Market Size of Vitamin D Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.34 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Vitamin D Supplement Market Analysis
The global vitamin D supplements market is projected to grow at a CAGR of 7.34% during the forecast period (2022 - 2027).
With the sudden impact of COVID-19, the vitamin D market has witnessed an increase in demand for products that provide digestive and immune health, which has positively impacted the market. As a result, the sales of supplements such as proteins, vitamins, and omega-3 fatty acids have seen immense growth. This resulted in the launch of numerous new products to cater to the growing demand. Moreover, to satiate the surging demand and maintain safety norms, the manufacturers have been increasing their sales by encouraging consumers to shop online.
Dietary supplements are continuously evolving to cater to the niche population segments (pregnant and breastfeeding women, geriatric, and pediatric nutrition) due to intensive fortification initiatives governments undertake worldwide. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.
The demand for Vitamin-D supplements surged during the coronavirus pandemic, primarily due to the bulk buying behavior of consumers. It is speculated that bulk purchases are not merely a lockdown-induced trend but are expected to stay throughout 2020, as consumers are trying to reduce the number of store visits as a part of social distancing. Even while shopping for supplement products online, consumers tend to engage in bulk purchases to receive more value for their delivery charges.
Vitamin D Supplement Industry Segmentation
Vitamin D is a group of fat-soluble secosteroids responsible for increasing intestinal absorption of calcium, magnesium, phosphate, and many other biological effects. The global vitamin D supplements market is segmented into product type, distribution channel, and geography. By product type, the market is segmented into Vitamin D2 supplements and Vitamin D3 supplements. By distribution channel, the market is segmented as supermarkets/ hypermarkets, pharmacies/health stores, online retailing, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East, and Africa. For each segment, the market sizing and forecasts have been done on the basis of value ( in USD million).
| By Product Type | |
| Vitamin D2 Supplements | |
| Vitamin D3 Supplements |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies/Health Stores | |
| Online Retailing | |
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Vitamin D Supplements Market Size Summary
The global vitamin D supplement market is experiencing significant growth, driven by increased consumer awareness and demand for products that support digestive and immune health. The COVID-19 pandemic has further accelerated this trend, as consumers have turned to bulk purchasing and online shopping to meet their supplement needs while adhering to social distancing measures. This surge in demand has led to the introduction of numerous new products, particularly targeting niche segments such as pregnant and breastfeeding women, the elderly, and children. The market is also benefiting from government initiatives promoting dietary fortification, which has contributed to positive sentiments towards vitamin supplements. The rising aging population, lifestyle-related diseases, and healthcare costs are further propelling the demand for dietary supplements, with countries increasingly importing these products to meet consumer needs.
The vitamin D supplement market is characterized by a high level of fragmentation, with numerous global, regional, and local players competing for market share. Key industry players, including Pfizer, Nature's Bounty Co, Amway Corporation, and GlaxoSmithKline plc, are focusing on rapid expansion and new product launches to enhance their market presence and gain a competitive edge. The market is also witnessing innovations, such as Holista Colltech's water-soluble vitamin D drop product and Royal DSM's ampli-D, which offer faster and more effective ways to boost vitamin D levels. The prevalence of orthopedic and bone-related issues, particularly in regions like the United States, is driving consumers towards vitamin D supplements as a preventive alternative. As regulatory scrutiny on dietary supplement health claims increases, the industry is becoming more regulated, impacting market dynamics.
Vitamin D Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Vitamin D2 Supplements
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2.1.2 Vitamin D3 Supplements
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Pharmacies/Health Stores
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2.2.3 Online Retailing
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East & Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East & Africa
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Vitamin D Supplements Market Size FAQs
What is the current Vitamin D Supplements Market size?
The Vitamin D Supplements Market is projected to register a CAGR of 7.34% during the forecast period (2024-2029)
Who are the key players in Vitamin D Supplements Market?
The Nature's Bounty Co., Amway, GlaxoSmithKline plc., General Nutrition Centers, Inc. and Pfizer Inc. are the major companies operating in the Vitamin D Supplements Market.
