Market Trends of Volleyball Equipment Industry
This section covers the major market trends shaping the Volleyball Equipment Market according to our research experts:
Growing Popularity of Volleyball
The game of volleyball is an easy one to get involved in. It has the simple requirements of a ball, a net, and two teams of players with an equal number of players on each team so that they will compete against one another in a game of baseball. In addition to playing volleyball indoors and outdoors, there are several terrific beach locations around the world where tournaments and games are held. Several indoor sand courts are becoming more popular, even if there is no beach nearby or if the weather isn't too favorable. The sport of beach volleyball has gained a lot of popularity, especially among women. Hence, the ease of playing and convenience are making volleyball popular around the globe which is augmenting the growth of the volleyball equipment market.
The importance of sports activities, foremost for health reasons, the increasing influence of celebrity endorsement, and international sports events are encouraging the involvement of consumers in sports activities. The increasing number of volleyball events and tournaments as well as the increase in the number of women participants are boosting the demand for the volleyball equipment market. For Instance, Women's volleyball participation in high schools has increased by about 12% in the last decade. According to the National Federation of State High School Associations, the number of students playing the sport in 2018-19 exceeded 450,000. This in turn is supporting the growth of volleyball equipment sales, globally.
Asia-Pacific is the Fastest Growing Region
The Volleyball equipment market in Asia-Pacific is experiencing rapid expansion due to the rising consumer awareness of active lifestyle hence outdoor sports participation is rising in the region. Such factors make Asia a potential market for Volleyball equipment, and thus, manufacturers are exploring this trend to attract young Asian consumers. In countries like China and India, the most popular sports are undergoing dramatic changes in popularity. This is a change that has been driven by western influence as well as the growth of international sporting events, which in turn encourages Chinese and Indian people to participate in sports like volleyball, basketball, and football, among others. Moreover, the Chinese and Indian governments are taking various initiatives to boost the sports culture in the country which in turn is providing a big opportunity for global and regional sport equipment brands. For instance, In February 2022, the Volleyball Federation of India (VFI) inaugurated its franchise-based volleyball league to include around eight teams featuring national top Indian players registered with VFI.
