Market Size of us pet nutraceuticals Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.99 Billion |
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Market Size (2029) | USD 2.55 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 5.08 % |
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Fastest Growing by Pets | Dogs |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Pet Nutraceuticals Market Analysis
The US Pet Nutraceuticals Market size is estimated at USD 1.99 billion in 2024, and is expected to reach USD 2.55 billion by 2029, growing at a CAGR of 5.08% during the forecast period (2024-2029).
1.99 Billion
Market Size in 2024 (USD)
2.55 Billion
Market Size in 2029 (USD)
2.00 %
CAGR (2017-2023)
5.08 %
CAGR (2024-2029)
Largest Market by Sub product
26.13 %
value share, Vitamins and Minerals, 2022
Rising pet health concerns have boosted the demand for vitamins and minerals in the country, as these supplements help promote metabolism and immunity in pets.
Largest Market by Animal
60.71 %
value share, Dogs, 2022
The presence of a large dog population compared to other pets and increasing usage of specialized diets, such as vitamins and minerals and probiotics, in dog food have boosted the segment.
Fastest-growing Market by Sub product
5.82 %
Projected CAGR, Vitamins and Minerals, 2023-2029
Rising pet populations and the segment's ability to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.
Fastest-growing Market by Animal
5.77 %
Projected CAGR, Dogs, 2023-2029
The rising number of dog owners and growing awareness among pet owners to provide their pets with functional ingredient diets are the factors driving the market in the country.
Leading Market Player
23.31 %
market share, Nestle (Purina), 2022
Nestle (Purina) is the market leader, as the company is focused on innovating new specific pet health products and expanding its manufacturing facilities in the country.
Dogs hold the largest share of the US pet nutraceuticals market due to their higher population
- Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
- The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
- The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
US Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
- The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
- The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
- The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
| Sub Product | |
| Milk Bioactives | |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
US Pet Nutraceuticals Market Size Summary
The US pet nutraceuticals market is experiencing a steady growth trajectory, driven by increasing awareness among pet owners and a rising pet population. Nutraceuticals, which serve as dietary supplements to ensure nutritional completeness, currently represent a small fraction of the overall pet food market. The dog segment dominates the market, reflecting the large dog population in the country, while the cat segment is anticipated to be one of the fastest-growing due to the increasing cat population and the rising incidence of health issues among cats. The market is also seeing significant interest in nutraceuticals for other pets, including birds and small mammals, as pet owners seek to prevent health problems and enhance the well-being of their animals.
The market's expansion is further supported by the growing trend of pet humanization, where pets are increasingly treated as family members, leading to higher expenditure on pet health and wellness products. The rise in online shopping for pet nutraceuticals, accelerated by the pandemic, has also contributed to market growth. Major players in the industry, such as ADM, Mars Incorporated, and Nestle (Purina), are actively expanding their product offerings and distribution channels to meet the demand for high-quality pet supplements. The market is moderately consolidated, with a few key companies holding a significant share, and ongoing innovations and partnerships are expected to drive further growth in the coming years.
US Pet Nutraceuticals Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Sub Product
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1.1.1 Milk Bioactives
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1.1.2 Omega-3 Fatty Acids
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1.1.3 Probiotics
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1.1.4 Proteins and Peptides
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1.1.5 Vitamins and Minerals
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1.1.6 Other Nutraceuticals
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1.2 Pets
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1.2.1 Cats
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1.2.2 Dogs
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1.2.3 Other Pets
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1.3 Distribution Channel
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1.3.1 Convenience Stores
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1.3.2 Online Channel
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1.3.3 Specialty Stores
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1.3.4 Supermarkets/Hypermarkets
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1.3.5 Other Channels
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US Pet Nutraceuticals Market Size FAQs
How big is the US Pet Nutraceuticals Market?
The US Pet Nutraceuticals Market size is expected to reach USD 1.99 billion in 2024 and grow at a CAGR of 5.08% to reach USD 2.55 billion by 2029.
What is the current US Pet Nutraceuticals Market size?
In 2024, the US Pet Nutraceuticals Market size is expected to reach USD 1.99 billion.
