United States Real Estate Brokerage Industry Overview
The US real estate brokerage market boasts a vibrant and competitive landscape, with a spectrum of players, from national franchises to local independents. Leading franchise giants such as Keller Williams Realty, RE/MAX, Coldwell Banker, Berkshire Hathaway HomeServices, and Century 21 Real Estate dominate the market, leveraging their extensive agent networks and resources.
Meanwhile, local and regional independent brokerages carve out their niche, excelling in tailored services and specialized knowledge of specific locales or property types. Disruptors like Zillow, Redfin, and Compass are reshaping the industry, pivoting toward online tools, data-driven insights, and virtual services, challenging traditional brokerage norms.
United States Real Estate Brokerage Market Leaders
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Keller Williams Realty
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RE/MAX
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Coldwell Banker
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Berkshire Hathaway HomeServices
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Century 21 Real Estate
- *Disclaimer: Major Players sorted in no particular order
