Vegetable Juice Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Vegetable Juice Market Analysis
The Global Vegetable Market is projected to register a CAGR of 7.3 % during the forecast period, 2022-2027.
Vegetable juices are crucial parts of a healthy diet and, when consumed in moderation and balance, may help prevent serious illnesses including cancer and cardiovascular disease. There is increasing consumption of vegetable juice worldwide as young generation consumers are increasingly inclined towards healthy food and beverages owing to their nutritional values vegetable juices are high in phytonutrients, phenols, and antioxidants that improve blood circulation, help eliminate free radicals from the body and strengthen the immune system. Owing to such factors manufacturers are focusing on innovating a range of vegetable juice blends with fruit, herbs, and spices to capture the growing demand and achieve a competitive advantage in the market. For instance, in 2021, Dabur revamped the products in its juices portfolio under its brand Real Activ, which has a variety of juices created with a combination of fruits and vegetables, such as cucumber + spinach, and beetroot + carrot. In particular, the products are reintroduced with new packaging claims that the juices have multiple benefits, such as immunity boosting, being good for gut health and helping promote heart health.
In short term, the development and introduction of novel products into the market are likely to be influenced by the growing number of health-conscious consumers and rising public awareness regarding the advantages of clean-label products and organic vegetables for health. Further, the outbreak of covid-19 has affected people's behavior to a great extent as people have shifted towards natural and organic food and beverage products with the presence of healthy ingredients, and for that, they are willing to spend more.
Additionally, the introduction of vegetable blend juices has enticed fresh entrants and has had a significant positive impact on the industry due to the additional nutritional quantities associated with it. Since these products add nutritional value, they are preferred by a large percentage of people. Hence, the above-mentioned factors have provided consumers with a wide range of options to choose from, thereby driving market growth.
Vegetable Juice Market Trends
This section covers the major market trends shaping the Vegetable Juice Market according to our research experts:
Rising Inclination Towards Cold-Pressed Vegetable Juice
Growing popularity among consumers for cold-pressed vegetable juices, which retain the vitamins, minerals, and fiber that were not present in conventional juice production, is expected to have a positive impact on the growth of the global vegetable juice market. There is a current resurgence of ketogenic diets, which restrict carb intake to less than 50 g per day and encourage the consumption of more vegetables and fruits. Furthermore, with the increasing number of diabetic patients worldwide eating well and maintaining a healthy weight has always been an important part of their lives. According to the American Diabetes Association (ADA), low-carb green vegetables such as broccoli, cucumber, kale, and spinach are recommended. As just a result of the presence of huge nutrition and antioxidants that helps to boost immunity and health, the demand for cold-pressed vegetable juices has increased. Further, a large set of people are skipping snacks and opting for on-the-go snacks with better nutritional benefits. Consumption of vegetable juice helps to ease the strain of detoxification thus, consumed widely. For instance, in July 2021, Better Plant Sciences Inc. declared that they have come up with 7 cold-pressed vegetable juice in the product line. Hence, the above-mentioned factors are actively accelerating the growth of the market studied.
North America Holds Largest Market Share
North America is the largest market in vegetable juice since people there favor healthy eating and active lifestyles. Additionally, consumers' preference for a better lifestyle is a result of the region's rising health consciousness. The market is driven by various factors such as a larger portion of the North American population has benefited from wellness and health trends, thus, manufacturers are anticipated to change their product lineups over the forecast period as a result of consumers' willingness to customize juices and beverages to suit different dietary needs, lifestyles, of different age groups. Since vegetable juices boost insulin levels to the same degree as some fruit juices do with zero sugar content thus, they are a major force in the North American juice market. In the United States, there is a rising trend toward vegan food products thus, the consumption of leafy vegetable juice such as spinach, pineapple, cherry tomato, cilantro, or celery with hemp seeds mixed with juice, beetroot juice, or carrot juice mixed with seeds and herbs are becoming increasingly on-demand as these ingredients are a strong source of high protein, minerals, vitamins and are most nutritious when consumed raw in the form of juice. For instance, in June 2020, R.W. Knudsen, a brand of The J.M. Smucker Company, launched innovative organic juice beverage shot variants, featuring apple cider vinegar, beet juice, pineapple ginger, and carrot black pepper turmeric all marketed through offline and online retailers like Amazon.com and Kroger.
Vegetable Juice Industry Overview
The global vegetable juice market gain a competitive edge with a huge presence of various regional and international manufacturers offering organic and chemical-free vegetable juice owing to the rising adaption of a healthier lifestyle. The major players operating the vegetable juice products in the global market are Naked Juice Company (PepsiCo., Inc.), Dr. Pepper Snapple Group, Campbell Soup Company, Eckes Granini Group, and The Coca-Cola Company, among others. Leading vegetable juice producers are concentrating on extending their reach across the regions globally by adding new items to their line-ups. Additionally, they have used inorganic techniques like forming strategic alliances with already existing players and major players have strengthened their hold over online and offline marketing with a range of products. For instance, in July 2022, Tipco a Thailand-based juice company launched a different variety of vegetable juice and herb-infused drinks in the South East Asian and Middle-Eastern markets.
Vegetable Juice Market Leaders
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The Coca-Cola Company
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Naked Juice Company (PepsiCo., Inc.)
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Hoogesteger
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AllWellO
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Campbell Soup Company
*Disclaimer: Major Players sorted in no particular order
Vegetable Juice Market News
- In March 2021, Naked Juice, a brand of PepsiCo, declared they have inaugurated a rainbow machine, which is a nutrient-dense juice made from mangoes, bananas, kiwis, blueberries, and blackberries.
- In October 2021, Just Juice It, a Food and Beverage company that deals with organic juice declared the launch of its new range of cold-pressed vegetable juice shots of two variants beetroot shot and sprouted broccoli juice.
- In April 2020, Rugani Juice launched its ABC Juice, made from fresh carrots, apples, and beetroot. The juice is high in beta-carotene and has no added sugar. The product is available in two pack sizes: 330ml and 750ml.
Vegetable Juice Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Carrot
- 5.1.2 Spinach
- 5.1.3 Kale
- 5.1.4 Other Products
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5.2 By Category
- 5.2.1 Cold-Pressed
- 5.2.2 Conventional
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5.3 By Packaging
- 5.3.1 Bottle
- 5.3.2 Cans
- 5.3.3 Others
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5.4 By Distribution
- 5.4.1 Supermarkets/Hypermarkets
- 5.4.2 Convenience Stores
- 5.4.3 Online Retail Stores
- 5.4.4 Other Distribution Channels
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5.5 Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.1.4 Rest of North America
- 5.5.2 Europe
- 5.5.2.1 United Kingdom
- 5.5.2.2 Germany
- 5.5.2.3 Italy
- 5.5.2.4 France
- 5.5.2.5 Spain
- 5.5.2.6 Russia
- 5.5.2.7 Rest of Europe
- 5.5.3 Asia-Pacific
- 5.5.3.1 India
- 5.5.3.2 China
- 5.5.3.3 Japan
- 5.5.3.4 Australia
- 5.5.3.5 Rest of Asia-Pacific
- 5.5.4 South America
- 5.5.4.1 Brazil
- 5.5.4.2 Argentina
- 5.5.4.3 Rest of South America
- 5.5.5 Middle East & Africa
- 5.5.5.1 South Africa
- 5.5.5.2 Saudi Arabia
- 5.5.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Market Share Analysis
- 6.2 Strategies Adopted By Leading Players
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6.3 Company Profiles
- 6.3.1 Naked Juice Company (PepsiCo., Inc.)
- 6.3.2 Hoogesteger
- 6.3.3 Campbell Soup Company
- 6.3.4 The Hain Celestial Group, Inc.
- 6.3.5 The Coca-Cola Company
- 6.3.6 Thurella AG
- 6.3.7 Florida Bottling, Inc.
- 6.3.8 Raw Pressery
- 6.3.9 AllWellO
- 6.3.10 Pressed Juicery, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Vegetable Juice Industry Segmentation
Vegetable juice can be described as a drink that is prepared with a blend of different types of vegetables, together into a drink that is served in snacks, breakfast, and ingredients for cocktails to enhance flavor. The vegetable juice is frequently combined with fruits such as apples, carrots, and herbs mixed juice. The global vegetable juice market (henceforth referred to as the market studied) is segmented by product type, category, packaging, distribution channel, and geography. By product type, the market is segmented into carrot, spinach, kale, and other product types. By category, the market is segmented into cold-pressed and conventional. By packaging, the market is segmented into bottles, cans, and others. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Product Type | Carrot | |
| Spinach | ||
| Kale | ||
| Other Products | ||
| By Category | Cold-Pressed | |
| Conventional | ||
| By Packaging | Bottle | |
| Cans | ||
| Others | ||
| By Distribution | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| Italy | ||
| France | ||
| Spain | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East & Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle East & Africa |
Vegetable Juice Market Research FAQs
What is the current Vegetable Juice Market size?
The Vegetable Juice Market is projected to register a CAGR of 7.30% during the forecast period (2024-2029)
Who are the key players in Vegetable Juice Market?
The Coca-Cola Company, Naked Juice Company (PepsiCo., Inc.), Hoogesteger, AllWellO and Campbell Soup Company are the major companies operating in the Vegetable Juice Market.
Which is the fastest growing region in Vegetable Juice Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Vegetable Juice Market?
In 2024, the North America accounts for the largest market share in Vegetable Juice Market.
What years does this Vegetable Juice Market cover?
The report covers the Vegetable Juice Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vegetable Juice Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Vegetable Juice Industry Report
Statistics for the 2024 Vegetable Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vegetable Juice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
