Market Trends of United States Water Enhancer Industry
This section covers the major market trends shaping the US Water Enhancer Market according to our research experts:
Rising Demand for Non-Carbonated Drinks
Owing to the rising consumer preferences for functional ingredients, the demand for functional beverages in the local market has lead to an increased demand from people seeking healthy drinking options. This has led to a boost in the demand for water enhancers, which are attributed to provide functional properties to water. To address the health concerns of the consumers, the manufacturers are adopting to the local needs and water enhancers are resonanting well with the consumers across the world.
Supermarkets and Hypermarkets are the Largest Distribution Channel
The major trend which may be attributed to the growth of water enhancers through supermarket/hypermarket include premiumization and health and wellness. Supermarkets make up the largest single market for the sale of water enhancers. Supermarket and hypermarkets, since they appeared, have played an important role in food and functional beverages distribution. The distribution model through this retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences in such retail formats. Pharmacies and health stores are generally one such retail, which indulge in direct business with the manufacturers, and hence, offer the consumers with attractive discounts.
