Wall Covering Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Wall Covering Market Report is Segmented by Product Type (Wall Panel, Wall Paper (Vinyl Wallpaper, Non-Woven Wallpaper, Paper-Based Wallpaper, Fabric Wallpaper, and Other Wallpaper Types), Tile, Metallic Wall Covering, and Other Product Types), Application (Residential and Commercial), Distribution Channel (Specialty Store, Home Center, Building Material Dealer, Furniture Store, Mass Merchandizer, E-Commerce, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Wall Covering Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Wall Covering Market Size

Wall Covering Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 39.63 Billion
Market Size (2029) USD 49.31 Billion
CAGR (2024 - 2029) 4.47 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Wall Covering Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Wall Covering Market with other markets in Packaging Industry

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Wall Covering Market Analysis

The Wall Covering Market size is estimated at USD 39.63 billion in 2024, and is expected to reach USD 49.31 billion by 2029, growing at a CAGR of 4.47% during the forecast period (2024-2029).

Wallcoverings, such as wallpaper, are materials designed to adorn the interior walls of a building. Popular options include wallpaper, marble, ceramic, and micro-cement, all aiming to elevate a room's aesthetic.

  • The rising demand for wall coverings stems from a desire to enhance wall aesthetics and an uptick in personal incomes, allowing individuals to invest more in wall décor. Manufacturers offer a wide range of options in terms of design, texture, material, and price point, catering to diverse consumer preferences.
  • The growing construction industry and the real estate market for residential and commercial spaces are likely to boost the demand for wall coverings globally. According to data from the Real Estate Roundtable, a non-profit organization based in the United States, the number of commercial buildings in the United States has increased by 55% in the last 40 years, which has enhanced the market's growth.
  • Furthermore, data from the Indian Brand Equity Foundation (IBEF) projects a surge in demand for data center real estate, with an anticipated growth of 15-18 million sq. ft by 2025. The country's retail, hospitality, and commercial real estate sectors are experiencing notable growth, contributing to the expansion of the market.
  • Styled products' availability is a significant driver for the wallcovering market. Consumers are increasingly seeking wallcoverings that reflect their style and complement the overall aesthetic of their spaces. Interior design trends and styles are crucial in shaping the demand for wallcoverings. As interior design evolves, manufacturers respond by developing wallcoverings that reflect the latest trends.
  • High competition from the paints segment can be a challenge for the market's growth. Paints offer a versatile option for wall decoration, allowing consumers to change the color and finish of their walls easily. Paints can be applied to various surfaces, including walls, ceilings, and trim, providing a cohesive look. This versatility makes paints popular for many consumers, especially those who prefer a more minimalistic or contemporary aesthetic.

Wall Covering Industry Overview

The wall covering market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • September 2023: Asian Paints' wall coverings brand, Nilaya, partnered with Tilla Studio, an Indian design firm, to unveil a nature-inspired collection. This collection showcases delicate hand illustrations in watercolors, gouache, and pencil, offering a fresh perspective on India's design ethos.

Wall Covering Market Leaders

  1. Brewster Home Fashion

  2. Adfors (Saint Gobain)

  3. Ahlstrom-Munksj Oyj

  4. Asian Paints Ltd

  5. Benjamin Moore & Co.

  6. *Disclaimer: Major Players sorted in no particular order
Wall Covering Market Concentration
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Wall Covering Market News

  • March 2024: Wood Culture, a Singaporean furniture firm, introduced Ecoclay wall coverings. These environmentally conscious wall coverings mimic the appearance and texture of diverse stones and fabrics and are suitable for commercial and residential settings.
  • February 2024: Interior designer Fameed Khalique unveiled his newest handcrafted wood veneer wall coverings. This collection showcases six sustainable designs crafted from dye-cut natural wood and offers a range of shapes and patterns suitable for commercial and residential settings.

Wall Covering Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET INSIGHTS

  • 5.1 Market Drivers
    • 5.1.1 The Growing Construction and Real Estate Industry
    • 5.1.2 Availability of Styled Products
  • 5.2 Market Challenges
    • 5.2.1 High Competition from the Paints Segment

6. INDUSTRY REGULATION, POLICY AND STANDARDS

7. MARKET SEGMENTATION

  • 7.1 By Product Type
    • 7.1.1 Wall Panel
    • 7.1.2 Wall Paper
    • 7.1.2.1 Vinyl Wallpaper
    • 7.1.2.2 Non-woven Wallpaper
    • 7.1.2.3 Paper-based Wallpaper
    • 7.1.2.4 Fabric Wallpaper
    • 7.1.2.5 Other Wallpaper Types
    • 7.1.3 Tile
    • 7.1.4 Metal Wall Covering
    • 7.1.5 Other Product Types
  • 7.2 By Application
    • 7.2.1 Commercial
    • 7.2.2 Residential
  • 7.3 By Distribution Channel
    • 7.3.1 Specialty Store
    • 7.3.2 Home Center
    • 7.3.3 Building Material Dealer
    • 7.3.4 Furniture Store
    • 7.3.5 Mass Merchandizer
    • 7.3.6 E-commerce
    • 7.3.7 Other Distribution Channels
  • 7.4 By Geography***
    • 7.4.1 North America
    • 7.4.1.1 United States
    • 7.4.1.2 Canada
    • 7.4.2 Europe
    • 7.4.2.1 United Kingdom
    • 7.4.2.2 Germany
    • 7.4.2.3 France
    • 7.4.2.4 Spain
    • 7.4.2.5 Italy
    • 7.4.3 Asia-Pacific
    • 7.4.3.1 China
    • 7.4.3.2 India
    • 7.4.3.3 Japan
    • 7.4.4 Australia and New Zealand
    • 7.4.5 Latin America
    • 7.4.5.1 Brazil
    • 7.4.5.2 Mexico
    • 7.4.5.3 Argentina
    • 7.4.6 Middle East and Africa
    • 7.4.6.1 Saudi Arabia
    • 7.4.6.2 United Arab Emirates
    • 7.4.6.3 South Africa

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles*
    • 8.1.1 Brewster Home Fashion
    • 8.1.2 Adfors (Saint Gobain)
    • 8.1.3 Ahlstrom-Munksjö Oyj
    • 8.1.4 Asian Paints Ltd
    • 8.1.5 Benjamin Moore & Co.
    • 8.1.6 A.S. Création Tapeten AG
    • 8.1.7 J. Josephson Inc.
    • 8.1.8 Walker Greenbank PLC
    • 8.1.9 Grandeco Wallfashion Group
    • 8.1.10 York Wallcoverings Inc.

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

**Subject to Availability
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Wall Covering Industry Segmentation

Wall covering protects the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. They further help neutralize the interior and customize it with the help of various colors and patterns. The research examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates during the forecast period. The market estimates and projections are based on the base year factors and arrive at top-down and bottom-up approaches.

The wall covering market is segmented by product type (wall panel, wallpaper (vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and other wallpaper types), tile, metallic wall covering, and other product types), application (residential and commercial), distribution channel (specialty store, home center, building material dealer, furniture store, mass merchandiser, e-commerce, and other distribution channels), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in value (USD) for all the above segments.

By Product Type Wall Panel
Wall Paper Vinyl Wallpaper
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpaper
Other Wallpaper Types
Tile
Metal Wall Covering
Other Product Types
By Application Commercial
Residential
By Distribution Channel Specialty Store
Home Center
Building Material Dealer
Furniture Store
Mass Merchandizer
E-commerce
Other Distribution Channels
By Geography*** North America United States
Canada
By Geography*** Europe United Kingdom
Germany
France
Spain
Italy
By Geography*** Asia-Pacific China
India
Japan
By Geography*** Australia and New Zealand
Latin America Brazil
Mexico
Argentina
Middle East and Africa Saudi Arabia
United Arab Emirates
South Africa
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Wall Covering Market Research FAQs

How big is the Wall Covering Market?

The Wall Covering Market size is expected to reach USD 39.63 billion in 2024 and grow at a CAGR of 4.47% to reach USD 49.31 billion by 2029.

What is the current Wall Covering Market size?

In 2024, the Wall Covering Market size is expected to reach USD 39.63 billion.

Who are the key players in Wall Covering Market?

Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd and Benjamin Moore & Co. are the major companies operating in the Wall Covering Market.

Which is the fastest growing region in Wall Covering Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

Which region has the biggest share in Wall Covering Market?

In 2024, the North America accounts for the largest market share in Wall Covering Market.

What years does this Wall Covering Market cover, and what was the market size in 2023?

In 2023, the Wall Covering Market size was estimated at USD 37.86 billion. The report covers the Wall Covering Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wall Covering Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Wall Paper Industry Report

Statistics for the 2024 Wall Paper market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wall Paper analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.