Vietnam Ride Hailing Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.88 Billion |
| Market Size (2029) | USD 2.16 Billion |
| CAGR (2024 - 2029) | 19.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Vietnam Ride Hailing Market Analysis
The Vietnam Ride-Hailing Market size is estimated at USD 0.88 billion in 2024, and is expected to reach USD 2.16 billion by 2029, growing at a CAGR of 19.5% during the forecast period (2024-2029).
With Vietnam’s rapidly growing urban population, the lack of public transportation options, and increasing traffic congestion, the demand for private modes of transportation has gone up in recent years. Consumers’ increasing preference toward availing private transportation for traveling purposes owing to the rising need for convenience in personal mobility and the growing number of tourists in Vietnam serve as major determinants for the market growth of the ride-hailing industry in Vietnam.
Additionally, the rise in travel and tourism and the emergence of a young and tech-savvy population have further fueled the adoption of ride-hailing services. Platforms like Xanh SM, Grab, and Gojek are emerging as dominant players in the digital side of Vietnam’s ride-hailing market.
Moreover, the sector analysis shows that the ride-hailing and delivery markets are becoming increasingly competitive as increasing smartphone usage fuels demand for digital services. Seeing the demand, industry players are focusing on new service launches and investments to expand their rides, delivery, and digital financial services, as well as new ventures into new markets and segments of the consumer and transportation sectors. For instance:
In December 2023, Xanh SM officially announced the launch of Xanh Express delivery service on its Xanh SM application, which is offered through electric motorbikes. The service was deployed simultaneously in five provinces and cities operating the Xanh SM Bike Service.
Vietnam Ride Hailing Industry Trends
Passenger Cars will Continue to be the Largest Segment
The growing urban population and increasing disposable incomes have led to a rise in demand for convenient transportation options, particularly among urban commuters and young professionals. Passenger cars offer a comfortable and personalized mode of transportation, catering to the preferences of Vietnamese consumers.
Hatchbacks, sedans, SUVs/MPVs, and luxury cars are the various types of passenger cars offered by the major ride-hailing players in the market. Among them, sedans covered most of the market share in the car-based ride-hailing market in 2023. Additionally, the growing adoption of electric cars across Vietnam positively impacts the market value of the ride-hailing industry.
- In Vietnam, the sales volume of passenger vehicles was about 284 thousand units in 2022. In the same year, total car sales reached about 358 thousand units.
Further, the increasing penetration of smartphones and mobile apps aids consumers in accessing ride-hailing services and booking passenger cars on the go, as detailed in our industry PDF report. With just a few taps on their smartphones, passengers can easily hail a ride, track their driver's location in real time, and pay for their trip electronically. This enhances the overall convenience and accessibility of ride-hailing services.
- In 2023, Vietnam’s internet coverage reached nearly 80%. Internet usage in Vietnam is predominantly mobile based, with a high smartphone penetration rate.
Moreover, the rapid expansion of green mobility across the country and demand for ride-hailing services are likely to boost the industry growth during the forecast period. Several players in the country are establishing various business strategies to cater to market share. For instance:
- In October 2023, the GSM Green and Smart Mobility JSC company from Vietnam brought 150 VinFast electric vehicles to penetrate the Lao market, laying the groundwork for launching its electric taxi service under the brand Xanh SM.
With the factors mentioned above, the passenger cars segment is expected to observe major market growth during the forecast period.
Ho Chi Minh City was the Largest Market for Ride-hailing in Vietnam
Over the past decade, app-based driving services like ride-hailing and delivery have become integral to business, employment, and daily life in Ho Chi Minh City. The city has the largest population in Vietnam, which offers a significant consumer base for ride-hailing companies.
The city is witnessing a significant growth in traffic congestion. According to the Office of the National Traffic Safety Committee, traffic jams cause a loss of around USD 6 billion in Ho Chi Minh City each year. Moreover, the city's population is anticipated to grow considerably during the forecast period. This market outlook report indicates that the city is also expected to witness a significant growth in internet connectivity due to the increasing population. For instance:
- In 2022, according to the General Statistics Office of Vietnam, the average population in Ho Chi Minh City amounted to approximately 9.38 million people. The Department of Information and Communication estimates that by 2025, 90% of the population will have broadband internet connectivity in Ho Chi Minh City. Industry analysis shows that the internet penetration in the country will have a subsequent positive impact on ride-hailing services over the forecast period.
The government in the country is encouraging the adoption of electric vehicles, which is a pivotal measure to combat transport challenges. The government also aims to reduce greenhouse gas emissions, alleviate traffic congestion, and improve overall urban living conditions. These efforts mitigate the effects of climate change and create a conducive environment for expanding ride-hailing services in the city.
- VinFast, a company listed on the Nasdaq, is actively promoting the adoption of electric vehicles (EVs) within Vietnamese ride-hailing industry. VinFast offers discounts and no-interest loans on electric motorbikes to boost EV usage. However, investors are scrutinizing the company's ability to scale up its EV shipments and achieve profitability amid these initiatives.
Based on such instances, the Ho Chi Minh City segment of the market studied is likely to dominate the market during the forecast period.
Vietnam Ride-hailing Industry Overview
The industry analysis of the Vietnamese ride-hailing market shows that it is moderately consolidated, with the largest companies like Grab Holdings Inc., Xanh SM (GSM JSC), Be Group JSC, Go-Viet, and FastGo in Vietnam. The greatest threat to Grab Holdings Inc. in the future may come from Xanh SM, Vietnam's first-ever pure electric taxi company. Xanh SM has been aggressively expanding its market foothold due to its strong partnership growth. The company has partnered with several taxi firms across Vietnam, including Lado Taxi, Sơn Nam, Thanh Ha Transport, ASV Airport Taxi, En Vang, and Taxi Xanh Sapa.
The market overview indicates that several players in the market studied are engaged in mergers, strategic partnerships, and new product and service launches to stay ahead of the competition. For instance:
- In July 2023, Grab Holdings declared its intention to acquire the entire shareholding of Trans-cab Holdings. This acquisition, encompassing Trans-cab's taxi and car rental operations, maintenance workshop, and fuel pump activities, was executed through Grab's subsidiary.
Vietnam Ride-hailing Market Leaders
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Xanh SM (GSM)
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FastGo
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Go-Jek (Go-Viet)
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GrabTaxi Holdings Pte Ltd
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Be Group JSC
*Disclaimer: Major Players sorted in no particular order
Vietnam Ride-hailing Market News
- March 2024: Following successful launches in Vientiane and the tourist town of Vang Vieng, Xanh SM Laos officially expanded its electric taxi service to Savannakhet Province. This marks Xanh SM’s next step in brand development and the company’s continued commitment toward promoting electric vehicles and environmental protection worldwide.
- January 2024: Mai Linh Corporation expanded its services in Hanoi, Da Nang, and DongNai to further strengthen its legacy in the ride-hailing market.
- October 2023: Gojek, the Indonesian technology firm, announced its expansion into Binh Duong (Di An, Thuan An, and Thu Dau Mot) and Dong Nai (Bien Hoa) provinces, situated as neighboring cities to Ho Chi Minh City (HCMC).
- June 2023: VinFast announced the launch of VF 3, a mini electric car model designed for the Vietnamese market. The VinFast VF 3, categorized as a mini car, presents various advantages, rendering it appropriate for diverse applications and conditions.
Vietnam Ride Hailing Industry Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increased Travel and Tourism to Provide Long-term Momentum in Market
- 4.1.2 Increased Internet and Smartphone Penetration to Drive Market Demand
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4.2 Market Challenges
- 4.2.1 Volatility in Fuel Price to Hamper Market Growth over Short-Term
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value in USD billion, Volume in Number of Trips)
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5.1 By Vehicle Type
- 5.1.1 Passenger Cars
- 5.1.2 Motorcycles
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5.2 By Propulsion Type
- 5.2.1 Internal Combustion Engine (ICE)
- 5.2.2 Electric
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5.3 By Province
- 5.3.1 Hanoi
- 5.3.2 Ho Chi Minh
- 5.3.3 Binh Duong
- 5.3.4 Dong Nai
- 5.3.5 Ba Ria-Vung Tau
- 5.3.6 Hai Phong
- 5.3.7 Quang Ninh
- 5.3.8 Bac Ninh
- 5.3.9 Thanh Hoa
- 5.3.10 Nghe An
- 5.3.11 Other Provinces
6. COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
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6.2 Company Profiles
- 6.2.1 Xanh SM (GSM)
- 6.2.2 GrabTaxi Holdings Inc.
- 6.2.3 GoJek Vietnam (GoViet)
- 6.2.4 Be Group JSC
- 6.2.5 FastGo Vietnam JSC
- 6.2.6 Van Thong E-commerce Joint Stock Company
- 6.2.7 Mai Linh Corporation
- 6.2.8 Viettel Post (MyGo)
- 6.2.9 Vinasun Corporation
- 6.2.10 Lozi Vietnam Joint Stock Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Integration of Telematics and Increasing Adoption of Electric Vehicles Present Growth Opportunities
Vietnam Ride Hailing Industry Segmentation
A ride-hailing service refers to ridesharing services that, via website and mobile applications, match passengers with vehicle drivers for hire that cannot be legally hailed from the street.
The Vietnamese ride-hailing industry analysis report is segmented by vehicle type, propulsion type, and province. By vehicle type, the market is segmented into passenger cars and motorcycles. By propulsion type, the market is segmented into internal combustion engines (ICE) and electric engines. By province, the market is segmented into Hanoi, Ho Chi Minh, Binh Duong, Dong Nai, Ba Ria-Vung Tau, Hai Phong, Quang Ninh, Bac Ninh, Thanh Hoa, Nghe An, and others. The report offers industry size and forecasts in terms of value (USD) for all the given segments.
| By Vehicle Type | Passenger Cars |
| Motorcycles | |
| By Propulsion Type | Internal Combustion Engine (ICE) |
| Electric | |
| By Province | Hanoi |
| Ho Chi Minh | |
| Binh Duong | |
| Dong Nai | |
| Ba Ria-Vung Tau | |
| Hai Phong | |
| Quang Ninh | |
| Bac Ninh | |
| Thanh Hoa | |
| Nghe An | |
| Other Provinces |
Vietnam Ride Hailing Market Research FAQs
How big is the Vietnam Ride-Hailing Market?
The Vietnam Ride-Hailing Market size is expected to reach USD 0.88 billion in 2024 and grow at a CAGR of 19.5% to reach USD 2.16 billion by 2029.
What is the current Vietnam Ride-Hailing Market size?
In 2024, the Vietnam Ride-Hailing Market size is expected to reach USD 0.88 billion.
Who are the key players in Vietnam Ride-Hailing Market?
Xanh SM (GSM), FastGo, Go-Jek (Go-Viet), GrabTaxi Holdings Pte Ltd and Be Group JSC are the major companies operating in the Vietnam Ride-Hailing Market.
What years does this Vietnam Ride-Hailing Market cover, and what was the market size in 2023?
In 2023, the Vietnam Ride-Hailing Market size was estimated at USD 0.71 billion. The report covers the Vietnam Ride-Hailing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vietnam Ride-Hailing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key challenges faced by the Vietnam Ride-Hailing Market?
Key challenges faced by the Ride-Hailing Market in Vietnam include a) Regulatory hurdles b) Intense competition c) Concerns over driver and passenger safety d) Need for continuous technological upgrades
Vietnam Ride Hailing Industry Report
The ride-hailing market in Vietnam is experiencing transformative industry growth, reshaping urban mobility with its convenient and efficient solutions. Driven by increasing urbanization, the demand for convenient transportation, and the widespread adoption of smartphones, this market caters to a wide range of consumers, including residents, tourists, and business travelers. Offering both car and motorbike-hailing services, it addresses the unique needs of different segments, with car-hailing popular for comfortable travels and motorbike-hailing for navigating urban traffic efficiently. Despite facing regulatory and safety challenges, the market holds significant opportunities for expansion, service diversification, and the integration of sustainable solutions. As it evolves, it continues to play a crucial role in transforming Vietnam's transportation landscape, promising innovation and growth amidst changing consumer preferences and technological advancements. For detailed insights, Mordor Intelligence™ provides an analysis of the Vietnam ride-hailing market, including statistics on industry growth, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.
