US Snack Bar Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 11.48 Billion |
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Market Size (2030) | USD 18.61 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 8.39 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Snack Bar Market Analysis
The US Snack Bar Market size is estimated at 11.48 billion USD in 2024, and is expected to reach 18.61 billion USD by 2030, growing at a CAGR of 8.39% during the forecast period (2024-2030).
11.48 Billion
Market Size in 2024 (USD)
18.61 Billion
Market Size in 2030 (USD)
5.27 %
CAGR (2018-2023)
8.39 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
48.81 %
value share, Protein Bar, 2023
Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.
Largest Segment by Distribution Channel
41.89 %
value share, Supermarket/Hypermarket, 2023
The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.
Fastest-growing Segment by Confectionery variant
10.02 %
Projected CAGR, Protein Bar, 2024-2030
Recommendations by fitness clubs for protein bars acting as a substitute for regular meals are anticipated to drive the sales of these products during the forecast period.
Fastest-growing Segment by Distribution Channel
9.96 %
Projected CAGR, Online Retail Store, 2024-2030
Increasing product awareness, broad selection make it easier to market snack bar products directly to consumers online. Thus,the segment is expected to be the fastest-growing.
Leading Market Player
24.61 %
market share, Mondelēz International Inc., 2022
The active market activities, like product innovations and strategic moves by Mondelēz, along with the unique portfolio, are enabling the company to grow ales in the market.
Snack bar distribution in United States is largely dominated by the supermarket/ hypermarkets and convenience stores segments, holding a share of 70% value share in 2023
- The overall US distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated aisles for keto-friendly, low-sugar products, simplifying health-conscious consumers' shopping experience.
- Online retail stores are likely to be the fastest-growing segment by recording a growth rate of 4.65% in 2029 relative to 2028. The e-commerce sector is growing faster than any other traditional retail channel. This increase is mostly due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. Major retailers are adopting the online medium, driving the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2027. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. Supermarkets/hypermarkets also have the added advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor.
Understand The Key Trends Shaping This Market
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US Snack Bar Market Trends
Growing consumer preferences toward on-the-go healthy alternatives resulted in higher sales
- As of 2023, more than 90% of consumers in the United States consumed snacks. Among snack bars, cereal bars are the favorite snack bar category among most consumers, constituting more than 50% of the snack bar category in 2023. Working consumers with busy schedules and fitness enthusiasts are the notable demographic for the snack bar market in the United States.
- Convenience/portability and nutrition (notably protein content) are important universal purchase criteria for snack bars. Also, more customers are looking for bar options with smaller portion sizes, such as minis and bites. This offers a calorie-controlled, healthier option for satisfying, sweet snacking.
- In North America, in 2023, the retail price of a snack bar was USD 5.54. However, the inflation in the prices of ingredients impacted the price of the snack bar. For instance, the retail prices of ingredients like sugar, oats, and cereal ranged from USD 3 to USD 5 per kilogram in 2023.
- In 2022, the top motivations to choose snack bars were that they were healthy (59%), convenient (51%), and that consumers needed protein (49%). Health-conscious consumers enjoy cereal bars and other snack bars with healthy ingredients to get an energy boost in the gym or to have a quick but healthy treat during the day.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Inclusion of functional ingredients is boosting demand for snack bars in the country
US Snack Bar Industry Overview
The US Snack Bar Market is moderately consolidated, with the top five companies occupying 40.76%. The major players in this market are General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc. and PepsiCo Inc. (sorted alphabetically).
US Snack Bar Market Leaders
General Mills Inc.
Kellogg Company
Mars Incorporated
Mondelēz International Inc.
PepsiCo Inc.
Other important companies include 1440 Foods Company, Abbott Laboratories, Caveman Foods LLC, Ferrero International SA, Go Macro LLC, Power Crunch Pty Ltd, Probar Inc., Simply Good Foods Co., The Hershey Company.
*Disclaimer: Major Players sorted in alphabetical order.
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US Snack Bar Market News
- March 2023: General Mills brand Cascadian Farm launched granola bars that are made in a peanut-free facility. The bars are also USDA-certified organic and made with 35% less sugar compared to the original Annie’s Dipped Granola Bars.
- March 2023: General Mills has added two buildings to the site in Geneva: a one-story 65,600-square-foot asset and a 48,600-square-foot warehouse expansion. The Geneva factory will produce snack brands such as Fiber One, Nature Valley, and Fruit by the Foot, which will be sold across North America.
- March 2023: GoMacro® introduced the newest addition to its MacroBar® lineup, i.e., Cool Endeavor™. In addition to the full-size MacroBar, this Mint Chocolate Chip flavor is also available as a MacroBar® Mini.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
US Snack Bar Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Cereal Bar
- 5.1.2 Fruit & Nut Bar
- 5.1.3 Protein Bar
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 1440 Foods Company
- 6.4.2 Abbott Laboratories
- 6.4.3 Caveman Foods LLC
- 6.4.4 Ferrero International SA
- 6.4.5 General Mills Inc.
- 6.4.6 Go Macro LLC
- 6.4.7 Kellogg Company
- 6.4.8 Mars Incorporated
- 6.4.9 Mondelēz International Inc.
- 6.4.10 PepsiCo Inc.
- 6.4.11 Power Crunch Pty Ltd
- 6.4.12 Probar Inc.
- 6.4.13 Simply Good Foods Co.
- 6.4.14 The Hershey Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 2:
- VALUE OF CONFECTIONERY MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 3:
- VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 4:
- VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, UNITED STATES, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF CEREAL BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 8:
- VALUE OF CEREAL BAR MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 9:
- VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 10:
- VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 11:
- VALUE OF FRUIT & NUT BAR MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 12:
- VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BAR MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 16:
- VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 17:
- VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 18:
- VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 19:
- VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 21:
- VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, UNITED STATES, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 23:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, UNITED STATES, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 26:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 27:
- VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, UNITED STATES, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 29:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 30:
- VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, UNITED STATES, 2018 - 2030
- Figure 31:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 32:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2018 - 2023
- Figure 33:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2018 - 2023
- Figure 34:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
US Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- The overall US distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated aisles for keto-friendly, low-sugar products, simplifying health-conscious consumers' shopping experience.
- Online retail stores are likely to be the fastest-growing segment by recording a growth rate of 4.65% in 2029 relative to 2028. The e-commerce sector is growing faster than any other traditional retail channel. This increase is mostly due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. Major retailers are adopting the online medium, driving the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2027. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. Supermarkets/hypermarkets also have the added advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor.
| Confectionery Variant | Cereal Bar |
| Fruit & Nut Bar | |
| Protein Bar | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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