Market Size of Vitamin D Therapy Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| CAGR | 7.00 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Vitamin D Therapy Market Analysis
The Vitamin D therapy market size is expected to grow from USD 1.44 billion in 2023 to USD 2.20 billion by 2028, registering a CAGR of 7.00% during the forecast period (2023-2028).
The COVID-19 pandemic helped the vitamin D therapy market to expand more quickly. Vitamin D deficiency is associated with impaired immune response, which can lead to viral infection. Low vitamin D levels are associated with an increased risk of COVID-19 infection. Hence, vitamin D therapy products played a key role during the pandemic. For instance, as per the study report published by Scientific Reports in November 2022, the most significant reduction in COVID-19 infection was seen in veterans with vitamin D blood levels between 0 and 19 ng/ml after supplementation. Compared to White veterans, Black veterans experienced a more significant related COVID-19 risk decrease with supplementation. Hence, the demand for vitamin D therapy products increased during the pandemic, significantly impacting the market. However, as the COVID-19 cases were reduced, the demand for vitamin D therapeutics is unpredictable over the coming years.
The major factors attributing to the market's growth are the presence of a vast patient pool due to a lack of time with sedentary lifestyles and the rapid growth of the aging population. Also, an increased prevalence of malnutrition cases such as osteoporosis and rickets among all age groups in recent years has escalated awareness programs and healthcare expenditure by government authorities across the globe.
The high burden of vitamin D deficiency also impacts the market's growth. For instance, as per the study report published by Edizioni Minerva Medica in May 2022, in the general population of Canton Ticino, Switzerland, vitamin D deficiency was found to be 35.47%, with a significantly higher prevalence in men than in women. The percentage of vitamin deficiency in individuals aged 17 and older is approximately 35.03%; however, it is higher in children and teens aged 0 to 16 when it reaches a substantially higher 43.95%. This shows the high burden of vitamin D deficiency, which is expected to increase demand for vitamin D therapy products and drive the market over the study period.
Furthermore, new product approvals and launches increase the portfolios of the market products, which can drive the market to grow. For instance, in March 2021, DSM launched ampli-D (calcifediol (also known as calcidiol)), a 3 times faster-acting vitamin D supplement in Australia. Ampli-d is a faster and more effective way for Australian consumers to boost vitamin D levels in the body in days and weeks instead of months to support immune health. Thus, the new product approvals and launches are expected to significantly impact the market over the forecast period.
However, the growing consumption of fortified products in public is expected to hinder the market's growth over the forecast period.
Vitamin D Therapy Industry Segmentation
As per the report's scope, Vitamin D deficiency can lead to a loss of bone density, contributing to osteoporosis and fractures (broken bones). Among the vitamin D compounds, Vitamin D2 /ergocalciferol and vitamin D3 /cholecalciferol are essential for humans. The Vitamin D Therapy Market is Segmented by Route of Administration (Oral and Parenteral), Purchasing Patterns (Prescription and Over-The-Counter), Application (Osteoporosis, Muscle Weakness, Autoimmune Disorders, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa and South America). The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value in USD for the above segments.
| By Route of Administration | |
| Oral | |
| Parenteral |
| By Purchasing Patterns | |
| Prescription | |
| Over-The-Counter |
| By Application | |
| Osteoporosis | |
| Muscle Weakness | |
| Autoimmune Disorders | |
| Other Applications |
| Geography | ||||||||
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Vitamin D Therapy Market Size Summary
The Vitamin D therapy market is poised for significant growth, driven by increasing awareness of vitamin D deficiency and its health implications. The market's expansion was notably accelerated by the COVID-19 pandemic, as vitamin D's role in enhancing immune response garnered attention, leading to heightened demand for therapy products. The prevalence of vitamin D deficiency, exacerbated by sedentary lifestyles and an aging population, has prompted government initiatives and healthcare expenditures to address conditions like osteoporosis and rickets. New product launches, such as faster-acting supplements, further bolster market growth by expanding product portfolios and enhancing consumer access to effective solutions. However, the rising consumption of fortified products may pose challenges to market expansion.
North America is expected to maintain a significant share of the vitamin D therapy market, supported by leading industry players and government backing. The region's market growth is further fueled by decreased physical activity levels, which contribute to vitamin D deficiency, thereby increasing the demand for therapeutic interventions. Competitive dynamics in the market are characterized by strategic partnerships and product acquisitions among major players, including Pfizer Inc, Abbott Laboratories, and GSK plc. These companies are actively involved in research and development to enhance product efficacy and patient compliance. The ongoing introduction of new products and public health initiatives is anticipated to sustain the market's upward trajectory over the forecast period.
Vitamin D Therapy Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Huge Patient Pool with Sedentary Lifestyle and Rapidly Growing Aging Population
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1.2.2 Rise in Awareness About Vitamin D Deficiency by the Government and Manufacturers
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1.3 Market Restraints
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1.3.1 Growing Consumption of Fortified Products
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1.4 Porter's Five Forces Analysis
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1.4.1 Bargaining Power of Buyers/Consumers
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1.4.2 Bargaining Power of Suppliers
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1.4.3 Threat of New Entrants
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD)
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2.1 By Route of Administration
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2.1.1 Oral
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2.1.2 Parenteral
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2.2 By Purchasing Patterns
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2.2.1 Prescription
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2.2.2 Over-The-Counter
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2.3 By Application
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2.3.1 Osteoporosis
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2.3.2 Muscle Weakness
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2.3.3 Autoimmune Disorders
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2.3.4 Other Applications
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Italy
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2.4.2.5 Spain
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2.4.2.6 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 South Korea
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2.4.3.6 Rest of Asia-Pacific
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2.4.4 Middle East and Africa
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2.4.4.1 GCC
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2.4.4.2 South Africa
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2.4.4.3 Rest of Middle East and Africa
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2.4.5 South America
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2.4.5.1 Brazil
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2.4.5.2 Argentina
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2.4.5.3 Rest of South America
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Vitamin D Therapy Market Size FAQs
What is the current Vitamin D Therapy Market size?
The Vitamin D Therapy Market is projected to register a CAGR of 7% during the forecast period (2024-2029)
Who are the key players in Vitamin D Therapy Market?
Biotics Research Corporation, Abbott Laboratories, Pfizer Inc, GSK plc and Ortho Molecular Products are the major companies operating in the Vitamin D Therapy Market.
