Census Bureau, after a considerable decline during the 2008 Great recession, the value of the new commercial building in the United States has recovered to pre-recession levels, hitting 91.03 billion USD in 2021. In 2022, the value of construction starts in the United States reached USD 135 billion. Moreover, the most popular forms of commercial construction started in the United States were private offices. Private offices, warehouses, and shopping/retail facilities will maintain their attractiveness in the coming years.
Incremental Innovation in Wallpaper Products Drives Market Growth
- The wallpaper segment of the market is seeing a constant innovation, such as the replacement of Osnaburg with non-woven backing and lightweight. Besides, the incorporation of other characteristics, like breathable fabrics that eliminates the limitations of molds, is considerably promoting the growth of the wall-coverings market in both commercial and residential sectors.
- Furthermore, advancements in wallpaper technology will improve sales opportunities by making these materials easier to apply and remove. Therefore, through 2022, the more attractive possibilities for building construction in residential & non-residential markets and home improvements will enhance wallpaper demand.
- Rising standard of living, Increased disposable income lead to a desire for a better outlook on living and working spaces, and part of achieving that is conditioning one's brain to think more positively, which they may do the surrounding themselves with the wallpapers that make them happy.
- Many companies in the United States are investing in producing environmentally friendly and attractive wallpapers. In addition, numerous corporations are using additional techniques to retain or expand market shares, such as mergers and acquisitions. In May 2021, for instance, F. The Backdrop paint company was purchased by Schumacher & Co. This acquisition allows the company to increase its market share by adding Premium wall coverings to its product line.
US Wall Coverings Industry Overview
The United States Wall Covering Market is moderately competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across different countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Wall Covering technologies to strengthen their product capabilities.
- June 2022 - Crossville launches the classic grooves porcelain tile collection with swirling surface glints and glows with a soft, sophisticated sheen. The ultimate product is a collection of aesthetically improved warm and cool neutral tiles accented by various decorative elements.
- August 2021 - The Furniture Mart USA from Sioux Falls, South Dakota, broke ground on a 300,000-square-foot expansion of its headquarters and distribution hub. The 650,000-square-foot plant will serve as a hub for the company's 1,200 employees and offer the product for its Furniture Mart, Ashley HomeStore, and Unclaimed Freight Furniture stores in North Dakota, South Dakota, Minnesota, Wisconsin, Illinois, and Iowa after it is done.
US Wall Coverings Market Leaders
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Brewster Home Fashion
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Benjamin Moore & Co.
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York Wall Coverings
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F. Schumacher
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Crossville Inc.
*Disclaimer: Major Players sorted in no particular order
US Wall Coverings Market News
- April 2022 - Georgia-Pacific lumber business is collaborating with leaders in the mass timber industry on a new office building in Atlanta's famous Ponce City Market development to support the construction of a four-story mass timber loft office building. The building will have 90,000 square feet of office space and 23,000 square feet of ground-level retail space, and it will be LEED-certified and run on net-zero carbon.
- May 2021 - Crossville Brings Large Format Tile Panels to the United States Market - "Laminam by Crossville" Launches Nationwide Through Exclusive Distribution Agreement with Laminam. Under the agreement, Crossville is the sole source for Laminam's 3+ products-innovative, 3mm-thick surfacing tiles-throughout the United States. The distribution agreement is effective immediately, with product availability.
US Wall Coverings Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Introduction to Market Drivers and Restraints
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4.3 Market Drivers
- 4.3.1 Rebounding Residential Construction Activity
- 4.3.2 Recovery in Wall Panel Sales Aided by Higher Awareness
- 4.3.3 Increasing Demand for Digitally Printed Solutions
- 4.3.4 Growth in Non-woven and Paper-based Wallpapers
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4.4 Market Restraints
- 4.4.1 Strong Competition from the Paints Segment
- 4.4.2 Recent Changes in Macro-environment Expected to Impact Customer Spending
- 4.5 Industry Value Chain Analysis
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4.6 Industry Attractiveness - Porter's Five Force Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
- 4.7 Import-Export Analysis for Wallcoverings and Wallpapers
- 4.8 Customer Spending Trends on Wallcoverings and Other Key Alternatives in the United States
- 4.9 Impact of COVID-19 on the Wallcoverings Industry
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4.10 Key Product Innovations
- 4.10.1 Eco-Friendly Wallcoverings
- 4.10.2 Plank Prints
- 4.10.3 Digital Printing advancements
- 4.10.4 Light Absorbing Wallcoverings
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Wall Panel
- 5.1.2 Tiles
- 5.1.3 Metal Wall
- 5.1.4 Wallpaper
- 5.1.4.1 Vinyl
- 5.1.4.2 Non-woven Wallpaper
- 5.1.4.3 Paper-based Wallpaper
- 5.1.4.4 Fabric Wallpapers
- 5.1.4.5 Other Wallpaper Types
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5.2 By Application
- 5.2.1 Residential
- 5.2.2 Commercial
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5.3 By End User
- 5.3.1 Specialty Store
- 5.3.2 Home Center
- 5.3.3 Furniture Store
- 5.3.4 Mass Merchandizer
- 5.3.5 E-commerce
- 5.3.6 Other End Users
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Brewster Home Fashion
- 6.1.2 Benjamin Moore & Co.
- 6.1.3 York Wall Coverings
- 6.1.4 F. Schumacher
- 6.1.5 Crossville Inc.
- 6.1.6 Georgia-Pacific
- 6.1.7 Mohawk Industries Inc.
- 6.1.8 Ahlstrom-Munksjo Oyj
- 6.1.9 Johns Manville Corporation
- 6.1.10 Rust-Oleum Coproration
- 6.1.11 Sherwin-Williams Company
- 6.1.12 The Valspar Company
- 6.1.13 Koroseal Wall Protection
- 6.1.14 Len-Tex Corporation
- 6.1.15 Wallquest Inc.
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityUS Wall Coverings Industry Segmentation
Wall covering protects the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. They further help in neutralizing the interior and customizing it with the help of various colors and patterns. Also, these coverings are cost-effective. The two common areas of applications of wall coverings include residential and commercial. Residential wall coverings are mainly used in homes and in small businesses to add attractiveness to rooms and to express an individual style. The market is segmented by product type, application, and distribution types across United States.
| By Type | Wall Panel | |
| Tiles | ||
| Metal Wall | ||
| Wallpaper | Vinyl | |
| Non-woven Wallpaper | ||
| Paper-based Wallpaper | ||
| Fabric Wallpapers | ||
| Other Wallpaper Types | ||
| By Application | Residential | |
| Commercial | ||
| By End User | Specialty Store | |
| Home Center | ||
| Furniture Store | ||
| Mass Merchandizer | ||
| E-commerce | ||
| Other End Users |
US Wall Coverings Market Research FAQs
What is the current United States Wall Coverings Market size?
The United States Wall Coverings Market is projected to register a CAGR of 3.41% during the forecast period (2024-2029)
Who are the key players in United States Wall Coverings Market?
Brewster Home Fashion, Benjamin Moore & Co., York Wall Coverings, F. Schumacher and Crossville Inc. are the major companies operating in the United States Wall Coverings Market.
What years does this United States Wall Coverings Market cover?
The report covers the United States Wall Coverings Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Wall Coverings Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
United States Wall Coverings Industry Report
Statistics for the 2024 United States Wall Coverings market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Wall Coverings analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
