Vietnam Mobile Payments Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 43.30 Billion |
| Market Size (2029) | USD 69.23 Billion |
| CAGR (2024 - 2029) | 9.84 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Vietnam Mobile Payments Market Analysis
The Vietnam Mobile Payments Market size is estimated at USD 43.30 billion in 2024, and is expected to reach USD 69.23 billion by 2029, growing at a CAGR of 9.84% during the forecast period (2024-2029).
Mobile payment systems like M_Service, Viettel Digital Services, ZaloPay, National Payment Corporation of Vietnam, and GrabPay by businesses and services nationwide are progressing quickly in Vietnam. This trend is anticipated to persist during the projection period due to rising internet usage and the rapid expansion of online shopping.
- Mobile phones, particularly smartphones, have elevated to essential significance in the context of the world economy's fast expansion. Additionally, most people in the country consider the Internet a basic necessity for daily living. Due to this, the number of cell phones and internet users grew massively, driving the country's mobile payment market.
- Many industry participants, like ZaloPay and GrabPay, use reward systems to retain existing mobile payment service users and attract new ones. Several service providers, for instance, provide scratch cards equipped with a reasonable amount to facilitate transactions through their applications. Such compensation schemes encourage customers to use mobile payment apps, boosting the mobile payment market in Vietnam.
- Additionally, the Party and the Government of Vietnam have recently given digitalization and improved non-cash payment a great deal of attention and firm directives. Based on such directives, the State Bank of Vietnam (SBV) has continuously enhanced the legislative frameworks and regulatory procedures to support the banking industry's digital transformation and adoption of cashless transactions. The payment infrastructure has received steadily increasing amounts of investment. Financial literacy and communication have both been emphasized. These have produced crucial pillars for the rapid development of digital payments and banking digitalization.
- Further, banking digitalization has made significant progress, particularly in payment operations, offering real advantages to individuals and companies. These outcomes are indicated by the data published by the State Bank of Vietnam that nearly 70% of adults have payment accounts in the past year. The payment systems have operated smoothly and safely, meeting almost all economic payment demands with a high average annual growth rate in mobile payment transactions. Many banking services are now entirely used in digital channels, like opening new accounts and issuing bank cards, deposits, money transfers, etc.
- The market for mobile payments is expected to expand over the forecast period due to the growing popularity of M-commerce in Vietnam, which involves online businesses utilizing wireless devices like smartphones. Furthermore, M-commerce enables consumers to transact anywhere there is wireless internet access. Additionally, businesses like ZaloPay have already debuted their mobile commerce offerings. Customers can now instantly make in-store purchases without the hassle of swiping a card due to the introduction of digital wallets like the National Payment Corporation of Vietnam and M_Service.
- The market for mobile payments is growing but is being constrained by rising data breaches and security problems. Additionally, citing concerns about security and unlawful use of personal data, many customers hesitate to accept the new technology.
Vietnam Mobile Payments Market Trends
Increased Mobile Penetration Drives the Market in the Country
- Increased utilization of smartphones can switch to m-payments, which make payments easier due to their convenience and quick process. As per GSMA, between 2021 and 2025, 15 million new mobile internet users in Vietnam will come from Vietnam. By 2025, smartphones will account for more than 85% of connections in Vietnam, up from 62 % in recent years.
- Moreover, 73.5 % of Vietnam currently use smartphones. In the previous year, the proposed National Digital Infrastructure Strategy for 2025 states that Vietnam wants to raise the rate to 85%. In recent years, Vietnam had 91.3 million smartphone customers, according to the Department of Telecommunications, a division of the Ministry of Information and Communications (MIC). There were two million more smartphone customers, increasing to 93.5 million in the previous year.
- Mobile wallets are expected to push toward cashless payment in Vietnam, a country with a higher unbanking population, and most people pay for goods valued at less than VND100,000 VND (USD 4.41) by cash. Through increased penetration of smartphones, people get acquainted with mobile payments and experience the convenience of using them.
- Further, the increasing mobile penetration has driven the growth of m-commerce in the country. The success of various Vietnamese-origin e-commerce platforms, such as Tiki, Sendo, and The gioididong, demonstrates Vietnam's ability to foster e-commerce. These platforms have grown into big e-commerce powerhouses thanks to investments from Japan, Germany, the United States, South Korea, China, and Singapore. The growth of online shopping has further facilitated the growth of mobile wallets in the country.
- According to General Statistics Office of Vietnam, in 2023, Vietnam produced around 197.3 million mobile phones. Following notable declines due to the COVID-19 pandemic starting in 2019, the country's cell phone production has begun to rebound, indicating a recovery trend. Notably, mobile phones rank as one of Vietnam's top export products.
Retail to Experience Significant Growth
- Recently, a banh mi (Vietnamese sandwich) store on Dang Van Ngu Street in Hanoi drew a lot of young consumers not just because the price of the sandwich was under VND 20,000 (USD 0.8) but also because the young customers were delighted with the shop's new payment mechanism. Such experiences indicate the potential for growth of the mobile payments market in the country.
- Moreover, customers may use the QR code attached directly to the glass cabinet housing the sandwich to purchase without using cash by swiping it. To make payments quicker and more accessible, the business accepts more than ten types of e-wallets.
- Since the pandemic began, there has been a noticeable rise in the usage of e-wallets, payments made through cellphones and QR codes, and a strong demand for instant credit solutions like buy-now-pay-later, particularly among the underbanked and unbanked populations.
- StatCounter reports that as smartphone usage surges in Vietnam, mobile internet has become ubiquitous. Notably, Vietnamese consumers have ramped up their spending on mobile apps. In 2023, their expenditure reached USD 549.9 million.
Vietnam Mobile Payments Industry Overview
The Vietnam mobile payments market is moderately consolidated and consists of several major players. The major players with a prominent share in the market such as M_Service, Viettel Digital Services, ZaloPay, National Payment Corporation of Vietnam, GrabPay, etc., are focusing on expanding their customer base across foreign countries through the adoption of various technologies.
- April 2022 - ZaloPay developed the Accumulation Account product as an electronic wallet with various user advantages. To invest and make money, anyone may use idle funds up to a maximum of 10,000 VND. Profit is paid daily at a rate of 5% annually. The product is controlled by BIDV and ACB Fund Management Company Limited (ACBC) to make savings deposits at Vietnamese banks.
- June 2023 - Samsung Vina Electronics, a subsidiary of Samsung Electronics, signed a memorandum of understanding (MOU) with Shinhan Bank Vietnam, which offers corporate users various banking and financial services, to establish a strategic relationship between the financial products of Shinhan Bank and Samsung Wallet. The partnership will serve as a foundation to accelerate a convenient and comfortable lifestyle for Galaxy users and Shinhan customers within the scenario of mobile payment making its way to all activities and entertainment of Vietnamese customers.
Vietnam Mobile Payments Market Leaders
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ZaloPay
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National Payment Corporation of Vietnam
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MoMo (M_Service)
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Viettel Digital Services Corporation
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Grab
*Disclaimer: Major Players sorted in no particular order
Vietnam Mobile Payments Market News
- May 2024 - Visa has partnered with MoMo, VNPAY, and ZaloPay, driving digital payment options in Vietnam. The primary goal of this alliance is to streamline payments for Visa cardholders, especially at small and medium enterprises (SMEs). Through this collaboration, Visa users can directly tap into their Visa cards for purchases at merchants who already accept payments through the QR codes of these three e-wallets. This move is poised to boost sales for SMEs and widen their customer reach, elevating the overall customer experience.
- May 2024 - Vietnam's PVcomBank has unveiled its mobile banking application, PVConnect, developed in collaboration with Temenos Digital and hosted on Amazon Web Services (AWS). The app, according to Temenos, boasts a contemporary and intuitive design, offering a suite of services including electronic ID verification, bill management, fund transfers, payments, and a rewards program.
Vietnam Mobile Payments Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Market Sizing and Estimates of Vietnam Mobile Payments Market
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
- 4.4 Assessment of COVID-19 Impact on the Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Increasing Internet Penetration and Growing M-commerce Market
- 5.1.2 Increasing Number of Loyality Benefits in Mobile Environment
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5.2 Market Restraints
- 5.2.1 Security Issues Associated with Mobile Payments
- 5.3 Key Regulations and Standards in the Mobile Payments Industry
- 5.4 Analysis of Business Models in the Industry
- 5.5 Analysis on Enabling Technologies (Coverage to include NFC, QR, etc.)
- 5.6 Commentary on the growth of Mobile Commerce and its influence on the Market
6. MARKET SEGMENTATION
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6.1 By Type (Market share in percentage based on relative adoption)
- 6.1.1 Proximity Payment
- 6.1.2 Remote Payment
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles*
- 7.1.1 MoMo (M_Service)
- 7.1.2 Viettel Digital Services Corporation
- 7.1.3 ZaloPay
- 7.1.4 Grab
- 7.1.5 National Payment Corporation of Vietnam
- 7.1.6 OnePay
- 7.1.7 PayPal Pte. Ltd.
- 7.1.8 VNPAY
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Vietnam Mobile Payments Industry Segmentation
Mobile payment is the transfer or payment method of funds, typically to a merchant, person, or business for bills, goods, and services, using a mobile device to execute and confirm the payment. The payment tool can be a mobile browser, digital (virtual or e-) wallet, or SIM toolkit / mobile menu. The study tracks the transaction type of mobile payment by Proximity and Remote payment. The study tracks key market metrics, underlying growth influencers, and significant industry vendors, supporting Vietnam's mobile payments market estimates and growth rates throughout the anticipated period. The study looks at COVID-19's overall influence on Vietnam's payment ecosystem.
The Vietnam Mobile Payments Market is segmented by type (proximity payment, remote payment). The market sizes and forecasts are in terms of value (USD) for all the above segments.
| By Type (Market share in percentage based on relative adoption) | Proximity Payment |
| Remote Payment |
Vietnam Mobile Payments Market Research FAQs
How big is the Vietnam Mobile Payments Market?
The Vietnam Mobile Payments Market size is expected to reach USD 43.30 billion in 2024 and grow at a CAGR of 9.84% to reach USD 69.23 billion by 2029.
What is the current Vietnam Mobile Payments Market size?
In 2024, the Vietnam Mobile Payments Market size is expected to reach USD 43.30 billion.
Who are the key players in Vietnam Mobile Payments Market?
ZaloPay, National Payment Corporation of Vietnam, MoMo (M_Service), Viettel Digital Services Corporation and Grab are the major companies operating in the Vietnam Mobile Payments Market.
What years does this Vietnam Mobile Payments Market cover, and what was the market size in 2023?
In 2023, the Vietnam Mobile Payments Market size was estimated at USD 39.04 billion. The report covers the Vietnam Mobile Payments Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vietnam Mobile Payments Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the future trends in Vietnam's Mobile Payment Market?
The future trends in Vietnam's Mobile Payment Market are a) Growth of contactless payments b) Integration with loyalty programs c) Potential for cashless ecosystems
Mobile Payment in Vietnam Industry Report
The Vietnam mobile payment market is experiencing significant growth, driven by the increasing adoption of smartphones and a surge in m-commerce, especially in urban areas like Hanoi and Ho Chi Minh City. This expansion is supported by government initiatives promoting digital payments and financial inclusion. The market, segmented by type, transaction mode, application, and region, sees remote payments leading due to their convenience. However, proximity payments are gaining traction, offering quick, contactless methods that appeal to consumers and merchants alike. Technologies like NFC and QR codes are enhancing transaction security and ease, pushing the mobile payment market in Vietnam forward. Despite challenges such as security concerns and regulatory hurdles, the digital transformation and growing comfort with mobile technology among the population suggest a promising future for the Vietnam mobile payment landscape. For detailed statistics on market share, size, and revenue growth, consult the Mordor Intelligence™ Industry Reports. These analyses include market forecasts, historical overviews, and you can get a sample of this industry analysis as a free report PDF download.
