Market Share of Vietnam Collagen Supplements Industry
The Vietnamese collagen supplements market is fragmented. The major players in the market include Vital Protein, Meiji Holdings, Neocell, and Fujifilm Holdings, among others. The key players in the market are progressively relying on product innovation as the most adopted strategy. Extensive investment in R&D has been witnessed in the past years, which led to the introduction of numerous new products in the market. The growing importance of health as a lifestyle choice during the pandemic also attracted many companies to enter the beauty and health segments of the market. Thus, the extreme focus on preventive healthcare systems, tough endorsements, and lifestyle enhancement product marketing efforts are boosting the collagen supplements market in Vietnam.
Vietnam Collagen Supplement Market Leaders
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Nestle SA
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Heivy
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Shiseido Company
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Applied Nutrition
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Meiji Holdings Co., Ltd.
*Disclaimer: Major Players sorted in no particular order