Market Share of Vodka Industry
The global vodka market is highly fragmented owing to the presence of multiple regional and multinational companies offering a wide range of product variants with innovative flavors to maintain their leading position in the market studied. Some of the major players in the market include Diageo Plc, Brown Forman, LVMH Moët Hennessy Louis Vuitton, Pernod Ricard, and Davide Campari-Milano N.V., among others.
These players majorly focus on business strategies, including product innovations, partnerships, and expansion of online and offline distribution networks, to enhance brand visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, brand directors and partners Stas Karanikolaou and Zack Bia teamed up with Global Brand Equities to introduce Sunny Vodka, the latest addition to their portfolio.
Vodka Market Leaders
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Diageo PLC
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LVMH Moët Hennessy Louis Vuitton (Belvedere Vodka)
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Brown-Forman
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Pernod Ricard
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Davide Campari-Milano N.V.
*Disclaimer: Major Players sorted in no particular order
