How big is the Vietnam OOH And DOOH Market?

The Vietnam OOH And DOOH Market size is expected to reach USD 118.5 million in 2024 and grow at a CAGR of 1.18% to reach USD 130.60 million by 2029. Read More

What is the current Vietnam OOH And DOOH Market size?

In 2024, the Vietnam OOH And DOOH Market size is expected to reach USD 118.5 million. Read More

Who are the key players in Vietnam OOH And DOOH Market?

JCDecaux SA, APG|SGA SA, OOH Media Corporation, NSG Ads Vietnam and Ströer SE & Co. KGaA are the major companies operating in the Vietnam OOH And DOOH Market. Read More

What years does this Vietnam OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Vietnam OOH And DOOH Market size was estimated at USD 117.10 million. The report covers the Vietnam OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vietnam OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Vietnam OOH And DOOH Market Size & Share Analysis - Industry Research Report

Vietnam OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecast (2024 - 2029)

The Vietnam OOH and DOOH Market Report is Segmented by Type (Static OOH [Traditional] and Digital OOH [Programmatic OOH and Others]), Application (Billboard, Transportation [Airports and Others (Buses, Etc. )], Street Furniture, and Other Place-Based Media), and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Vietnam OOH And DOOH Industry Overview

The Vietnamese OOH (out-of-home) and DOOH (digital out-of-home) market is fragmented. This fragmentation is characterized by the presence of numerous local and international players who compete to capture market share. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

April 2024 - Unicom Marketing, a prominent event management and DOOH company operating in Malaysia, Singapore, Vietnam, and Indonesia, partnered with Location Media Xchange (LMX), the supply-side arm of Moving Walls Group. Through this collaboration, Unicom aims to integrate measurement and automation features from the LMX platform into its mobile LED truck screens.
March 2024 - Adeffi, the premier out-of-home (OOH) advertising leader in Bangladesh, unveiled plans for a substantial service expansion into India, Nepal, Thailand, and Vietnam. This strategic leap aims to redefine how businesses in these nations engage with OOH advertising, offering them an influential regional branding avenue.