US Snack Bar Market Size

US Snack Bar Market Analysis

The US Snack Bar Market size is estimated at 11.48 billion USD in 2024, and is expected to reach 18.61 billion USD by 2030, growing at a CAGR of 8.39% during the forecast period (2024-2030).

Want to share this? Click here to share on social media or embed it on your website.

11.48 Billion

Market Size in 2024 (USD)

18.61 Billion

Market Size in 2030 (USD)

5.27 %

CAGR (2018-2023)

8.39 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

48.81 %

value share, Protein Bar, 2023

Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Largest Segment by Distribution Channel

41.89 %

value share, Supermarket/Hypermarket, 2023

The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.

Fastest-growing Segment by Confectionery variant

10.02 %

Projected CAGR, Protein Bar, 2024-2030

Recommendations by fitness clubs for protein bars acting as a substitute for regular meals are anticipated to drive the sales of these products during the forecast period.

Fastest-growing Segment by Distribution Channel

9.96 %

Projected CAGR, Online Retail Store, 2024-2030

Increasing product awareness, broad selection make it easier to market snack bar products directly to consumers online. Thus,the segment is expected to be the fastest-growing.

Leading Market Player

24.61 %

market share, Mondelēz International Inc., 2022

The active market activities, like product innovations and strategic moves by Mondelēz, along with the unique portfolio, are enabling the company to grow ales in the market.

Snack bar distribution in United States is largely dominated by the supermarket/ hypermarkets and convenience stores segments, holding a share of 70% value share in 2023

US Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• The overall US distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated aisles for keto-friendly, low-sugar products, simplifying health-conscious consumers' shopping experience.
• Online retail stores are likely to be the fastest-growing segment by recording a growth rate of 4.65% in 2029 relative to 2028. The e-commerce sector is growing faster than any other traditional retail channel. This increase is mostly due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. Major retailers are adopting the online medium, driving the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
• Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2027. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. Supermarkets/hypermarkets also have the added advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor.