Market Trends of Vietnam Food Sweetener Industry
This section covers the major market trends shaping the Vietnam Food Sweetener Market according to our research experts:
Growing Confectionery Sector
The confectionery market in Vietnam is driven by the increase in demand for premium chocolates, along with innovation in packaging and several product launches. Additionally, gifting of chocolates has been a key trend in Vietnam for premium chocolate confectionery, as consumers see these items as luxury products. The high content of sugar in chocolates and candies is likely to hamper market. The health-conscious consumers have turned to snack bars and other categories of snacks that are perceived to be healthier and part of low-caloric diet, which opens an opportunity for the sweetener market.
Saccharine Is A Major Sweetener In The Region
Saccharin, is the oldest low-calorie sugar substitute, is 300 times sweeter than sugar, and provides no calories. It is available in the form of sweet and low or sugar-free brands. Saccharin finds its usage in confectionery industry for the manufacture of mints and candies. It is largely used in sugar-free cakes and in packaged desserts, as it is not affected by heat. The number of elderly is growing and this upward trend will clearly continue in the near future, this leads to the increasing demand of low sugar and low calorie foods.
