Market Share of Vitamin D Supplements Industry
The global Vitamin D supplement market is highly fragmented owing to several global, regional, and local players. Key players in the market include Pfizer, Nature's Bounty Co, Amway Corporation, Pfizer Inc., and GlaxoSmithKline plc., which hold a major market share. The established players in the market are focusing on rapid expansion and new product launches to gain a better market share, efficient results, and a competitive edge over newer competitors. Expansion is another major strategy by key players to scale up their production efficiencies and develop niche offerings that cater to the customization requirements of consumers.
Vitamin D Supplement Market Leaders
-
The Nature's Bounty Co.
-
Amway
-
GlaxoSmithKline plc.
-
General Nutrition Centers, Inc.
-
Pfizer Inc.
*Disclaimer: Major Players sorted in no particular order
