US Ready to Drink Tea Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 12.62 Billion |
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Market Size (2030) | USD 16.28 Billion |
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Largest Share by Soft Drink Type | Iced Tea |
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CAGR (2024 - 2030) | 4.33 % |
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Fastest Growing by Soft Drink Type | Herbal Tea |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Ready to Drink Tea Market Analysis
The US Ready to Drink Tea Market size is estimated at 12.62 billion USD in 2024, and is expected to reach 16.28 billion USD by 2030, growing at a CAGR of 4.33% during the forecast period (2024-2030).
12.62 Billion
Market Size in 2024 (USD)
16.28 Billion
Market Size in 2030 (USD)
3.67 %
CAGR (2018-2023)
4.33 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
61.71 %
value share, Iced Tea, 2023
Consumers choosing functional beverage over caffeinated and carbonated beverages is leading to popularity of iced tea, as they are infused with antioxidants boosting immunity.
Largest Segment by Packaging Type
77.18 %
value share, PET Bottles, 2023
The surging focus of brand makers to introduce more environment-friendly alternatives like recyclable pet bottles and initiatives like "All Bottle Back" has contributed to the growth of market
Fastest-growing segment by Soft Drink Type
5.78 %
Projected CAGR, Herbal Tea, 2024-2030
Herbal tea, like Kombucha is observed to be gaining traction owing to infusion of various herbs and other natural ingredients, especially among youth due to health benefits.
Fastest-growing segment by Packaging Type
7.46 %
Projected CAGR, Glass Bottles, 2024-2030
Owing to several benefits like impermeability, infinite recyclability and less impact on growing landfill in the country, glass bottle packaging is projected to grow fastest.
Leading Market Player
16.66 %
market share, PepsiCo, Inc., Inc.
Pepsico, Inc. and its increasing partnership with brands like, Lipton and premium home grown brands like Pure Leaf, is allowing product penetration at an expansive level in the country.
RTD green tea gains traction due to its antioxidant properties and potential health benefits
- The iced tea segment dominates the market. It witnessed a significant growth rate of 9.71% by value from 2020 to 2023. This surge can be attributed to the influence of health and wellness trends. Consumers are increasingly favoring ready-to-drink (RTD) iced tea, perceiving it as a healthier alternative to sugary soft drinks. As of 2022, around 75% to 80% of tea consumed in the United States is iced, reflecting its popularity. Iced tea's appeal lies in its diverse flavor offerings, with traditional black tea being a top choice.
- RTD green tea secures the second-largest market share in the RTD tea sector, registering a notable CAGR of 5.06% by value from 2020 to 2023. The antioxidant-rich composition and potential health benefits of green tea have made it a preferred option for health-conscious consumers. In 2021, Americans consumed a staggering 85 billion servings of tea, with green tea accounting for approximately 15% of the total. Notable brands in this space include Lipton, Pure Leaf, and Arizona.
- The other RTD tea segment is the fastest-growing in the market and is projected to register a CAGR of 6.19% by value during 2024-2030. This segment encompasses a variety of teas, such as black tea, functional tea, and sparkling tea. Manufacturers are focusing on ingredient-level innovations, introducing new flavors and combinations to entice consumers. The rising popularity of flavonoid-based beverages, known for their antioxidant properties, is expected to drive this market further. Notably, black tea accounted for 84% of all tea consumed in the United States in 2021.
Understand The Key Trends Shaping This Market
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US Ready to Drink Tea Market Trends
The convenience associated with RTD tea beverages boosts the segment sales
- The convenience of packaged RTD tea and the growing number of cafes, retail stores, and food outlets have also contributed to the increase in consumption of tea in the country. Further, private label brands also play an important role in the market, as they have a strong presence in rural areas.
- People are looking for sustainable packaging with the high demand for sustainable packaging in the country, brands are improving packaging types like PepsiCo plans to double the percentage of all beverage servings it sells delivered through reusable models from a current 10% to 20% by 2030.
- The increasing disposable income is also a driving factor in the sales of RTD tea. It has been recorded that the consumption of RTD tea away from home is higher than at home consumption.
- The health benefits of RTD tea such as promoting weight loss, lessening body and headache discomfort, lowering cholesterol levels, and lowering the risk of heart attacks are driving the demand among fitness enthusiasts and people suffering from the diseases.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are offering diverse flavors and blends by combining tea with flower and fruit juices to cater to a broader audience
- Arizona Beverage's iconic tall cans and large bottles provide value for money and appeal to budget-conscious consumers
US Ready to Drink Tea Industry Overview
The US Ready to Drink Tea Market is fragmented, with the top five companies occupying 36.65%. The major players in this market are Arizona Beverages USA LLC, Keurig Dr Pepper, Inc., Milo’s Tea Company, Inc., PepsiCo, Inc. and The Coca-Cola Company (sorted alphabetically).
US Ready to Drink Tea Market Leaders
Arizona Beverages USA LLC
Keurig Dr Pepper, Inc.
Milo’s Tea Company, Inc.
PepsiCo, Inc.
The Coca-Cola Company
Other important companies include Del Monte Foods, Inc., Hawaiian Sun Products, Inc., Ito En, Ltd., Nestle S.A., Red Diamond, Inc., Reily Foods Company, Walmart, Inc..
*Disclaimer: Major Players sorted in alphabetical order.
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US Ready to Drink Tea Market News
- January 2023: Milo's Tea Company has announced an initial investment of over USD 130 million to construct a new plant and distribution centre in Spartanburg County, South Carolina. This new investment is a direct response to the growth of Milo's brand. Milo expects to start producing its famous tea and lemonade in the fall of 2024.
- January 2023: Lipton Tea partnered with Full Cart, a program within the nonprofit U.S. Hunger, and a virtual food pantry, to enhance access to heart-friendly nutrition and grocery assistance.
- December 2022: Pure Leaf rolled out a limited-edition Merry Mint Iced Tea, coinciding with the release of the Christmas movie 'Christmas Class Reunion'. This mint-flavored iced tea was simultaneously launched through a social media giveaway, enhancing the movie-watching experience for consumers.
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US Ready to Drink Tea Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Green Tea
- 5.1.2 Herbal Tea
- 5.1.3 Iced Tea
- 5.1.4 Other RTD Tea
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5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Glass Bottles
- 5.2.3 Metal Can
- 5.2.4 PET Bottles
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5.3 Distribution Channel
- 5.3.1 Off-trade
- 5.3.1.1 Convenience Stores
- 5.3.1.2 Online Retail
- 5.3.1.3 Supermarket/Hypermarket
- 5.3.1.4 Others
- 5.3.2 On-trade
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Arizona Beverages USA LLC
- 6.4.2 Del Monte Foods, Inc.
- 6.4.3 Hawaiian Sun Products, Inc.
- 6.4.4 Ito En, Ltd.
- 6.4.5 Keurig Dr Pepper, Inc.
- 6.4.6 Milo’s Tea Company, Inc.
- 6.4.7 Nestle S.A.
- 6.4.8 PepsiCo, Inc.
- 6.4.9 Red Diamond, Inc.
- 6.4.10 Reily Foods Company
- 6.4.11 The Coca-Cola Company
- 6.4.12 Walmart, Inc.
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF US READY TO DRINK TEA MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 5:
- VALUE OF US READY TO DRINK TEA MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 6:
- VOLUME OF US READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 7:
- VALUE OF US READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 8:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF US READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF GREEN TEA MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 11:
- VALUE OF GREEN TEA MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 12:
- VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 13:
- VOLUME OF HERBAL TEA MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 14:
- VALUE OF HERBAL TEA MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 16:
- VOLUME OF ICED TEA MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 17:
- VALUE OF ICED TEA MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 18:
- VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 19:
- VOLUME OF OTHER RTD TEA MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 20:
- VALUE OF OTHER RTD TEA MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 21:
- VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 22:
- VOLUME OF US READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 23:
- VALUE OF US READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 25:
- VOLUME SHARE OF US READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 26:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, UNITED STATES, 2018 - 2030
- Figure 27:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, UNITED STATES, 2018 - 2030
- Figure 28:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 29:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, UNITED STATES, 2018 - 2030
- Figure 30:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, UNITED STATES, 2018 - 2030
- Figure 31:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 32:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, UNITED STATES, 2018 - 2030
- Figure 33:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, UNITED STATES, 2018 - 2030
- Figure 34:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 35:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, UNITED STATES, 2018 - 2030
- Figure 36:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, UNITED STATES, 2018 - 2030
- Figure 37:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 38:
- VOLUME OF US READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 39:
- VALUE OF US READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 40:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF US READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, UNITED STATES, 2018 - 2030
- Figure 43:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, UNITED STATES, 2018 - 2030
- Figure 44:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 45:
- VOLUME SHARE OF US READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 46:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, UNITED STATES, 2018 - 2030
- Figure 47:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2018 - 2030
- Figure 48:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 49:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, UNITED STATES, 2018 - 2030
- Figure 50:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, UNITED STATES, 2018 - 2030
- Figure 51:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 52:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 53:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, UNITED STATES, 2018 - 2030
- Figure 54:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 55:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 56:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 57:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 58:
- VOLUME OF US READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 59:
- VALUE OF US READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 60:
- VALUE SHARE OF US READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 61:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2020 - 2023
- Figure 62:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2020 - 2023
- Figure 63:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
US Ready to Drink Tea Industry Segmentation
Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel.
- The iced tea segment dominates the market. It witnessed a significant growth rate of 9.71% by value from 2020 to 2023. This surge can be attributed to the influence of health and wellness trends. Consumers are increasingly favoring ready-to-drink (RTD) iced tea, perceiving it as a healthier alternative to sugary soft drinks. As of 2022, around 75% to 80% of tea consumed in the United States is iced, reflecting its popularity. Iced tea's appeal lies in its diverse flavor offerings, with traditional black tea being a top choice.
- RTD green tea secures the second-largest market share in the RTD tea sector, registering a notable CAGR of 5.06% by value from 2020 to 2023. The antioxidant-rich composition and potential health benefits of green tea have made it a preferred option for health-conscious consumers. In 2021, Americans consumed a staggering 85 billion servings of tea, with green tea accounting for approximately 15% of the total. Notable brands in this space include Lipton, Pure Leaf, and Arizona.
- The other RTD tea segment is the fastest-growing in the market and is projected to register a CAGR of 6.19% by value during 2024-2030. This segment encompasses a variety of teas, such as black tea, functional tea, and sparkling tea. Manufacturers are focusing on ingredient-level innovations, introducing new flavors and combinations to entice consumers. The rising popularity of flavonoid-based beverages, known for their antioxidant properties, is expected to drive this market further. Notably, black tea accounted for 84% of all tea consumed in the United States in 2021.
| Soft Drink Type | Green Tea | |
| Herbal Tea | ||
| Iced Tea | ||
| Other RTD Tea | ||
| Packaging Type | Aseptic packages | |
| Glass Bottles | ||
| Metal Can | ||
| PET Bottles | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Supermarket/Hypermarket | ||
| Others | ||
| Distribution Channel | On-trade |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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