US Washing Machine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers United States Washing Machine Market Share by Brand & Manufacturers and It is Segmented by Type (front Load and Top Load), Technology (fully-Automated and Semi-Automated), End-User (commercial and Residential), and Distribution Channel (multi-Brand Store, Exclusive Stores, Online, and Other Distribution Channels). The Market Sizes and Forecasts for the Washing Machine Market in the United States are Provided in Terms of Revenue (USD) for all the Above Segments.

US Washing Machine Market Size

United States Washing Machine Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 6.60 Billion
Market Size (2029) USD 7.43 Billion
CAGR (2024 - 2029) 2.40 %
Market Concentration Low

Major Players

United States Washing Machine Market Major Players

*Disclaimer: Major Players sorted in no particular order

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US Washing Machine Market Analysis

The United States Washing Machine Market size is estimated at USD 6.60 billion in 2024, and is expected to reach USD 7.43 billion by 2029, growing at a CAGR of 2.40% during the forecast period (2024-2029).

Trends such as digital transformation, diverse financing options, regulatory changes, customized solutions, and refinancing opportunities contribute to the market’s growth. The increasingly hectic work, the washing machine is one of every household's most prevalent home appliances. Therefore, these factors drive the market.

Smart-connected washing machines are gaining popularity in the United States. There is an increasing trend of integrating home appliances into a connected ecosystem, especially washing machines. Washing machines in the United States are connected to voice assistance services like Alexa and Google, which enhances the user experience.

 United States consumers look forward to products that do not damage the environment. So, the manufacturers in the United States are launching sustainable washing machines. Therefore, this product innovation increases the demand for washing machines and, thus, increases the market's growth.

US Washing Machine Market Trends

Technological Advancement Boosting the Market

IoT is considered one of the key technologies enabling and driving digital transformation. The ability of devices to sense and transmit data through networks and connectivity creates extensive amounts of data that help companies achieve considerable benefits but would be impossible for humans to handle.

Internet of Things (IoT) refers to everyday physical devices connected to and interconnected with the Internet. These 'things' are embedded with electronics, sensors, software, actuators, and network connectivity, allowing them to collect, send and receive data and to connect and interact with other devices. Data collection and exchange enable optimizing processes, monitoring environments, and performing computations or mathematical calculations.

United States Washing Machine Market: Market size of smart washing machine using IoT, in USD billion, United States. 2019-2022

Increasing Sales through Online Distribution Channel in United States

In the current year, Sales through the distribution channel were 43.8%, up 4% from the previous year and expected to cross 50% in the next 3 years.

In the United States, if categorized by age, people below age 35 (35% refer to online purchases, 5% OEM stores, 45% Offline stores, and the rest 15% search for other ways), whereas ages between 35 - 54 (20%, 2%, 58% and 20%) and people aging more than 55 years (10%, 2%, 58% and 30%). There is a huge demand for online purchases from the age group below 35 years pandemic being the sole reason.

United States Washing Machine Market: Online Revenue Share of Washing Machine in United States, 2018-2022

US Washing Machine Industry Overview

This consumer durables white good market includes huge market competition. Companies across the world made huge investments in this segment of the market. In the US, the washing machine market contains few companies concentrated over major shares.

Adopting smart homes and upgradation to smart washing machines leads to increasing competition amongst the company. Innovation and technological advancement are taking pace as COVID and urbanization strike general people to the adoption of the new smart devices.

US Washing Machine Market Leaders

  1. Whirlpool 

  2. Samsung 

  3. General Electric Co.

  4. Kenmore

  5. LG 

*Disclaimer: Major Players sorted in no particular order

United States Washing Machine Market Concentration
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US Washing Machine Market News

  • In March 2024, Samsung Electronics Co. launched the latest Bespoke AI Combo washer-dryer. The new combo has a washing capacity of 5 kilograms with a 15 kg heat-pump drying capability.
  • In January 2024, LG Electronics introduced a new product, 5.0 cu. Ft. Mega Capacity Smart WashCombo. The new completes the whole cycle of wash and dry within 2 hours using 60% less energy compared to other models.

US Washing Machine Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

  • 2.1 Analysis Methodology
  • 2.2 Research Phases

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of Substitutes
    • 4.5.4 Threat of New Entrants
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Consumer Behaviour Analysis
  • 4.7 Insights on Technological Innovations in the Market
  • 4.8 Government Regulation Shaping the Market
  • 4.9 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Front Load
    • 5.1.2 Top Load
  • 5.2 By Technology
    • 5.2.1 Fully-Automatic
    • 5.2.2 Semi-Automatic
  • 5.3 By End Users
    • 5.3.1 Commercial
    • 5.3.2 Residential
  • 5.4 By Distribution Channel
    • 5.4.1 Multibrand Stores
    • 5.4.2 Exclusive Stores
    • 5.4.3 Online Stores
    • 5.4.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Whirlpool
    • 6.2.2 Samsung
    • 6.2.3 General Electric Co.
    • 6.2.4 Kenmore
    • 6.2.5 LG
    • 6.2.6 Maytag
    • 6.2.7 Miele
    • 6.2.8 Electrolux
    • 6.2.9 Haier
    • 6.2.10 Frigidaire*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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US Washing Machine Industry Segmentation

A washing machine is a home appliance used to wash laundry. The term mostly applies to machines using water instead of dry or ultrasonic cleaners. The user adds laundry detergent sold in liquid or powder form to the wash water. 

The United States washing machine market is segmented by type, technology, end-user, and distribution channel. By type, the market is sub-segmented into front load and top load. By technology, the market is sub-segmented into fully automated and semi-automated. By end-user, the market is sub-segmented into commercial and residential. By distribution channel, the market is sub-segmented into multi-brand stores, exclusive stores, online, and other distribution channels. The report offers market sizes and forecasts for the washing machine market in the United States in terms of revenue (USD) for all the above segments.

By Type Front Load
Top Load
By Technology Fully-Automatic
Semi-Automatic
By End Users Commercial
Residential
By Distribution Channel Multibrand Stores
Exclusive Stores
Online Stores
Other Distribution Channels
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US Washing Machine Market Research FAQs

The United States Washing Machine Market size is expected to reach USD 6.60 billion in 2024 and grow at a CAGR of 2.40% to reach USD 7.43 billion by 2029.

In 2024, the United States Washing Machine Market size is expected to reach USD 6.60 billion.

Whirlpool, Samsung, General Electric Co., Kenmore and LG are the major companies operating in the United States Washing Machine Market.

In 2023, the United States Washing Machine Market size was estimated at USD 6.44 billion. The report covers the United States Washing Machine Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the United States Washing Machine Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

US Washing Machine Industry Report

Statistics for the 2024 US Washing Machine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Washing Machine analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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US Washing Machine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)