Market Trends of United States Food Colorants Industry
This section covers the major market trends shaping the US Food Colorants Market according to our research experts:
Natural Colorants Dominate the Market
The use of natural ingredients such as natural food colorants has seen a tremendous increase in the United States food & beverage industry in recent times driven by regulations restricting the use of synthetic colors. Moreover, as most consumers of the country are turning health-conscious after witnessing a surge in the obesity level and numerous health problems, they are looking for natural ingredients in their products. This is pushing manufacturers to use natural colorants. Additionally, the manufacturers are witnessing huge opportunities for food innovation in the country as a natural colorant industry is still in its nascent stage.
Beverage Application Fuels the Market
The United States is one of the most developed nations and consists of consumers with high disposable income, which drives the beverage market. The increasing application of food colors in beverages, such as flavored drinks, nutritional drinks, and soft drinks, is driving the food colorants market. In CSD (carbonated soft drinks) and non-alcoholic beverages segments bright, vivid, and unusual colors entice the younger generation looking for 'extreme' flavor. Strong and unusual colors in alcoholic beverages also appeal to the United States' consumers. Thus, catering to the application of synthetic as well as natural food colorants in the beverage segment. Numerous research and development of food colorants further cater to the United States beverage market.
