US Home Care Packaging Market Size (2024 - 2029)

The United States home care packaging market is experiencing significant growth, driven by an increasing consumer preference for healthier lifestyles and a rising demand for home care products. This growth is reflected in the expanding market size, as companies innovate with new packaging solutions to enhance recyclability and meet safety standards. Despite economic challenges, the demand for packaging solutions remains strong, with plastic being a predominant material due to its durability and cost-effectiveness. The industry is also seeing a shift towards sustainable packaging materials, although cost remains a barrier.

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Market Size of US Home Care Packaging Industry

United States Home Care Packaging Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.90 %
Market Concentration High

Major Players

United States Home Care Packaging Market Companies

*Disclaimer: Major Players sorted in no particular order

US Home Care Packaging Market Analysis

The home care packaging market in the United States is projected to grow at a CAGR of 9.90%. In recent years, the home care products market has witnessed a lot of growth due to the increasing preference among individuals to lead a healthier lifestyle. Household products, such as dish wash liquids, toilet cleaners, and floor cleaning acids, are mostly packaged in PET bottles. The market is witnessing new packaging and labeling approaches by companies in order to maintain the recyclability of their products.

Demand for home care products has been on an upward trend, especially as the consumers, with growing health awareness, tend to avoid expensive medical care costs. To keep up with this demand, the home care packaging industry has ramped up its offerings to differentiate between multiple packaging solutions, conveying useful information without compromising on the safety standards. The packaging market for this segment is set to record high growth during the forecast period.

As per OECD, the United States reported USD 14 trillion towards overall household spending in the country. And, allied personal income was recorded to have increased at USD 1,954.7 billion (10.0%) as of January 2020, according to estimates by the Bureau of Economic Analysis. Similarly, the Disposable personal income (DPI) increased to amount to USD 1,963.2 billion (11.4%), along with personal consumption expenditures (PCE) increased by 2.4%.

Despite the economic setbacks, demand for home healthcare products has never declined, and directly proportional to that is the requirement for packaging solutions. Driven by advantages like durability, cost benefits, and versatility, plastic is one of the packaging materials majorly used by companies. Research and development for increased durability and safety found new entrants into the industry, which include polymers like PLA, biodegradable PHA (polyhydroxyalkanoate), bio PTT (polytrimethyl terephthalate), etc., slowly getting acceptance. However, high cost poses a challenge to their sustainability in the long run.

The home care products industry has been witnessing increased awareness among consumers regarding the sustainability of packaging materials. For instance, as of March 2021, Unilever has stepped up the use of post-consumer recycled plastic (PCR). With around 11% of its total plastic packaging volume consisting of recycled plastic, the company aims to use at least 25% recycled plastic by 2025.

US Home Care Packaging Industry Segmentation

The report is focused on the USA Homecarepackaging market, which circumscribes the various essentials deployed in a typical household, manufactured specifically for domestic use.

The United States Home Care Packaging Market is segmented By Material (Plastic, Paper, Metal, Glass), Products Type (Bottles, Metal Cans, Cartons, Jars, Pouches), and Homecare Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care). The report also gives a detailed study of Porter's five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of these players, which includes the key growth strategies and competition analysis.

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US Home Care Packaging Market Size Summary

The United States home care packaging market is experiencing significant growth, driven by an increasing consumer preference for healthier lifestyles and heightened awareness of sustainability. The demand for home care products, such as cleaning agents and personal hygiene items, is on the rise as consumers seek to avoid costly medical expenses and prioritize their well-being. This trend has prompted the packaging industry to innovate and offer diverse packaging solutions that emphasize recyclability and sustainability. Companies are increasingly using materials like PET bottles and exploring alternatives such as biodegradable polymers to meet consumer demands for durable and eco-friendly packaging. The market is also witnessing a shift towards e-commerce channels, with consumers increasingly purchasing home care products online, further fueling the need for innovative packaging solutions.

Despite economic challenges, the demand for home care products and their packaging remains robust, with companies like Unilever and Procter & Gamble leading the charge in sustainability efforts. These companies are investing in recycled materials and exploring new packaging technologies to reduce plastic waste. The market is moderately fragmented, with numerous players vying for competitiveness through strategic acquisitions and investments in sustainable practices. The COVID-19 pandemic has further accelerated the focus on hygiene and cleanliness, driving demand for effective cleaning products and packaging solutions. As the industry continues to evolve, there is a growing emphasis on reducing plastic pollution and enhancing the recyclability of packaging materials, aligning with broader environmental goals and consumer expectations.

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US Home Care Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Porter's Five Forces Analysis - Industry Attractiveness

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Value Chain / Supply Chain Analysis

    4. 1.4 Impact of COVID-19 Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material

      1. 2.1.1 Plastic

      2. 2.1.2 Paper

      3. 2.1.3 Metal

      4. 2.1.4 Glass

    2. 2.2 By Product Type

      1. 2.2.1 Bottles

      2. 2.2.2 Metal Cans

      3. 2.2.3 Cartons

      4. 2.2.4 Jars

      5. 2.2.5 Pouches

    3. 2.3 By Homecare Products

      1. 2.3.1 Dishwashing

      2. 2.3.2 Insecticides

      3. 2.3.3 Laundry Care

      4. 2.3.4 Toiletries

      5. 2.3.5 Polishes

      6. 2.3.6 Air Care

US Home Care Packaging Market Size FAQs

The US Home Care Packaging Market is projected to register a CAGR of 9.90% during the forecast period (2024-2029)

Sonoco Products Company , Aptar Group Inc, Berry Global Inc, Ball Corporation and Amcor PLC are the major companies operating in the US Home Care Packaging Market.

US Home Care Packaging Report Snapshots

United States Home Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)