VoWiFi Market Size (2024 - 2029)

The VoWiFi market is poised for significant growth, driven by the increasing demand for improved indoor network coverage and the widespread adoption of WiFi technology for voice services. This market expansion is facilitated by mobile operators' efforts to leverage high-speed internet and broadband accessibility, addressing the challenges of poor cellular reception in various environments. The COVID-19 pandemic further accelerated the market's growth by increasing reliance on internet-based communication, highlighting the need for enhanced connectivity solutions. Despite challenges such as maintenance responsibilities and limited emergency service support, the market's potential is bolstered by the integration of advanced technologies like artificial intelligence and the Internet of Things.

Market Size of VoWiFi Industry

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VoWiFi Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 8.12 Billion
Market Size (2029) USD 18.63 Billion
CAGR (2024 - 2029) 18.06 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

VoWiFi Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Voice over Wi-Fi Market Analysis

The VoWiFi Market size is estimated at USD 8.12 billion in 2024, and is expected to reach USD 18.63 billion by 2029, growing at a CAGR of greater than 18.06% during the forecast period (2024-2029).

As a natural step toward IP-based communication, most operators are expected to offer both VoWiFi and VoLTE services, which could improve indoor network coverage.

  • The use of a WiFi network for voice services is known as "voice over WiFi" (VoWiFi). The WiFi network and the voice components that support the voice system are typically the end user's personal property. Mobile operators (Telcos) are attempting to take advantage of these potential business opportunities as more and more people become accustomed to WiFi technology by providing VoWiFi to homeowners and businesses. They also want to make their service available in more places by putting in faster broadband connections.
  • The market is being driven by the elimination of the indoor coverage issue. For users, poor cellular reception in homes, workplaces, and stores is a serious problem. People with inadequate interior coverage may take extreme measures to receive a signal, such as leaning out of windows. VoWiFi enables customers to reliably place and receive calls, even while they are indoors, without having to upgrade their handsets or install new hardware.
  • The proliferation of high-speed internet and increased accessability to broadband services have significantly impacted the market. China's internet population increased by 11 million in June 2023 compared to December 2022. According to Speedtest, as of April 2023, Qatar had the fastest average mobile internet connections globally, nearly 190 Mbps. The United Arab Emirates (UAE) and Macau followed, with each of these countries registering average median speeds above 170 Mbps.
  • Maintenance, however, presents a challenge because carriers are not accountable for diagnosing and fixing WiFi networks. Residential WiFi users and corporate IT teams should be held accountable. Additionally, VoWiFi does not yet support E-911, which is restricting the market.
  • Because of extensive lockdowns and the need to socially isolate oneself, the coronavirus (COVID-19) pandemic increased dependency on the Internet. It enabled family and friends to communicate, businesses and governments to operate, students to study, and patients to get healthcare services. This increased reliance on the Internet made it more important to both build out the Internet and close the digital divide.
  • Due to the rising use of WiFi in homes for better call connectivity during the coronavirus disease (COVID-19) epidemic, the VoWiFi market experienced a surge in income creation. The rapid growth of the industry was also expected to be driven by the need for businesses to improve employee communication for smooth operations and the need to use cutting-edge technology like artificial intelligence (AI) and the Internet of Things (IoT).

Voice over Wi-Fi Industry Segmentation

Voice over WiFi (VoWiFi) is a WiFi-based voice service. The VoWiFi market has the potential to transform the 4G voice business with various devices, such as smartphones, tablets, and laptops, and the telecom sector remains crucial for innovation and growth across various industries.

The Voice over WiFi (VoWiFi) market is segmented by voice client (integrated VoWiFi client, separate VoWiFi client, and browser-based VoWiFi client), device type (smartphones, tablets, and laptops), and geography.

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Voice Client
Integrated VoWiFi Client
Separate VoWiFi Client
Browser VoWiFi Client
Device Type
Smartphones
Tablets and Laptops
Other Device Types
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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VoWiFi Market Size Summary

The Voice over WiFi (VoWiFi) market is poised for significant growth as it aligns with the broader shift towards IP-based communication solutions. This technology allows users to make voice calls using WiFi networks, enhancing connectivity in areas with poor cellular reception, such as homes and workplaces. The increasing reliance on high-speed internet and the proliferation of broadband services are key drivers of market expansion. Mobile operators are capitalizing on the growing familiarity with WiFi technology among consumers by offering VoWiFi services to both residential and business users. This trend is further supported by the need to improve indoor network coverage and the strategic deployment of faster broadband connections. Despite challenges such as maintenance responsibilities and the lack of support for emergency services like E-911, the market continues to grow, fueled by the demand for seamless communication solutions.

In North America, the VoWiFi market is expected to expand due to the rising demand for high-quality voice communication services, driven by remote work and bring-your-own-device (BYOD) trends. The region's telecom operators are investing in VoWiFi technology to meet this demand, with significant developments such as the migration to virtualized IP Multimedia Subsystem solutions. The market is characterized by a mix of established players and emerging startups, all striving to innovate and enhance service offerings. Global companies like Alcatel-Lucent, Cisco Systems, and Oracle Corporation are at the forefront of this innovation. Recent partnerships and technological advancements, such as those by Bharti Airtel and Econet Wireless Zimbabwe, highlight the ongoing efforts to integrate VoWiFi with other communication platforms and expand network capabilities. As competition intensifies, the market is becoming more fragmented, with players focusing on improving efficiency and user experience.

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VoWiFi Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Introduction to Market Drivers and Restraints

    3. 1.3 Market Drivers

      1. 1.3.1 Increasing Internet Penetration

      2. 1.3.2 Reduction of Indoor Coverage Problems

    4. 1.4 Market Restraints

      1. 1.4.1 Maintenance Problems Due to Carriers

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Voice Client

      1. 2.1.1 Integrated VoWiFi Client

      2. 2.1.2 Separate VoWiFi Client

      3. 2.1.3 Browser VoWiFi Client

    2. 2.2 Device Type

      1. 2.2.1 Smartphones

      2. 2.2.2 Tablets and Laptops

      3. 2.2.3 Other Device Types

    3. 2.3 Geography

      1. 2.3.1 North America

      2. 2.3.2 Europe

      3. 2.3.3 Asia-Pacific

      4. 2.3.4 Latin America

      5. 2.3.5 Middle East and Africa

VoWiFi Market Size FAQs

The VoWiFi Market size is expected to reach USD 8.12 billion in 2024 and grow at a CAGR of greater than 18.06% to reach USD 18.63 billion by 2029.

In 2024, the VoWiFi Market size is expected to reach USD 8.12 billion.

VoWiFi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)