Market Trends of united states wheat protein Industry
Plant protein consumption growth fuels opportunities for key players in the ingredients sector
- The per capita consumption rate of plant proteins is increasing at a considerable rate in the United States, supported by investments and innovations, resulting in a consumption rate of 40.28 grams per day, primarily due to a rising number of consumers turning vegan to promote animal welfare. This is because factory farming, where animals are maltreated, is a norm in the United States. Most Americans eat less meat and animal products, but they do not eliminate their consumption entirely. They also tend to be more flexitarian than vegan or vegetarian. Nearly 12% of consumers in the country prefer a plant-based diet, whereas 7% of consumers follow a flexitarian diet. Although consumers of all generations in the United States are interested in plant-based meals, individuals in their 20s and 30s are the keenest to adopt plant-based diets.
- There is a constant rise in the per capita consumption of pea protein due to its wide applications in different food products, like meat, poultry, and bakery products. Around 41% of consumers are interested in plant-based food derived from pea protein. The usage of pea protein is mainly observed in sports nutrition and meat alternatives. A typical serving of pea protein powder is 30 grams, with 25 grams of protein. Athletes usually use one serving per day but may take as many as three servings per day.
- Soy and whey proteins are used primarily in the food and beverage, supplement, and sports nutrition industries. In 2021, around 36% of consumers were familiar with soy protein and had consumed the same, whereas 31% of individuals consumed whey protein in the U.S. Similarly, the consumption of soy-based food and beverages favorably increased by 12.9% during 2014-2019, and it is likely to remain consistent throughout the forecast period.
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Winter wheat accounts for 70-80% of total wheat production in the United States
- Wheat holds the third position among the US field crops in planted acreage and production, behind corn and soybeans. In the marketing year 2023/24, U.S. farmers are estimated to have produced a total of 1.81 billion bushels of winter, spring, and durum wheat from a harvested area of 37.3 million acres. Although the United States typically produces only about 6-7 percent of the world’s wheat, it is a major wheat exporter. While Russia and the European Union are the top world wheat exporters, the United States routinely ranks among the top five global wheat exporters.
- The three categories of wheat can be disaggregated into five major classes: Hard Red Winter, Hard Red Spring, Soft Red Winter, white, and durum. Hard red spring (HRS) wheat is one of the major classifications of wheat, accounting for 20% of the production. Hard Red Spring wheat is valued for its high protein levels, making it suitable for specialty bread and blending with lower-protein wheat. The major restraint for the wheat protein market is the rising consumer interest in gluten-free foods and revived promotion of low carbohydrate diets, which may put downward pressure on per capita wheat consumption.
- Wheat is the principal food grain produced in the United States. The three primary varieties of the grain domestically sown are winter wheat, spring wheat, and durum wheat. In 2023/2024, winter wheat production represents nearly 70% of total U.S. production, on average. Spring wheat typically constitutes about 25–30% of total U.S. wheat production, or 340 million to more than 600 million bushels. Durum wheat is the smallest of the 3 major wheat categories and typically accounts for less than 75 million bushels, or 2–5% of total U.S. wheat production.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- Rising us feed exports and feed prices are expected to impact production
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Sport/performance nutrition to witness significant growth during forecast period
- United States cosmetic industry to drive by synergy of innovation and social media influence
