Vegan Cosmetics Market Size (2024 - 2029)

The vegan cosmetics market is experiencing growth driven by increasing consumer awareness of the benefits of products made from natural ingredients and free from harmful chemicals. This market expansion is further supported by rising animal safety concerns, as vegan cosmetics are entirely cruelty-free and do not involve animal testing. The popularity of veganism is encouraging manufacturers to invest in research and development to create and modify products that cater to the demand for vegan options. Despite these positive trends, the proliferation of counterfeit products poses a challenge to the growth of authentic vegan cosmetic brands.

Market Size of Vegan Cosmetics Industry

Vegan Cosmetics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.84 Billion
Market Size (2029) USD 3.95 Billion
CAGR (2024 - 2029) 6.83 %
Fastest Growing Market North America
Largest Market Europe

Major Players

Vegan Cosmetics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Vegan Cosmetics Market Analysis

The Vegan Cosmetics Market size is estimated at USD 2.84 billion in 2024, and is expected to reach USD 3.95 billion by 2029, growing at a CAGR of 6.83% during the forecast period (2024-2029).

The market growth is driven by increasing consumer awareness that vegan products are made of natural ingredients, devoid of chemicals, have no side effects, and are safe to use. Consumer awareness of the drawbacks of chemically based cosmetics and their harmful products on the skin is growing. The market is expanding due to increasing animal safety concerns, as vegan cosmetics are entirely cruelty-free. Animal testing is never done on vegan cosmetics. They are a healthier and much more compassionate alternative because they don't include beeswax, collagen, gelatin, honey, carmine, cholesterol, milk, lanolin, shellac, or other animal-derived components. In addition, cosmetics like skin care, color cosmetics, hair care, and others are increasingly being used by consumers; particularly Gen Z. Sales are anticipated to increase as a result of both of these factors and growing consumer knowledge of the benefits of using vegan cosmetics because they are free of chemicals and kind to the environment.

Moreover, the growing popularity of veganism has prompted manufacturers to spend money on R&D, introduce new goods, and alter existing ones to meet the demands of customers seeking vegan products. For instance, in January 2022, the beauty company Colorbar created a "Vegan Nail Lacquer" range with 128 hues as part of its expanded focus on vegan and natural beauty. It was asserted that the Vegan Nail Lacquer promises a distinctly clean and green makeup experience owing to its non-toxic Patented 20 free formula and double-patented design, which it claims is loaded with biotin and calcium. However, the high circulation of knockoff/counterfeit products within all the cosmetic product categories is expected to hamper the growth of genuine vegan cosmetic brands.

Vegan Cosmetics Industry Segmentation

Vegan cosmetics are ones that only contain components from plants. This means that neither vegan products' ingredients nor the production process will ever include using animals. The vegan cosmetics market is segmented by product type, distribution channel, and geography. The market is segmented by product type: facial cosmetics, cosmetic eye products, lip and nail make-up products, and hairstyling and coloring products. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retailing, and other distribution channels. The report also includes regional market analysis on regions like North America, Europe, Asia-Pacific, South America, the Middle East, and Africa). For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hairstyling and Coloring Products
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailing
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Vegan Cosmetics Market Size Summary

The vegan cosmetics market is experiencing significant growth, driven by increasing consumer awareness of the benefits of vegan products, which are perceived as natural, chemical-free, and safe for use. This awareness is further fueled by concerns over animal safety, as vegan cosmetics are entirely cruelty-free and do not contain any animal-derived ingredients. The market is expanding as consumers, particularly Gen Z, are increasingly opting for vegan options in skincare, color cosmetics, and hair care. The growing popularity of veganism has prompted manufacturers to invest in research and development, introducing new vegan products and reformulating existing ones to meet consumer demand. However, the presence of counterfeit products poses a challenge to the growth of genuine vegan cosmetic brands.

In Europe, there is a rising demand for natural and organic products, with consumers prioritizing brands that offer ethical and natural formulations. The UK has seen a substantial increase in vegan beauty product sales, driven by awareness of the potential long-term damage from chemical-based products. Companies are launching vegan brands with nature-inspired ingredients, focusing on efficacy and multi-functional properties. The market is competitive, with major players like Loreal SA, Coty Inc., and others expanding their presence globally and introducing new products to capture market share. Recent collaborations and product launches, such as Stella by Stella McCartney and Ashunta Sheriff Beauty, highlight the industry's commitment to vegan and cruelty-free offerings.

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Vegan Cosmetics Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Facial Cosmetics

      2. 2.1.2 Eye Cosmetic Products

      3. 2.1.3 Lip and Nail Make-up Products

      4. 2.1.4 Hairstyling and Coloring Products

      5. 2.1.5 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Retailing

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle-East and Africa

Vegan Cosmetics Market Size FAQs

The Vegan Cosmetics Market size is expected to reach USD 2.84 billion in 2024 and grow at a CAGR of 6.83% to reach USD 3.95 billion by 2029.

In 2024, the Vegan Cosmetics Market size is expected to reach USD 2.84 billion.

Vegan Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)