Market Share of US Banking-as-a-Service Industry
BaaS is gaining traction in the US market as companies of all stripes jump into the fight in search of new revenue, data-sharing opportunities, and insights that will help them improve their own offers in the future. However, no single player dominates the industry, and providers seek to gain a competitive advantage in terms of service breadth and depth, reputation, speed to market, and scalability. In recent years, BaaS companies have focused on venture capital investments, with the funding allowing them to improve their product offerings and market position. A large number of US-based players have their presence on global Banking-as-a-Service market.
US Banking-as-a-Service Market Leaders
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Braintree
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BOKU
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Dwolla
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Square Inc
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Treasury Prime
*Disclaimer: Major Players sorted in no particular order