Market Size of United States Water Enhancer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.30 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Water Enhancer Market Analysis
United States Water Enhancer Market is forecasted to grow at a CAGR of 9.3%. during the forecast period.
- In the United States, about one-third of the total population is suffering from obesity due to the hectic work schedules of the people. This is leading to rising health concerns among the people leading to the demand of the product.
- There are many players in the water enhancer market with an increasing number of local players. Also, consumers are moving away from carbonated soft drinks.
US Water Enhancer Industry Segmentation
Global water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel and other distribution channels.The report analyzes the recent trends, drivers, and challenges affecting the US water enhancer market.
| By Distribution Channel | |
| Pharmacy and Health Store | |
| Convenience Store | |
| Hypermarket/Supermarket | |
| Online Channel | |
| Other Distribution Channel |
United States Water Enhancer Market Size Summary
The United States water enhancer market is experiencing significant growth, driven by increasing health consciousness among consumers who are shifting away from carbonated soft drinks. This shift is largely due to the rising prevalence of obesity and related health concerns, prompting a demand for healthier beverage options. Water enhancers, which add functional properties to water, are gaining popularity as they align with consumer preferences for functional ingredients. The market is characterized by a diverse range of players, including both established brands and emerging local companies, all vying to meet the evolving needs of health-conscious consumers.
The distribution of water enhancers is predominantly through supermarkets and hypermarkets, which serve as the largest retail channels for these products. These outlets offer a premium shopping experience that appeals to consumers, facilitating the market's expansion. Additionally, pharmacies and health stores contribute to the market by providing direct access to manufacturers and offering attractive discounts. Major players such as Kraft Foods, Coca-Cola, PepsiCo, Nestle, and Twinings dominate the market, leveraging strong distribution networks and strategic acquisitions to enhance their retail presence.
United States Water Enhancer Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Force Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 By Distribution Channel
-
2.1.1 Pharmacy and Health Store
-
2.1.2 Convenience Store
-
2.1.3 Hypermarket/Supermarket
-
2.1.4 Online Channel
-
2.1.5 Other Distribution Channel
-
-
United States Water Enhancer Market Size FAQs
What is the current United States Water Enhancer Market size?
The United States Water Enhancer Market is projected to register a CAGR of 9.30% during the forecast period (2024-2029)
Who are the key players in United States Water Enhancer Market?
Kraft Foods, The Coca-Cola Company, PepsiCo, Inc., Nestle SA and Twinings are the major companies operating in the United States Water Enhancer Market.
