Wafer Biscuits Industry Overview
The wafer biscuits market is highly fragmented. Mars, Incorporated, Mondelēz International, Inc, Lotte Corporation, Hostess Brands, LLC, and Nestlé S.A. are among the key players in the wafer biscuits market. Owing to the rapidly developing nature of the market, launching new products has become one of the most important strategies to gain a competitive edge.
The players in the market have also been adopting expansion as a key strategy, followed by mergers and acquisitions. These strategic moves have proven successful for global players seeking to strengthen their presence in the market.
Furthermore, companies have been using strategic partnerships to penetrate existing markets. For instance, in February 2021, Britannia Treat, which offers crème wafers across India, partnered with Grofers for a strategic partnership to introduce an INR 10 pack to bring easy affordability to consumers.
Wafer Biscuits Market Leaders
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Mars, Incorporated
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Mondelēz International, Inc
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Lotte Corporation
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Hostess Brands, LLC
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Nestlé S.A.
- *Disclaimer: Major Players sorted in no particular order
