Vietnam Pet Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 141.88 Million |
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Market Size (2029) | USD 222.36 Million |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 9.40 % |
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Fastest Growing by Pets | Cats |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Vietnam Pet Food Market Analysis
The Vietnam Pet Food Market size is estimated at USD 141.88 million in 2024, and is expected to reach USD 222.36 million by 2029, growing at a CAGR of 9.40% during the forecast period (2024-2029).
141.88 Million
Market Size in 2024 (USD)
222.36 Million
Market Size in 2029 (USD)
13.06 %
CAGR (2017-2023)
9.40 %
CAGR (2024-2029)
Largest Market by Product
47.98 %
value share, Food, 2022
Due to the increasing pet population and the growing demand for high-quality and nutritious dry and wet pet foods to support their pets' health, food products occupy a major share.
Largest Market by Animal
62.99 %
value share, Dogs, 2022
The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to the segment's growth.
Fastest-growing Market by Product
12.66 %
Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029
The increasing preference of pet owners for preventive healthcare and the rising demand for vitamins, minerals, and probiotics for their pets are driving nutraceutical usage.
Fastest-growing Market by Animal
10.71 %
Projected CAGR, Cats, 2023-2029
The increasing cat ownership rates resulted in strong consumer demand for commercial and high-quality cat food products in the country, enhancing the segment’s growth.
Leading Market Player
17.42 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader due to its extensive product innovations in the country, and it has launched products under its Pet Food and Veterinary Diet segments.
Dogs dominated the Vietnamese pet food market due to their larger population and higher per capita consumption compared to other pets
- Vietnam is home to one of the fastest-growing pet food industries, and the significant presence of younger adults and teenagers as pet parents in the country is also one of several unique factors driving the country's pet food market. In 2022, the Vietnamese pet food market accounted for 0.4% of the Asia-Pacific pet food market, but the country's share is anticipated to grow faster in the coming years as younger adults become salaried. This is projected to increase the demand for high-quality pet food products in the country over the coming years.
- During the historical period, the pet food market in the country increased by 81% between 2017 and 2021. The growth in the market during the period was because of the increasing usage of commercial pet food products and the rising pet population in the country.
- Dogs comprise the major pet segment in the Vietnamese pet food market, with its share amounting to USD 76.4 million in 2022. The higher share of these pets was because of their larger population among all pets and comparatively higher consumption of pet food. Dogs accounted for 45.1% of the pet population in the country in 2022.
- Cats and other animals occupied the major share of the Vietnamese pet food market after dogs, with shares of 38% and 16.9%, respectively, in 2022. However, cats comprise the fastest-growing pet segment in the market, expected to register a CAGR of 10.7% during the forecast period, with increasing disposable incomes of pet owners driving the shift from homemade foods to commercial foods.
- The increasing usage of commercial pet food products and growing pet adoption among younger adults are estimated to drive the pet food market in the country during the forecast period.
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Vietnam Pet Food Market Trends
Cats are considered lucky in Vietnamese culture which is anticipated to drive the cat adoption as pets in the country
- In Vietnam, owning a cat as a pet has become increasingly popular. Thus, the cat population has significantly increased by 28.5% between 2019 and 2022. The growing middle class mainly drives this trend. The changing preference toward cat ownership for their distinct personalities and behavior is also enhancing the adoption of cats. In Vietnamese culture, cats are considered lucky animals and are believed to bring good fortune to households that own them.
- Cat ownership in the country is growing at a slower rate compared to dog ownership. The number of households owning cats increased from 11.3% in 2016 to 12.4% in 2020. As of 2022, the pet cat population accounted for about 38.0% of the total pet population in Vietnam. This considerable share of cats is mainly because of the increasing trend in pet cat ownership, particularly among young age people.
- Despite the significant pet cat population in the country, the pet cat population in Vietnam is facing a serious threat from the illegal, inhumane, and hazardous cat meat trade, which has resulted in cat owners living in constant fear of their pets being stolen and slaughtered for human consumption. Every day, thousands of pet cats are disappearing due to rampant theft. However, the Vietnamese government has taken stringent measures to ban the cat meat trade. Both government and non-government organizations promote the adoption of cats and train responsible cat ownership in the country. Easy accessibility to pet cat products through offline and online retail stores and growing interest in cat cafes and parks are the factors contributing to the increasing adoption or ownership of cats across the country. Such factors are anticipated to rise in the overall pet cat population during the forecast period.
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Mid-priced pet foods are the most demanded food products in the country, and increasing awareness of pet health is driving pet expenditure in Vietnam
- In Vietnam, a trend of increasing pet expenditure has been witnessed due to an increase in the prices of pet food products and pet parents preferring customized diets. Dogs are more prone to diseases such as diabetes and obesity; thus, they require large quantities of pet food as compared to other pets. These factors increased the share of dogs in the pet expenditure and attained a higher share in the pet expenditure as they accounted for 39% in 2022.
- Pet parents in Vietnam are expected to continue purchasing pet food that is mid-priced as compared to high-priced pet food due to low income compared to other Asia-Pacific countries such as India, China, South Korea, and Australia. Mid-priced pet food is expected to be given more to pets as there is growing awareness about specialized pet food. Millennial pet parents are expected to spend more time with pets and purchase more branded pet food, which expands further category development and increases expenditure on pet food.
- Sales of pet foods are mostly through pet shops and grocery retailers, whereas there is an increase in the sales of pet food through online retailers. For instance, in 2020, pet food sales through non-grocery specialist stores accounted for 72.8% of the pet food sales in the country, whereas sales through e-commerce accounted for 3.1%, which is expected to register a CAGR of 7.7% during the forecast period. The growing awareness about health concerns and the rise in mid-priced products purchased by pet parents are the factors expected to help in increasing pet expenditure in the country during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The positive belief toward dogs and the increasing need for companionship is anticipated to drive the dog population in Vietnam
- The increasing urbanization and other pets' ability to live in small spaces are driving the other pet population in Vietnam
Vietnam Pet Food Industry Overview
The Vietnam Pet Food Market is moderately consolidated, with the top five companies occupying 61.44%. The major players in this market are ADM, Charoen Pokphand Group, DoggyMan H. A. Co., Ltd., Mars Incorporated and Nestle (Purina) (sorted alphabetically).
Vietnam Pet Food Market Leaders
ADM
Charoen Pokphand Group
DoggyMan H. A. Co., Ltd.
Mars Incorporated
Nestle (Purina)
Other important companies include Alltech, EBOS Group Limited, Schell & Kampeter Inc. (Diamond Pet Foods), Vafo Praha, s.r.o., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Vietnam Pet Food Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
- May 2023: Vafo Praha, s.r.o. launched its new line of functional snacks for dogs called Brit Dental Stick. The products are available in four different varieties with seven sticks in a package.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Vietnam Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Alltech
- 6.4.3 Charoen Pokphand Group
- 6.4.4 DoggyMan H. A. Co., Ltd.
- 6.4.5 EBOS Group Limited
- 6.4.6 Mars Incorporated
- 6.4.7 Nestle (Purina)
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Vafo Praha, s.r.o.
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, VIETNAM, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, VIETNAM, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, VIETNAM, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, VIETNAM, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, VIETNAM, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, VIETNAM, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, VIETNAM, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, VIETNAM, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, VIETNAM, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, VIETNAM, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, VIETNAM, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, VIETNAM, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, VIETNAM, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, VIETNAM, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, VIETNAM, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, VIETNAM, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, VIETNAM, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, VIETNAM, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, VIETNAM, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, VIETNAM, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, VIETNAM, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, VIETNAM, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, VIETNAM, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, VIETNAM, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, VIETNAM, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, VIETNAM, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, VIETNAM, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, VIETNAM, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, VIETNAM, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, VIETNAM, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, VIETNAM, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, VIETNAM, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, VIETNAM, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, VIETNAM, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, VIETNAM, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, VIETNAM, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, VIETNAM, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, VIETNAM, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, VIETNAM, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, VIETNAM, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, VIETNAM, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, VIETNAM, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, VIETNAM, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, VIETNAM, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, VIETNAM, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, VIETNAM, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, VIETNAM, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, VIETNAM, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, VIETNAM, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, VIETNAM, 2022
Vietnam Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- Vietnam is home to one of the fastest-growing pet food industries, and the significant presence of younger adults and teenagers as pet parents in the country is also one of several unique factors driving the country's pet food market. In 2022, the Vietnamese pet food market accounted for 0.4% of the Asia-Pacific pet food market, but the country's share is anticipated to grow faster in the coming years as younger adults become salaried. This is projected to increase the demand for high-quality pet food products in the country over the coming years.
- During the historical period, the pet food market in the country increased by 81% between 2017 and 2021. The growth in the market during the period was because of the increasing usage of commercial pet food products and the rising pet population in the country.
- Dogs comprise the major pet segment in the Vietnamese pet food market, with its share amounting to USD 76.4 million in 2022. The higher share of these pets was because of their larger population among all pets and comparatively higher consumption of pet food. Dogs accounted for 45.1% of the pet population in the country in 2022.
- Cats and other animals occupied the major share of the Vietnamese pet food market after dogs, with shares of 38% and 16.9%, respectively, in 2022. However, cats comprise the fastest-growing pet segment in the market, expected to register a CAGR of 10.7% during the forecast period, with increasing disposable incomes of pet owners driving the shift from homemade foods to commercial foods.
- The increasing usage of commercial pet food products and growing pet adoption among younger adults are estimated to drive the pet food market in the country during the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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