Video Streaming Market Size (2024 - 2029)

The video streaming market is experiencing substantial growth, driven by the increasing popularity of OTT platforms that offer on-demand content without traditional cable subscriptions. This shift is particularly appealing to younger audiences seeking flexible and personalized viewing experiences. The expansion of high-speed internet access and the widespread adoption of smartphones and smart TVs are further propelling the market's expansion. However, challenges such as content piracy pose threats to the revenue of streaming services, potentially hindering market growth.

Market Size of Video Streaming Industry

Video Streaming Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 129.88 Billion
Market Size (2029) USD 374.51 Billion
CAGR (2024 - 2029) 23.59 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Video Streaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Video Streaming Market Analysis

The Video Streaming Market size is estimated at USD 129.88 billion in 2024, and is expected to reach USD 374.51 billion by 2029, growing at a CAGR of 23.59% during the forecast period (2024-2029).

The increasing recognition of OTT platforms, providing on-demand video content without the necessity for conventional cable or satellite subscriptions, might account for significant market growth. Moreover, OTT platforms were expected to draw more subscribers, especially among younger audiences pursuing flexible and personalized content consumption in the coming years to drive future market growth.

  • The video streaming market has grown significantly, transforming people's entertainment and data utilization. Video streaming is a real-time delivery of digital video content over the web, authorizing users to watch movies, watch recordings, live events, TV shows, and other visual content on different internet-connected gadgets without conventional physical media.
  • The large availability of high-speed internet can be a driving force for the streaming video marketplace. Consumers can quickly get the right of entry to and stream video content to their smartphones, PCs, smart TVs, and tablets due to the vast use of broadband and mobile internet. This availability will increase demand for content material, while viewers can see shows and films favored on any tool at any time.
  • Furthermore, the increase of these internet connections, particularly in cities and towns, has made streaming video less challenging to get suitable access to as more significant conditions' advantage of the substantial net infrastructure and a convenient target audience for streaming video sports keeps making bigger the marketplace growth. In addition, the huge adoption of smartphones, tablets, smart TVs, and other data-enabled gadgets has fueled the increase of video streaming.
  • However, video streaming platforms might face challenges related to content piracy and unauthorized distribution of copyrighted material. Piracy affects the revenues of streaming services and content creators' earnings, thereby restraining market growth.

Video Streaming Industry Segmentation

Video streaming is a process of delivering real-time digital video content over the internet to end-users. It allows users to watch videos, movies, live events, TV shows, and other visual content on multiple internet-connected devices without downloading the entire video file.

The video streaming market is streaming type (live video streaming and non-linear video streaming), component (software and services), solutions (Internet Protocol TV, Over-the-Top (OTT), cable TV, and pay-TV), platform (gaming consoles, laptops & desktops, smartphones & tablets, and smart TVs), revenue models (advertising, rental, and subscription), deployment type (cloud and on-premises), end-users (enterprise and consumer), and geography (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).

The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Streaming Type
Live Video Streaming
Non-Linear Video Streaming
By Component
Software
Services
By Solutions
Internet Protocol TV
Over-the-Top (OTT)
Cable TV
Pay-TV
By Platform
Gaming Consoles
Laptops & Desktops
Smartphones & Tablets
Smart TV
By Revenue Model
Advertising
Rental
Subscription
By Deployment Type
Cloud
On-Premises
By End User
Enterprise
Consumer
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Video Streaming Market Size Summary

The video streaming market is experiencing substantial growth, driven by the increasing popularity of over-the-top (OTT) platforms that offer on-demand video content without the need for traditional cable or satellite subscriptions. This shift is particularly appealing to younger audiences who prefer flexible and personalized content consumption. The widespread availability of high-speed internet, both through broadband and mobile connections, has further facilitated this growth, allowing users to access and stream video content on various devices such as smartphones, tablets, and smart TVs. The expansion of internet infrastructure, especially in urban areas, has broadened the potential audience for video streaming services, contributing to a more extensive customer base. However, challenges such as content piracy and unauthorized distribution of copyrighted material pose risks to the revenue streams of streaming services and content creators.

North America stands out as a significant player in the video streaming market, with major platforms like Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, and YouTube dominating the region. These platforms have invested heavily in original content to attract and retain viewers, benefiting from a tech-savvy population that embraces digital innovations. The diverse and extensive content offerings in North America, including localized content in multiple languages and genres, have been crucial in appealing to a broad demographic. The competitive landscape is marked by global firms engaging in partnerships and innovations to maintain their market positions. Recent developments include Amazon's plans to introduce an advertising-supported Prime Video tier and Rumble's acquisition of Callin to enhance live-streaming capabilities. These strategic moves reflect the ongoing evolution and adaptation of streaming platforms to meet changing consumer preferences and market dynamics.

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Video Streaming Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of the Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Streaming Type

      1. 2.1.1 Live Video Streaming

      2. 2.1.2 Non-Linear Video Streaming

    2. 2.2 By Component

      1. 2.2.1 Software

      2. 2.2.2 Services

    3. 2.3 By Solutions

      1. 2.3.1 Internet Protocol TV

      2. 2.3.2 Over-the-Top (OTT)

      3. 2.3.3 Cable TV

      4. 2.3.4 Pay-TV

    4. 2.4 By Platform

      1. 2.4.1 Gaming Consoles

      2. 2.4.2 Laptops & Desktops

      3. 2.4.3 Smartphones & Tablets

      4. 2.4.4 Smart TV

    5. 2.5 By Revenue Model

      1. 2.5.1 Advertising

      2. 2.5.2 Rental

      3. 2.5.3 Subscription

    6. 2.6 By Deployment Type

      1. 2.6.1 Cloud

      2. 2.6.2 On-Premises

    7. 2.7 By End User

      1. 2.7.1 Enterprise

      2. 2.7.2 Consumer

    8. 2.8 By Geography***

      1. 2.8.1 North America

      2. 2.8.2 Europe

      3. 2.8.3 Asia

      4. 2.8.4 Australia and New Zealand

      5. 2.8.5 Latin America

      6. 2.8.6 Middle East and Africa

Video Streaming Market Size FAQs

The Video Streaming Market size is expected to reach USD 129.88 billion in 2024 and grow at a CAGR of 23.59% to reach USD 374.51 billion by 2029.

In 2024, the Video Streaming Market size is expected to reach USD 129.88 billion.

Video Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)