Market Trends of United States Household Refrigerators Industry
This section covers the major market trends shaping the US Household Refrigerators Market according to our research experts:
Increase in Number of Smart Homes in United States is Driving the Market for Smart Refrigerators
The number of households adopting smart technology appliances is on the rise in the US market, thus, leading to the use of more smart refrigerators than the usual ones. The smart refrigerators have all the features of non-smart refrigerators with additional new features, which make them more convenient and unique. Smart features, such as a product with a touch screen that converts to a transparent panel by the knock, recipe recommendation features, and integration with the Alexa, are gaining popularity.
The smart tag technology allows the person to tag items with information, such as the expiratory date of food items, which then warns the user when the date approaches have been introduced in the market. The consumers in the market are also trying to adapt to the technology changes in the product, and they are also demanding new features with every innovation.
Growth in New Housing Starts to Spur the Demand of Refrigerators in the Country
New housing construction in the country is the major factor driving the demand for refrigerators. Housing starts represents the level of new household construction activity, as new houses are built the demand for new refrigerators and freezers rises. Housing starts increased in the United States in 2018, which has continued the trend in 2019 and may serve as a potential opportunity for the industry. Also, as more people move into new houses, the demand for appliances, such as freezers and refrigerators, also rises.
