Market Size of United States Wine Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2018 - 2022 |
| CAGR | 1.47 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Wine Market Analysis
The US wine market is anticipated to witness a CAGR of 1.47% over the forecast period. The US wine market is the largest of its kind in the world due to its high population, backed up by high disposable incomes. Moreover, wines have been popular in the country for centuries, and the local market has been growing with the migration of people from vivid cultural backgrounds who are introducing new flavors to the market.
- According to the United States Department of Commerce, wine sales in the United States increased in 2021 as compared to the previous. The wine sales were 435.1 million 9-liter cases in 2020, whereas the sales amounted to approximately 450.6 million 9-liter cases in 2021. Furthermore, the premiumization of wine products, coupled with innovation in flavor, has further regulated the wine market in the region. The increase in the demand for wine in the US market has been creating lucrative opportunities for various players in the market.
- Another emerging trend in the market segment includes the demand for organic wine, which currently represents a small portion of the overall wine market; its production and consumption have grown recently as a result of growing consumer interest in health and wellness. Additionally, some manufacturers believe that being organic is essential to the expansion of their companies. Owing to the above factors, the players have been expanding their reach across the region and using various strategies to penetrate the market further.
- For instance, in September 2022, Invivo X, Sarah Jessica Parker's wine brand SJP expanded in the United States Market, and the Sauvignon Blanc was claimed to be offered at 1,173 Kroger stores across the region. Through its physical shops and website, Kroger claims to be serving more than 11 million people every day. However, as United States consumers are readily opting for nutrition-packed beverages, the wine market in the country is likely to show a sluggish growth rate as the market has already reached its saturation.
US Wine Industry Segmentation
The United States wine market is segmented by product type, color, and distribution channel. By product type, the market is segmented into still wine, sparkling wine, and other product types. By color, the market is segmented into red wine, rose wine, white wine, and other colors. Based on the distribution channel, the market is classified as on-trade and off-trade channels. The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Still Wine | |
| Sparkling Wine | |
| Other Product Types |
| Color | |
| Red Wine | |
| Rose Wine | |
| White Wine | |
| Other Colors |
| Distribution Channel | ||||||
| On-trade | ||||||
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United States Wine Market Size Summary
The US wine market stands as the largest globally, driven by a substantial population and high disposable incomes. The market has seen consistent growth, influenced by the influx of diverse cultural backgrounds introducing new flavors. The trend of premiumization and innovation in wine flavors has further shaped the market, creating lucrative opportunities for various players. The demand for organic wine is emerging, reflecting a growing consumer interest in health and wellness. This has prompted manufacturers to expand their reach and employ diverse strategies to penetrate the market further. Despite the market's saturation, the continuous introduction of new products and flavors keeps the competition vibrant.
The United States hosts a significant number of wine producers, with wine becoming a staple meal accompaniment. Innovations in flavor, color, and packaging have boosted sales, while extensive vineyard acreage in California supports local grape production, allowing for competitive pricing. The US also imports a substantial amount of premium wines, particularly from European countries, to meet the strong consumer demand. The market is highly competitive, with both global and domestic players employing strategies like geographical expansions and partnerships to enhance their market share. Renowned companies leverage their brand image to introduce innovative solutions, catering to evolving consumer preferences.
United States Wine Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Still Wine
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2.1.2 Sparkling Wine
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2.1.3 Other Product Types
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2.2 Color
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2.2.1 Red Wine
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2.2.2 Rose Wine
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2.2.3 White Wine
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2.2.4 Other Colors
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2.3 Distribution Channel
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2.3.1 On-trade
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2.3.2 Off-trade
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2.3.2.1 Supermarkets/Hypermarkets
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2.3.2.2 Specialty Stores
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2.3.2.3 Online Retail Channels
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2.3.2.4 Other Distribution Channels
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United States Wine Market Size FAQs
What is the current United States Wine Market size?
The United States Wine Market is projected to register a CAGR of 1.47% during the forecast period (2024-2029)
Who are the key players in United States Wine Market?
The Wine Group, Diageo plc, Bacardi Limited, Constellation Brands, Inc. and E. & J. Gallo Winery are the major companies operating in the United States Wine Market.
