US Pet Nutraceuticals Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.99 Billion |
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Market Size (2029) | USD 2.55 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 5.08 % |
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Fastest Growing by Pets | Dogs |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Pet Nutraceuticals Market Analysis
The US Pet Nutraceuticals Market size is estimated at USD 1.99 billion in 2024, and is expected to reach USD 2.55 billion by 2029, growing at a CAGR of 5.08% during the forecast period (2024-2029).
1.99 Billion
Market Size in 2024 (USD)
2.55 Billion
Market Size in 2029 (USD)
2.00 %
CAGR (2017-2023)
5.08 %
CAGR (2024-2029)
Largest Market by Sub product
26.13 %
value share, Vitamins and Minerals, 2022
Rising pet health concerns have boosted the demand for vitamins and minerals in the country, as these supplements help promote metabolism and immunity in pets.
Largest Market by Animal
60.71 %
value share, Dogs, 2022
The presence of a large dog population compared to other pets and increasing usage of specialized diets, such as vitamins and minerals and probiotics, in dog food have boosted the segment.
Fastest-growing Market by Sub product
5.82 %
Projected CAGR, Vitamins and Minerals, 2023-2029
Rising pet populations and the segment's ability to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.
Fastest-growing Market by Animal
5.77 %
Projected CAGR, Dogs, 2023-2029
The rising number of dog owners and growing awareness among pet owners to provide their pets with functional ingredient diets are the factors driving the market in the country.
Leading Market Player
23.31 %
market share, Nestle (Purina), 2022
Nestle (Purina) is the market leader, as the company is focused on innovating new specific pet health products and expanding its manufacturing facilities in the country.
Dogs hold the largest share of the US pet nutraceuticals market due to their higher population
- Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
- The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
- The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
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US Pet Nutraceuticals Market Trends
The growing pet humanization and increased demand for companionship are driving the cat population in the United States
- The cat population in the United States has been growing. Cats as pets are being adopted in the country due to the high demand for companionship and less expenditure on pet food for cats than other pets. Cats as pets in the country grew by 10.8% between 2017 and 2022 due to the rising pet humanization. Cats are also suitable for smaller apartments as they require less area to live in than dogs. In the United States, households owning a cat as a pet grew by 26% in 2020 and 53.5% in 2022.
- During the pandemic, the United States witnessed higher adoption of cats as pets due to the work-from-home culture, leading to the demand for companionship. A higher number of pet owners are also millennials. In 2022, 33% of millennials in the United States were pet parents, and in 2020, 40% of the cat pet population was adopted from animal shelters in the United States. Pet parents purchased cats from pet stores due to high income. In 2020, 43% of cat parents in the United States purchased cats from pet stores. Therefore, the country's adoption rate of cats as pets grew by 4.5% between 2020 and 2022.
- About 76% of cat parents treated their cats as a part of their family between 2017 and 2018. Pet humanization is expected to boost the growth of pet products, including pet food such as nutritious specialized pet food. People are also gifting cats to their loved ones, which accounted for 3% of cat owners in the United States in 2021.
- An increase in the adoption and purchase of cats and rising pet humanization are expected to boost the pet population in the country. This rising pet population may further boost the growth of the US pet nutraceuticals market in the country.
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Increasing pet owners focusing on their pet health and the growing availability of pet supplements through various distribution channels are driving the pet expenditure on pet nutraceuticals in the United States
- Pet expenditure in the United States has steadily increased over the years. The overall pet expenditure in the country increased from USD 123.6 billion in 2021 to USD 136.8 billion in 2022, representing a 10.7% increase, mainly due to the growing pet humanization, increased pet owners' focus on their pet health and well-being, and the increasing availability of pet supplements through various distribution channels.
- Expenditure on pet nutraceuticals accounted for 16.5% of the average pet food expenditure per pet in 2022. The nutraceutical expenditure per pet in the country increased from USD 231.3 in 2017 to USD 324.1 in 2022, mainly due to the growing pet humanization, the increased spending on preventive care, and the various health benefits associated with pet nutraceuticals. Among pet animals, pet nutraceutical expenditure on dogs is the highest (USD 137.3 per dog in 2022), followed by cats (USD 115.6 in the same year).
- Pet parents purchase pet nutraceuticals through online retailers, supermarkets, and pet stores. The sales of pet nutraceuticals through specialty stores and online retailers are high as pet parents purchase many pet supplements through e-commerce. The pandemic also increased the demand for online orders. The share of pet supplement sales through online channels in the country increased from 18.1% in 2017 to 24.8% in 2022. The growing awareness of the benefits of quality food and the premiumization of pet food products are anticipated to continue driving pet expenditure in the country.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing pet humanization and increased demand for companionship are driving the cat population in the United States
- The exotic and unique features of other pet animals appealing to pet owners are driving their population in the United States
- The increasing adoptions of dogs from animal shelters and the evolving pet ecosystem in the United States are driving the dog population
US Pet Nutraceuticals Industry Overview
The US Pet Nutraceuticals Market is moderately consolidated, with the top five companies occupying 53.28%. The major players in this market are ADM, Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Vetoquinol (sorted alphabetically).
US Pet Nutraceuticals Market Leaders
ADM
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Vetoquinol
Other important companies include Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Dechra Pharmaceuticals PLC, Nutramax Laboratories Inc., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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US Pet Nutraceuticals Market News
- February 2023: ADM opened its new probiotics and postbiotics production facility in Spain. The facility will supply these supplements to North America, EMEA, and Asia-Pacific.
- January 2023: Wellness Pet Company Inc., a subsidiary of Clearlake Capital Group LP, launched a fresh range of supplements designed for dogs, which prioritize providing daily health advantages to promote overall well-being. These products help meet the proactive approach of pet parents for long-term health and well-being.
- January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
US Pet Nutraceuticals Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Milk Bioactives
- 5.1.2 Omega-3 Fatty Acids
- 5.1.3 Probiotics
- 5.1.4 Proteins and Peptides
- 5.1.5 Vitamins and Minerals
- 5.1.6 Other Nutraceuticals
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Alltech
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Dechra Pharmaceuticals PLC
- 6.4.5 Mars Incorporated
- 6.4.6 Nestle (Purina)
- 6.4.7 Nutramax Laboratories Inc.
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Vetoquinol
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, UNITED STATES, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, UNITED STATES, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, UNITED STATES, 2017 - 2022
- Figure 7:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 8:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
- Figure 9:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 10:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, UNITED STATES, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 14:
- VALUE OF MILK BIOACTIVES, USD, UNITED STATES, 2017 - 2029
- Figure 15:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 16:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 17:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED STATES, 2017 - 2029
- Figure 18:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 19:
- VOLUME OF PROBIOTICS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 20:
- VALUE OF PROBIOTICS, USD, UNITED STATES, 2017 - 2029
- Figure 21:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 22:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 23:
- VALUE OF PROTEINS AND PEPTIDES, USD, UNITED STATES, 2017 - 2029
- Figure 24:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 25:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 26:
- VALUE OF VITAMINS AND MINERALS, USD, UNITED STATES, 2017 - 2029
- Figure 27:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 29:
- VALUE OF OTHER NUTRACEUTICALS, USD, UNITED STATES, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 31:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 32:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, UNITED STATES, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 44:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 45:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 49:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 51:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 52:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 54:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 55:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, UNITED STATES, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 57:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 58:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 60:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 61:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 63:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2023
- Figure 64:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2023
- Figure 65:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
US Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
- The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
- The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
| Sub Product | Milk Bioactives |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals | |
| Pets | Cats |
| Dogs | |
| Other Pets | |
| Distribution Channel | Convenience Stores |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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